ADVERTISING
Ads, direct mail and other “paid” materials whose primary audience is farmers, ranchers and growers (unless otherwise specified).

Judging Criteria.
Creative Concept: 50%
Execution: 50%
Results: Results are not required for advertising entries. Results may be submitted, however, and could be viewed by judges as a tiebreaker.

Campaigns.
Entry Preparation: Mount print materials on the inside of 13" x 16" paper (folded size), cover stock (minimum 65 lb.)  black matte finish. Campaigns must be hinged together in accordion fold, so all materials can be seen from one side when unfolded. A maximum of seven panels may be used. Mount your entry form on the outside back cover of the folder. For campaigns with broadcast elements, put DVD’s and CD’s in an envelope and attach to folder. Note: When calculating the cost of a campaign be sure to figure in all costs including personnel, etc.

1. Multi-media campaigns - Local - Media exposure in no more than 5 states and total media budget less than $200,000.
2. Multi-media campaigns - Regional - Media exposure in 6 to 12 states and total media budget from $200,000 to $1,000,000.
3. Multi-media campaigns - National - Media exposure in 13 or more states and total media budget of more than $1,000,000. Note:  If entry does not meet criteria for a particular class, the entry must be submitted in the appropriate class based on the largest element of the campaign.  (Example:  Campaign in six states, budget $175,000 is entered in category 2.)
4. New product introduction - May contain all forms of communication used, including publicity, public relations, direct mail, advertising, etc. No budget restrictions.
5. Advertising Campaign directed to a Rural Lifestyle Audience
6. Producer or Company-funded advertising campaigns or campaign elements - directed to consumers. 

*Note: Work directed at Canadian audiences can be entered in any category.

Print.
Entry Preparation: Mount materials on the inside of 13" x 16" (folded size), cover stock paper (minimum of 65 lb.), black finish. Series ads must be hinged together in accordion fold, so ads may be seen from one side when unfolded. Mount your entry form on the outside back cover of the folder. Attach the two copies of the entry form via paper clip or binder clip.

7. Spreads, b & w or color, any size, single entry.
8. Spreads, b & w or color, any size, series (min. 2, max. 5).
9. Single page ads, b & w or color, single entry.
10. Single page ads, b & w or color, series (min. 2, max. 5).
11. Less than page ads, b & w or color, single entry.
12. Less than page ads, b & w or color, series (min. 2, max. 5).
13. Trade ads, b & w or color, single or series*.
    *Ads directed to livestock veterinarians, farm managers, bankers, dealers, distributors, or others serving agribusiness.
14. Unique print advertising (includes pre-printed inserts, three or more page units, belly bands, wraps, bags, etc.) any color, any size
15. Advertorials, b & w or color, single or series

Broadcast Media.
Entry Preparation: Audio CD’s are the only accepted format. No AIFF, MP3, WMV or WAV files.  Be sure that Audio CD’s will play on a consumer player. Entries not submitted in the proper format are eligible for disqualification. Dub campaigns together, without ID’s. A series may have a minimum of two and a maximum of five spots. Label each CD and case with client’s name and title of entry. The only accepted format for video is DVD. Be sure that submitted DVD’s will play on a consumer DVD player. If the entry cannot be played on a consumer DVD player, it is subject to disqualification. Submit each television entry on a separate DVD. Campaigns should be dubbed together in proper order, with no leader between commercials. Remove countdown, color bars and end titles. Leave approximately 10 seconds of black leader at front of cassettes. Label each DVD and case with client name and title of entry. A series may have a minimum of two and maximum of five spots. Place each entry in a 9" x 12" envelope (any color) and mount entry form on outside of envelope. Attach the two copies of the entry form via paper clip or binder clip.

16. Radio - Single commercial (any length).
17. Radio - Series (min. 2, max. 5, any length).
18. Television - Single or Series commercial (any length).

Electronic Media.
Entry Preparation: The only accepted format for video is DVD. Be sure that submitted DVD’s will play on a consumer DVD player. If the entry cannot be played on a consumer DVD player, it is subject to disqualification. Submit all films on DVD. No exceptions. Label each DVD and case with client name and title of entry. For slide presentations submit in PowerPoint format on a CD-ROM  (PC) along with a color hard copy. Place each entry in a 9" x 12" envelope (any color) and mount entry form on outside of envelope. Attach the two copies of the entry form via paper clip or binder clip. For Advertising on the Web, submit color hard copy. For Digital Presentations, place on a CD-ROM and place CD in 9" x 12" envelope (any color) and mount entry form on outside of envelope. Note:  Digital presentations must be self-launching and Windows compatible. For other digital presentations save as an Acrobat file.

19. Audio visual presentations directed to farmers, ranchers & growers.
20. Audio visual presentations directed to dealers, distributors, sales reps or others serving agribusiness.
21. Advertising on the Web directed to farmers, ranchers or growers and all others serving agriculture.
22. Digital presentations (Enter PowerPoint or CD-ROM presentations here.) Must be PC-based and self-launching.

Direct/Target Marketing.
Entry Preparation: Mount print materials on the inside of a 13" x 16" cover stock (minimum of 65 lb.), black matte finish. Campaigns must be hinged together in accordion fold, so all materials can be seen from one side when unfolded. A maximum of seven panels may be used. Mount your entry form on the outside back cover of the folder. Attach the two copies of the entry form via paper clip or binder clip.  For campaigns with broadcast elements, place CD’s and DVD’s in an envelope and attach to folder. For oversized items submit 8” x 10” color photo.  Oversized items are considered anything excessively bulky or larger than 12” x 15”.

23. Direct mail - directed to farmers, growers and ranchers - Flat
24. Direct mail - directed to farmers, growers and ranchers – Three-dimensional
25. Direct mail - directed to dealers, distributors, sales reps and all others serving agribusiness. – Flat
26. Direct mail - directed to dealers, distributors, sales reps and all others serving agribusiness-Three-dimensional

Outdoor.
Entry Preparation: Outdoor entries should be submitted via an 8" x 10" photo. Mount photo on the inside of a 13" x 16" folder of cover stock (minimum 65 lb.), black matte finish. Mount entry form on outside back cover of the photo. Attach the two copies of the entry form via paper clip or binder clip.

27. Billboards or other outdoor ads (submit as an 8" x 10" photo)

Collateral.
Entry Preparation: Brochure/catalog entries should be prepared like print advertising. Mount print materials on the inside of 13" x 16" folders (folded size), cover stock (minimum 65 lb.), black matte finish. For Exhibit entries, submit 8" x 10" photo. For oversized items submit 8” x 10” color photo. Oversized items are considered anything excessively bulky or larger than 12” x 15”. For posters and brochures, create a pocket inside folder, fold poster down and insert. Attach the two copies of the entry form via paper clip or binder clip.

28. Customer brochures, catalogs (farmer-directed) - single element.
29. Customer brochures, catalogs (farmer-directed) – series (min. 2, max 5).
30. Brochures, catalogs, etc., directed to dealers, distributors, or sales reps and all others serving agribusiness (1 or more elements).
31. Point-of-purchase materials (posters, banners, POS displays, mobiles, packaging).
32. Exhibits (trade and farm show exhibits, booths, etc.).
33. Premiums/specialties directed to farmers, growers and ranchers and all others serving agribusiness.  Submit single entries and series in same category.
34. Corporate Identity- enter stationery/business cards and logo design here. 
    

Advertising to Agribusiness.
Ads produced by media, agencies or services (photographers, direct mail houses, audio/visual, producers, etc.), whose audience is either agribusiness or agencies.

Entry Preparation: Mount print materials on the inside of 13" x 16" folder (folded size), cover stock (minimum 65 lb.), black matte finish. Campaigns must be hinged together in accordion fold, so all materials can be seen from one side when unfolded. A maximum of seven panels may be used.  Mount your entry form on the outside back cover of the folder. Attach the two copies of the entry form via paper clip or binder clip.

For campaigns with broadcast elements, put CD’s and DVD’s in an envelope and attach to folder. For oversized items submit 8” x 10” color photo. Oversized items are considered anything excessively bulky or larger than 12” x 15”.

35. All elements – advertisements, direct mail, media kits, etc.

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