Region II Best of NAMA Winners
Winners list in an Adobe .pdf format.
Note: All first and merit winners are eligible to advance to the national judging. You will receive an e-mail
from the national NAMA office on January 27th with instructions on how to advance your entries. Those entries that
win at the national judging will be announced at the Best of NAMA Ceremony that kicks off the 2012 Agri-Marketing Conference, April 18-20, at the Sheraton Kansas City Hotel at Crown Center (formerly the Hyatt Regency Crown Center).
Best of Show
Advertising
Premiums/Specialties directed to farmers, growers and ranchers
Monsanto
Osborn & Barr
DEKALB Luke Bryan Concert Collateral
Public Relations
Events - Internal
Boehringer Ingelheim Vetmedica, Inc.
Blasdel Cleaver Schwalbe Communications
Boehringer Ingelheim Pet Sales Meeting - San Antonio
Merit Winners
Cat. # |
Category Name |
Entry Title |
Company |
Agency |
1 |
Multi-Media Campaigns-Local | Brigade WSB Multimedia Campaign | FMC Corporation | Swanson Russell |
2 |
Multi-Media Campaigns-Regional | Raze Campaign | Arysta LifeScience | Woodruff Sweitzer |
3 |
Multi-Media Campaigns-National | Genuity FY '12 Campaign | Monsanto | Big Tree / Antidote / Momentum |
4 |
New Product Introduction | John Deere 7R Series Tractors | John Deere | In-house |
5 |
Advertising Campaign directed to a rural lifestyle audience | John Deere Difference Campaign Phase II | John Deere | In-house |
6 |
Producer or Company-funded advertising directed to consumers | Shatto Milk Packaging Series | Shatto Milk | Sullivan Higdon & Sink |
7 |
Spreads, single | John Deere 7R Series Tractors | John Deere | In-house |
8 |
Spreads, series | Deltapine Texas Ads | Monsanto | Brighton Agency |
9 |
Single Page Ads, single | DEKALB Roots Run Deep in Illinois | Monsanto | Osborn & Barr |
10 |
Single Page Ads, series | Enterisol Ileitis Print Ad | Boehringer Ingelheim Vetmedica, Inc. | Woodruff Sweitzer |
12 |
Less than page ads, series | PHI Pioneer Crop Insurance | Pioneer Hi-Bred | McCormick Company |
13 |
Trade Ads, single or series | Growth Energy legislative print campaign | Growth Energy | 3 Advertising |
14 |
Unique print advertising | DEKALB Basketman Coverwrap | Monsanto | Osborn & Barr |
15 |
Advertorials | Genuity RR2Y Advertorial Series | Monsanto | Osborn & Barr |
16 |
Radio - Single | Mycogen "Night Harvest" | Dow AgroSciences | Bader Rutter & Associates |
17 |
Radio - Series | Curt Tomasevicz Radio Series | Nebraska Corn Board | David & Associates |
18 |
Television - Single or Series | Right Product Right Acre | Pioneer Hi-Bred | McCormick Company |
19 |
Audio visual presentations directed to farmers, growers and ranchers | Genuity Roundup Ready 2 Yield "Ask for the 2" Video | Monsanto | Momentum |
20 |
Audio visual presentations directed to dealers, distributors or sales reps | DEKALB National Sales Meeting Chopper Teaser Video | Monsanto | Osborn & Barr |
21 |
Advertising on the Web directed to farmers, growers and ranchers | Experience a New Reality - (John Deere Augmented Reality) | John Deere | In-house |
23 |
Direct Mail-directed to farmers, growers and ranchers - flat | Optimum AQUAmax - Thrive and Shine | Pioneer Hi-Bred | McCormick Company |
24 |
Direct Mail-directed to farmers, growers and ranchers - three dimensional | Monsanto Stewardship Cotton Refuge Mailer | Monsanto Company | Paradowski Creative |
25 |
Direct Mail-directed to dealers, distributors or sales reps - flat | eyeD Kentucky Horse Park Presentation Invitation | Global Animal Management | Swanson Russell |
27 |
Billboards or other outdoor ads | Genuity "Refuge Made Easy" Billboard | Monsanto | Momentum |
28 |
Customer Brochures, Catalogs-farmer directed-single | 2011 Channel Brand Story | Monsanto Company | Paradowski Creative |
29 |
Customer Brochures, Catalogs-farmer directed-series | Get to know your beef checkoff | Cattlemen's Beef Board | McCormick Company |
30 |
Brochures, catalogs, etc., directed to dealers, distributors, or sales reps | AGROTAIN Technology Brochure | AGROTAIN International | In-house |
31 |
Point-of-purchase materials | Lifestyle Cattle Launch Kit | Land O'Lakes Purina Feed | McCord Design Group |
32 |
Exhibits | DEKALB Chopper Stage at Farm Progress Show | Monsanto | Osborn & Barr |
33 |
Premiums/Specialties directed to farmers, growers and ranchers | DEKALB Luke Bryan Concert T-shirts | Monsanto | Osborn & Barr |
34 |
Corporate Identity | Monsanto America's Farmers Visual Identity System | Monsanto Company | Paradowski Creative |
35 |
All elements | Best of NAMA Call for Entries Poster | Sullivan Higdon & Sink | In-house |
36 |
Overall PR Program - directed to farmers, growers and ranchers | America's Farmers Mom of the Year Program 2011 | Monsanto Corporate | Osborn & Barr |
37 |
Overall PR Program or program element - directed to a rural lifestyle audience | Purina Pink 50 Campaign | Land O'Lakes Purina Feed | Swanson Russell |
38 |
Media Relations | John Deere Product Introduction Media Event | John Deere | Blasdel Cleaver Schwalbe Communications |
39 |
Public Affairs/Issues Management program | Response to EHV-1 Outbreak | Merck Animal Health (Formerly Intervet/Schering-Plough Animal Health) | Osborn & Barr |
41 |
Producer or Company Funded Public Relations campaigns - to consumers | Curt Tomasevicz "Nebraska's Gold" Campaign | Nebraska Corn Board | David & Associates |
42 |
News or Feature Article | In it for the long haul | Pioneer Hi-Bred | McCormick Company |
43 |
Persuasive Writing | SFP / AgProfessional 2010 Crop Fertility Ph.D. White Papers compilation booklet | SFP | Osborn & Barr Communications |
44 |
News Release | Pioneer Hi-Bred 2011 Optimum AQUAmax News Release | Pioneer Hi-Bred | McCormick Company |
45 |
Events - Customer | Deltapine New Product Evaluator Summit | Monsanto | Brighton Agency |
46 |
Events - Internal | SFP Fertilizer Efficiency Network (FEN) Educational Marketing Unit Internal Launch Event | SFP | Osborn & Barr Communications |
47 |
Company and Association newsletters - External - Directed to farmers, growers and ranchers | "Countdown To The Show" Cattle Industry Convention & NCBA Trade Show Newsletter | National Cattlemen's Beef Association | In-house |
49 |
Company and Associations magazines - External | The Furrow magazine | John Deere | In-house |
50 |
Company Publications - Internal | Common Ground | Farm Credit Bank of Texas | In-house |
51 |
Company Publications - Annual Reports | AGP Annual Report | Ag Processing Inc. (AGP) | Swanson Russell |
52 |
Broadcast News | Beyond the Bean On-Air | United Soybean Board | Osborn & Barr |
53 |
Internet Web Site - Directed to farmers, growers and ranchers | Go All RIB Contest Website http://www.goallrib.com/reviewonly/Default.aspx | Monsanto | Momentum |
56 |
Interactive Marketing Tools | John Deere AEM Evite | John Deere | Blasdel Cleaver Schwalbe Communications |
57 |
Other Social Media | 2011 All Aboard Wheat Harvest Tour | DuPont Crop Protection | Colle+McVoy / Exponent PR |
58 |
Specialty Advertising Campaign | eyeD Equine Identification System - Veterinary Channel Launch / Teaser Campaign | Global Animal Management | Osborn & Barr Communications |
59 |
Specialty Public Relations Campaign | Boehringer Ingelheim Be Vaccine Smart | Boehringer Ingelheim Vetmedica, Inc. | Blasdel Cleaver Schwalbe Communications |
60 |
Companion Animal or Turf and Ornamental Campaign | Companion Animal Parasite Council (CAPC) Road Show RV | Companion Animal Parasite Council (CAPC) | Blasdel Cleaver Schwalbe Communications |
First Place
Cat. # |
Category Name |
Entry Title |
Company |
Agency |
1 |
Multi-Media Campaigns-Local | Athena Multimedia Campaign | FMC Corporation | Swanson Russell |
2 |
Multi-Media Campaigns-Regional | Roundup Ready PLUS Myth/Fact campaign | Monsanto Company | Paradowski Creative |
3 |
Multi-Media Campaigns-National | DEKALB 2012 Integrated Campaign | Monsanto | Osborn & Barr |
4 |
New Product Introduction | Load Toad new product introduction | POET | 3 Advertising |
5 |
Advertising Campaign directed to a rural lifestyle audience | 2011 Drive Green - Test the rest. Choose the best. | John Deere | In-house |
6 |
Producer or Company-funded advertising directed to consumers | Monsanto Beltway Improve Agriculture Campaign | Monsanto Company | Paradowski Creative |
7 |
Spreads, single | DEKALB 2012 Brand - Roots | Monsanto | Osborn & Barr |
8 |
Spreads, series | DEKALB 2012 Print Campaign | Monsanto | Osborn & Barr |
9 |
Single Page Ads, single | Roundup Ready PLUS Myth/Fact single page ad | Monsanto Company | Paradowski Creative |
10 |
Single Page Ads, series | Hoegemeyer Compass & Weathervane Print Ads | Hoegemeyer Hybrids | EG Integrated |
11 |
Less than page ads, single | Canola U | High Plains Journal | Osborn & Barr |
12 |
Less than page ads, series | Tri-Merit Producer Ads | Global Animal Management | Swanson Russell |
13 |
Trade Ads, single or series | Monsanto Beltway Improve Agriculture Campaign - Print Series | Monsanto Company | Paradowski Creative |
14 |
Unique print advertising | DEKALB 100 High Impact Unit | Monsanto | Osborn & Barr |
15 |
Advertorials | SpraCoupe Show 'n Tell | AGCO Corporation | Osborn & Barr Communications |
16 |
Radio - Single | USB's "Beyond the Elevator" Know your customer: cattle | United Soybean Board (USB) | Osborn & Barr |
17 |
Radio - Series | USB's "Beyond the Elevator" Know your customer: Series | United Soybean Board (USB) | Osborn & Barr |
18 |
Television - Single or Series | Raven OmniRow | Raven Industries | David & Associates |
19 |
Audio visual presentations directed to farmers, growers and ranchers | America's Farmers Mobile Experience Video | Monsanto | Momentum |
20 |
Audio visual presentations directed to dealers, distributors or sales reps | DEKALB National Sales Meeting Chopper Video | Monsanto | Osborn & Barr |
21 |
Advertising on the Web directed to farmers, growers and ranchers | DEKALB 100th ANNIVERSARY TIMELINE | Monsanto | HughesLeahyKarlovic - HLK |
22 |
Digital presentations | Boehringer Ingelheim Behind the Scenes Video | Boehringer Ingelheim Vetmedica, Inc. | Blasdel Cleaver Schwalbe Communications |
23 |
Direct Mail-directed to farmers, growers and ranchers - flat | Roundup Ready PLUS Myth/Fact lenticular postcards series | Monsanto Company | Paradowski Creative |
24 |
Direct Mail-directed to farmers, growers and ranchers - three dimensional | Grain corn - Two-way radio promotion | Dow AgroSciences | Bader Rutter & Associates |
25 |
Direct Mail-directed to dealers, distributors or sales reps - flat | Brigade WSB Direct Mail | FMC Corporation | Swanson Russell |
27 |
Billboards or other outdoor ads | Monsanto Beltway Improve Agriculture Wall Displays at Ronald Reagan National Airport | Monsanto Company | Paradowski Creative |
28 |
Customer Brochures, Catalogs-farmer directed-single | John Deere 7R Series Tractors | John Deere | In-house |
29 |
Customer Brochures, Catalogs-farmer directed-series | Roundup Ready PLUS Chemistry Portfolio Fliers | Monsanto Company | Paradowski Creative |
30 |
Brochures, catalogs, etc., directed to dealers, distributors, or sales reps | Optimizing Almond Yields with Sulfate of Potash | Great Salt Lake Minerals Company | Salva O' Renick |
31 |
Point-of-purchase materials | Bayer QuickBayt/Tempo Pest Killer P.O.P | Bayer Animal Health | AgencyRx/Grey HealthCare Group |
32 |
Exhibits | America's Farmers Mobile Experience | Monsanto | Momentum |
33 |
Premiums/Specialties directed to farmers, growers and ranchers | DEKALB Luke Bryan Concert Collateral | Monsanto | Osborn & Barr |
34 |
Corporate Identity | WestBred Wheat Logo | Monsanto | Momentum |
35 |
All elements | Home for the Holidays | AdFarm | In-house |
36 |
Overall PR Program - directed to farmers, growers and ranchers | InVigor canola More for Everyone campaign | Bayer CropScience | AdFarm |
37 |
Overall PR Program or program element - directed to a rural lifestyle audience | Purina 60-Day See the Difference Challenge | Land O'Lakes Purina Feed | Swanson Russell |
38 |
Media Relations | Crop Technology Media Summit | Dow AgroSciences | Bader Rutter & Associates |
39 |
Public Affairs/Issues Management program | Man Made: Disaster at Birds Pont (Documentary) | Osborn & Barr | In-house |
40 |
Producer Funded Public Relations program - to ag audiences | Your National Beef Checkoff: 25 Years and Counting | Cattlemen's Beef Board | McCormick Company - design and template preparation |
41 |
Producer or Company Funded Public Relations campaigns - to consumers | "Meet Ohio Dairy Farmers" June Dairy Month campaign | CMA | American Dairy Association Mideast |
42 |
News or Feature Article | "Six Keys to Success when Getting Started in Grass-Based Dairying" Column | Livestock Improvement Corporation (LIC) | Osborn & Barr |
43 |
Persuasive Writing | Life in a glass barn | Pioneer Hi-Bred | McCormick Company |
44 |
News Release | "Dairy Industry Makes Strides in Respiratory Management" News Release | Merck Animal Health | Osborn & Barr |
45 |
Events - Customer | Bye Bye Billion Pounds | Dow AgroSciences | Fleishman-Hillard |
46 |
Events - Internal | Boehringer Ingelheim Pet Sales Meeting-San Antonio | Boehringer Ingelheim Vetmedica, Inc. | Blasdel Cleaver Schwalbe Communications |
47 |
Company and Association newsletters - External - Directed to farmers, growers and ranchers | Breaking Ground Newsletters | FMC Corporation | Swanson Russell |
48 |
Company and Association newsletters - External - Directed to dealers, distributors, sales reps, or veterinarians | Pioneer ProAction newsletter | Pioneer Hi-Bred | McCormick Company |
49 |
Company and Associations magazines - External | Homestead magazine | John Deere | In-house |
50 |
Company Publications - Internal | Boehringer Ingelheim Daily Dose | Boehringer Ingelheim Vetmedica, Inc. | Blasdel Cleaver Schwalbe Communications |
51 |
Company Publications - Annual Reports | NCGA 2010 Annual Report | National Corn Growers Association | David & Associates |
52 |
Broadcast News | Innovators of Ideas: Notes from No-Till, Take Two | SFP | Osborn & Barr |
53 |
Internet Web Site - Directed to farmers, growers and ranchers | SFP Yield Signs Web site www.sfpyieldsigns.com username: sfp2011 / password: nama2011 | SFP | Osborn & Barr |
56 |
Interactive Marketing Tools | America's Farmers Webisode Series | Monsanto Corporate | Osborn & Barr |
57 |
Other Social Media | Rule the Roost Facebook Sweepstakes | Land O'Lakes Purina Feed | McCord Design Group |
58 |
Specialty Advertising Campaign | The National Launch of the SENTRY Fiproguard Brand | Sergeant's Pet Care Products, Inc. | In-house |
59 |
Specialty Public Relations Campaign | Companion Animal Parasite Council (CAPC) Road Show | Companion Animal Parasite Council (CAPC) | Blasdel Cleaver Schwalbe Communications |
60 |
Companion Animal or Turf and Ornamental Campaign | "Farm to the Bag" Video | Natura Pet Products, Inc. | Brighton Agency, Inc. |
