Region I Best of NAMA Winners

Note: All first and merit winners are eligible to advance to the national judging. You will receive an e-mail
from the national NAMA office on January 27th with instructions on how to advance your entries. Those entries that win at the national judging will be announced at the Best of NAMA Ceremony that kicks off the 2012 Agri-Marketing Conference, April 18-20, at the Sheraton Kansas City Hotel at Crown Center (formerly the Hyatt Regency Crown Center).

Merit Winners

Categ. #
Category Name
Entry Title
Company
Agency
2
 Multi-Media Campaigns-Regional Belay Insecticide Campaign Valent U.S.A. Corporation archer>malmo
9
 Single Page Ads, single BMSB Print Ad Valent U.S.A. Corporation archer>malmo
13
 Trade Ads, single or series Project Reinvent Idaho Potato Commission Evans, Hardy + Young, Inc.
18
 Television - Single or Series Denise in Idaho Idaho Potato Commission Evans, Hardy + Young, Inc.
30
 Brochures, catalogs, etc., directed to dealers, distributors, or sales reps Efficient Water Management: Investing in California's Future Northern California Water Association (NCWA) AdFarm
32
 Exhibits 2011 Citrus Expo "SERENADE Gas Pump" Exhibit AgraQuest, Inc. In-house

 

First Place

Categ. #
Category Name
Entry Title
Company
Agency
2
 Multi-Media Campaigns-Regional BMSB Campaign Valent U.S.A. Corporation archer>malmo
9
 Single Page Ads, single SERENADE SOIL Muscles Ad - Full Page AgraQuest, Inc. Osborn & Barr
11
 Less than page ads, single SERENADE SOIL Muscles Ad - Half Page AgraQuest, Inc. Osborn & Barr
13
 Trade Ads, single or series New Adventures of the Idaho Potato Field Force Idaho Potato Commission Evans, Hardy + Young, Inc.
16
 Radio - Single Esteem Ant Bait Radio Commercial Valent U.S.A. Corporation archer>malmo
17
 Radio - Series Anytime/Football Chilean Avocados Importers Association Evans, Hardy + Young, Inc.
18
 Television - Single or Series Stoneville :30 TV Bayer CropScience Rhea + Kaiser
19
 Audio visual presentations directed to farmers, growers and ranchers SERENADE SOIL Mode of Action video AgraQuest, Inc. Osborn & Barr
21
 Advertising on the Web directed to farmers, growers and ranchers New Adventures of the Idaho Potato Field Force Idaho Potato Commission Evans, Hardy + Young, Inc.
27
 Billboards or other outdoor ads Grab some for the Game Chilean Avocados Importers Association Evans, Hardy + Young, Inc.
30
 Brochures, catalogs, etc., directed to dealers, distributors, or sales reps 39th Annual Almond Industry Conference: Sponsor & Exhibitor Information Catalog The Almond Board of California Sterling Rice Group
31
 Point-of-purchase materials BMSB POP Display / Slim Jim Valent U.S.A. Corporation archer>malmo
32
 Exhibits 2011 Potato Expo "Couch Potato" Exhibit AgraQuest, Inc. In-house
38
 Media Relations Satellite Media Tour Featuring 2010 Pear Harvest and Chef Sam Talbot Pear Bureau Northwest / USA Pears Harvest PR & Marketing, Inc.
41
 Producer or Company Funded Public Relations campaigns - to consumers Know a California Farmer California Agricultural Communications Coalition AdFarm
42
 News or Feature Article "A River Runs through It" for Storm Water Solutions magazine Cotton Incorporated Harvest PR & Marketing, Inc.
44
 News Release Entertaining Twist: Host an Apple Tasting Party The U.S. Apple Association Harvest PR & Marketing, Inc.
45
 Events - Customer Know a California Farmer "Farm Fresh Tour" California Agricultural Communications Coalition AdFarm
48
 Company and Association newsletters - External - Directed to dealers, distributors, sales reps, or veterinarians California Almonds Outlook Almond Board of California Broadhead
53
 Internet Web Site - Directed to farmers, growers and ranchers WholeCottonseed.com Cotton Incorporated Harvest PR & Marketing, Inc.
54
 Internet Web Site - Educational Focus PeanutButterLovers.com Southern Peanut Growers Harvest PR & Marketing, Inc.
55
 Blogs Blogging for Apples www.USAppleBlog.org The U.S. Apple Association Harvest PR & Marketing, Inc.
56
 Interactive Marketing Tools Know a California Farmer weekly emails California Agricultural Communications Coalition AdFarm
57
 Other Social Media "Innovative On-Farm Storage Solutions for Cottonseed" Video Contest Cotton Incorporated Harvest PR & Marketing, Inc.