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ADVERTISING
Ads, direct mail and other “paid” materials whose primary audience are farmers, ranchers and growers (unless otherwise specified).
 

Judging Criteria.
Creative Concept: 50%

Execution: 50%
Results: Results are not required for advertising entries. Results may be submitted, however, and could be viewed by judges as a tiebreaker.

Campaigns.
Entry Preparation:
Mount print materials on the inside of 13" x 16" paper (folded size), cover stock (minimum 65 lb.), black matte finish. Campaigns must be hinged together in accordion fold; so all materials can be seen from one side when unfolded. A maximum of seven panels may be used. Mount your entry form on the outside back cover of the folder. For campaigns with broadcast elements, put DVDs and CDs in an envelope and attach to the folder. Don’t send any unmarked CDs or DVDs in case they become separated from the entry. Note: When calculating the cost of a campaign, be sure to figure in all costs including personnel, etc.

  1. Multimedia campaigns – Local: Media exposure in no more than 5 states and total media budget less than $200,000.
  2. Multimedia campaigns – Regional: Media exposure in 6 to 12 states and total media budget from $200,000 to $1,000,000.
  3. Multimedia campaigns – National: Media exposure in 13 or more states and total media budget of more than $1,000,000. Note:If entry does not meet criteria for a particular class, the entry must be submitted in the appropriate class based on the largest element of the campaign. (Example: Campaign in six states, budget $175,000, is entered in category 2.)
  4. New-product introduction: May contain all forms of communication used, including publicity, public relations, direct mail, advertising, etc. No budget restrictions.
  5. Producer- or company-funded advertising campaigns or campaign elements: Directed at consumers.

Note: Work directed at Canadian audiences can be entered in any category.

Print.
Entry Preparation: Mount materials on the inside of 13" x 16" (folded size), cover stock paper (minimum of 65 lbs.), black finish. Series ads must be hinged together in accordion fold, so ads may be seen from one side when unfolded. Mount your entry form on the outside back cover of the folder. Attach the two copies of the entry form via paper clip or binder clip.

  1. Spreads, b & w or color, any size, single entry.
  2. Spreads, b & w or color, any size, series (min. 2, max. 5).
  3. Single-page ads, b & w or color, single entry.
  4. Single-page ads, b & w or color, series (min. 2, max. 5).
  5. Less-than-page ads, b & w or color, single or series.
  6. Trade ads, b & w or color, single or series: Directed at livestock veterinarians, farm managers, bankers, dealers, distributors or others serving agribusiness.
  7. Unique print advertising (includes preprinted inserts, three or more page units, belly bands, wraps, bags, etc.), any color, any size.
  8. Advertorials, b & w or color, single or series.

Broadcast Media.
Entry Preparation: Upload files to BestOfNAMA.org.

Acceptable file formats for electronic submission:

  • Audio: .MP3
  • Video: Submit a public URL from YouTube. Digital files for video will no longer be uploaded or accepted. Make sure there are no security issues to access the video.
  • All fields included in the online entry form must be completely filled out.
  • Print and include 3 copies of each electronic entry form with the other non-electronic forms you submit. If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org.

Remove countdown, color bars and end titles. Leave approximately 10 seconds of black leader at front. Dub series together in proper order, without IDs or leaders between commercials. A series may have a minimum of two and a maximum of five spots. Submit each entry separately. For categories 15 and 16, series must be entered as a single file.

Entries not submitted in the proper format are eligible for disqualification.

  1. Radio: Single commercial (any length).
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  2. Radio: Series (min. 2, max. 5, any length).
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  3. Television: Single or series commercial (any length).
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Electronic Media.
Entry Preparation: Upload files to BestOfNAMA.org.

Acceptable file formats for electronic submission:

  • Video: Submit a public URL from YouTube. Digital files for video will no longer be uploaded or accepted. Make sure there are no security issues to access the video.
  • Presentations: Acrobat PDF or PowerPoint
  • Web banners (for advertising on the Web): Enter a demonstration URL through the website.

All fields included in the online entry form must be completely filled out.

Print and include 3 copies of each electronic entry form with the other non-electronic forms you submit. If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org.

  1. Audiovisual presentations directed at farmers, ranchers and growers.
    e
  2. Audiovisual presentations directed at dealers, distributors, sales reps or others serving agribusiness.
    e
  3. Advertising on the Web directed at farmers, ranchers or growers, and all others serving agriculture.
    e

Direct/Target Marketing.
Entry Preparation:Mount print materials on the inside of 13" x 16" cover stock (minimum of 65 lb.), black matte finish. Campaigns must be hinged together in accordion fold, so all materials can be seen from one side when unfolded. A maximum of seven panels may be used. Mount entry form on the outside back cover of the folder. Attach 2 copies of entry form via paper clip or binder clip. For campaigns with broadcast elements, place CDs and DVDs in an envelope and attach to folder. Don’t send any unmarked CDs or DVDs in case they become separated from the entry. For oversized items, submit 8" x 10" color photo. Oversized items are considered anything excessively bulky or larger than 12" x 15".

  1. Direct mail – Directed at farmers, growers and ranchers: Flat.
  2. Direct mail – Directed at farmers, growers and ranchers: Three-dimensional.
  3. Direct mail – Directed at dealers, distributors, sales reps and all others serving agribusiness: Flat.
  4. Direct mail – Directed at dealers, distributors, sales reps and all others serving agribusiness: Three-dimensional.

Outdoor.
Entry Preparation: Outdoor entries should be submitted via an 8" x 10" photo. Mount photo on the inside of a 13" x 16" folder of cover stock (minimum 65 lb.), black matte finish. Mount entry form on the outside back cover of the photo. Attach the two copies of the entry form via paper clip or binder clip.

  1. Billboards or other outdoor ads (submit as an 8" x 10" photo).
  • Collateral.
    Entry Preparation:Brochure/catalog entries should be prepared like print advertising. Mount print materials on the inside of 13" x 16" folders (folded size), cover stock (minimum 65 lbs.), black matte finish. For Exhibit entries, submit 8" x 10" photo. For oversized items, submit 8" x 10" color photo. Oversized items are considered anything excessively bulky or larger than 12" x 15". For posters and brochures, create a pocket inside folder, fold poster down and insert. Attach the two copies of the entry form via paper clip or binder clip.

    1. Customer brochures, catalogs: Farmer-directed (1 or more elements).
    2. Brochures, catalogs, etc.: Directed at dealers, distributors or sales reps and all others serving agribusiness (1 or more elements).
    3. Point-of-purchase materials (posters, banners, POS displays, mobiles, packaging).
    4. Exhibits (trade and farm show exhibits, booths, etc.).
    5. Premiums/specialties directed at farmers, growers and ranchers and all others serving agribusiness. Submit single entries and series in same category.
    6. Corporate Identity: Stationary package, business cards and logo design.

    Advertising to Agribusiness.
    Ads produced by media, agencies or services (photographers, direct mail houses, audiovisual, producers, etc.) whose audience is either agribusiness or agencies.

    Entry Preparation: Mount print materials on the inside of 13" x 16" folder (folded size), cover stock (minimum 65 lb.), black matte finish. Campaigns must be hinged together in accordion fold, so all materials can be seen from one side when unfolded. A maximum of seven panels may be used. Mount your entry form on the outside back cover of the folder. Attach the two copies of the entry form via paper clip or binder clip.

    For campaigns with broadcast elements, put CDs and DVDs in an envelope and attach to folder. Don’t send any unmarked CDs or DVDs in case they become separated from the entry. For oversized items, submit 8" x 10" color photo. Oversized items are anything excessively bulky or larger than 12" x 15".

    1. Advertising to agribusiness – All elements: Advertisements, direct mail, media kits, etc.

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