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Lead the charge to a successful 2008 With NAMA!
It’s a brand new year, and NAMA has some powerful new ideas in store for you at the 2008 Agri-Marketing Conference. Learn about the innovations and changes in the industry that will shape the way you do business in the year ahead. New business models. Changing economies. Changing consumers.
And speaking of change, the
opening morning of the 2008
program will feature not one,
but two, best-selling authors
who will share strategies from
their latest books. Learn to
create - and deliver -
messages that stick from Dan
Heath. Plus you’ll discover how
to successfully draw upon the
power of community
and collaboration to
reap winning
results in your business from
Barry Libert.
Two days of breakout sessions will delve into the issues that matter most to you:
- New media like social networking, blogs and wiki-communities
- Rural lifestyle and lifestyle marketing
- Hiring new talent
- Industry trends and how to take advantage of an unprecedented economic climate
- And much more!
Plus, visit the Connection Point to meet with colleagues and explore the latest and greatest in new innovations and technologies.
You’re also invited to
help us kick into high gear
for the conference
at the Best of
NAMA Awards
Celebration on
the evening of
April 16th.
Come see some of the most
inspiring and talented work
of the year and cheer on
your colleagues. You’ll be
done in plenty of time to
treat clients and colleagues to
some tasty Kansas City BBQ
later that evening.
And finally, in this day and age, we could all learn a little more about how to balance the demands of work and family life and still carve out a few precious minutes for ourselves. That’s why you must attend the Closing Session/Brunch led by Mary LoVerde, author of Stop Screaming at the Microwave-Keeping Your Life in Balance When Cloning Yourself Won’t Work. Mary will share her approach for bringing equilibrium back into your life, making you healthier and more productive.
We’re thrilled to be in Kansas City for the 2008 Agri-Marketing Conference! Please make plans to recharge your batteries for the year ahead and join us at the Hyatt Regency Crown Center on April 16-18, 2008.
Leigh Ann Cleaver, Agri-Marketing Conference Committee, Chair (BCS Communications)
Steve Engle, Best of NAMA, Chair (McCormick Company)
Rosemary Schimek, Connection Point, Chair (Farm Progress Companies)
Patty Jolliffe, Careers Committee, Chair (Weyforth-Haas Marketing)
Wednesday, April 16 |
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| 1:00 p.m.- 3:00 p.m. | Pre-Conference Workshop - How The Best Was Won |
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| Thursday, April 17 | ||
| 9:00 a.m.-10:30 a.m. | Opening General Session: Made to Stick: Why Some Ideas Survive and Others Die - Dan Heath |
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| 11:00 a.m.-12:30 p.m. | Second General Session: We Are Smarter Than Me - Barry Libert |
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| 2:00 p.m.-3:00 p.m. | Senior Management Workshop: We Are Smarter Than Me - Barry Libert |
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| 2:00 p.m.-3:00 p.m. | Breakout Session 1: The New Economic Paradigm Breakout Session 2: Public Perceptions of Agriculture Breakout Session 3: Leveraging Interactive Marketing for Business Success Breakout Session 4: Making Sponsorships WOrk for Your Organization |
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| 4:00 p.m.-5:00 p.m. | Breakout Session 1: How TO Network Effectively Breakout Session 2: Biofuels: Next Up Cellulosics Breakout Session 3: Inside the Rural Lifestyle: Understand and Succeed Breakout Session 4: What Marketers Want form the Ag Media |
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| Friday, April 18 | ||
| 9:00 a.m.-10:00 a.m. | Breakout Session 1: Understanding the Income Statement: Thinking Inside the Box Breakout Session 2: Going Green: How You Can Be a More Environmentally-Conscious Organization Breakout Session 3: The Millennial Generation Breakout Session 4: Pitching a Story: Do's and Don'ts |
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| 10:30 a.m.-Noon | Closing Session/Brunch: Stop Screaming at Your Microwave - Mary LoVerde |
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