Region II Best of NAMA Winners

Winners list in an Adobe .pdf format.

Note: All first and merit winners are eligible to advance to the national judging. You will receive an e-mail
from the national NAMA office on January 27th with instructions on how to advance your entries. Those entries that win at the national judging will be announced at the Best of NAMA Ceremony that kicks off the 2012 Agri-Marketing Conference, April 18-20, at the Sheraton Kansas City Hotel at Crown Center (formerly the Hyatt Regency Crown Center).

Best of Show

Advertising

Premiums/Specialties directed to farmers, growers and ranchers
Monsanto
Osborn & Barr
DEKALB Luke Bryan Concert Collateral

Public Relations

Events - Internal
Boehringer Ingelheim Vetmedica, Inc.
Blasdel Cleaver Schwalbe Communications
Boehringer Ingelheim Pet Sales Meeting - San Antonio

Merit Winners

Cat. #
Category Name
Entry Title
Company
Agency
1
Multi-Media Campaigns-Local Brigade WSB Multimedia Campaign FMC Corporation Swanson Russell
2
Multi-Media Campaigns-Regional Raze Campaign Arysta LifeScience Woodruff Sweitzer
3
Multi-Media Campaigns-National Genuity FY '12 Campaign Monsanto Big Tree / Antidote / Momentum
4
New Product Introduction John Deere 7R Series Tractors John Deere In-house
5
Advertising Campaign directed to a rural lifestyle audience John Deere Difference Campaign Phase II John Deere In-house
6
Producer or Company-funded advertising directed to consumers Shatto Milk Packaging Series Shatto Milk Sullivan Higdon & Sink
7
Spreads, single John Deere 7R Series Tractors John Deere In-house
8
Spreads, series Deltapine Texas Ads Monsanto Brighton Agency
9
Single Page Ads, single DEKALB Roots Run Deep in Illinois Monsanto Osborn & Barr
10
Single Page Ads, series Enterisol Ileitis Print Ad Boehringer Ingelheim Vetmedica, Inc. Woodruff Sweitzer
12
Less than page ads, series PHI Pioneer Crop Insurance Pioneer Hi-Bred McCormick Company
13
Trade Ads, single or series Growth Energy legislative print campaign Growth Energy 3 Advertising
14
Unique print advertising DEKALB Basketman Coverwrap Monsanto Osborn & Barr
15
Advertorials Genuity RR2Y Advertorial Series Monsanto Osborn & Barr
16
Radio - Single Mycogen "Night Harvest" Dow AgroSciences Bader Rutter & Associates
17
Radio - Series Curt Tomasevicz Radio Series Nebraska Corn Board David & Associates
18
Television - Single or Series Right Product Right Acre Pioneer Hi-Bred McCormick Company
19
Audio visual presentations directed to farmers, growers and ranchers Genuity Roundup Ready 2 Yield "Ask for the 2" Video Monsanto Momentum
20
Audio visual presentations directed to dealers, distributors or sales reps DEKALB National Sales Meeting Chopper Teaser Video Monsanto Osborn & Barr
21
Advertising on the Web directed to farmers, growers and ranchers Experience a New Reality - (John Deere Augmented Reality) John Deere In-house
23
Direct Mail-directed to farmers, growers and ranchers - flat Optimum AQUAmax - Thrive and Shine Pioneer Hi-Bred McCormick Company
24
Direct Mail-directed to farmers, growers and ranchers - three dimensional Monsanto Stewardship Cotton Refuge Mailer Monsanto Company Paradowski Creative
25
Direct Mail-directed to dealers, distributors or sales reps - flat eyeD Kentucky Horse Park Presentation Invitation Global Animal Management Swanson Russell
27
Billboards or other outdoor ads Genuity "Refuge Made Easy" Billboard Monsanto Momentum
28
Customer Brochures, Catalogs-farmer directed-single 2011 Channel Brand Story Monsanto Company Paradowski Creative
29
Customer Brochures, Catalogs-farmer directed-series Get to know your beef checkoff Cattlemen's Beef Board McCormick Company
30
Brochures, catalogs, etc., directed to dealers, distributors, or sales reps AGROTAIN Technology Brochure AGROTAIN International In-house
31
Point-of-purchase materials Lifestyle Cattle Launch Kit Land O'Lakes Purina Feed McCord Design Group
32
Exhibits DEKALB Chopper Stage at Farm Progress Show Monsanto Osborn & Barr
33
Premiums/Specialties directed to farmers, growers and ranchers DEKALB Luke Bryan Concert T-shirts Monsanto Osborn & Barr
34
Corporate Identity Monsanto America's Farmers Visual Identity System Monsanto Company Paradowski Creative
35
All elements Best of NAMA Call for Entries Poster Sullivan Higdon & Sink In-house
36
Overall PR Program - directed to farmers, growers and ranchers America's Farmers Mom of the Year Program 2011 Monsanto Corporate Osborn & Barr
37
Overall PR Program or program element - directed to a rural lifestyle audience Purina Pink 50 Campaign Land O'Lakes Purina Feed Swanson Russell
38
Media Relations John Deere Product Introduction Media Event John Deere Blasdel Cleaver Schwalbe Communications
39
Public Affairs/Issues Management program Response to EHV-1 Outbreak Merck Animal Health (Formerly Intervet/Schering-Plough Animal Health) Osborn & Barr
41
Producer or Company Funded Public Relations campaigns - to consumers Curt Tomasevicz "Nebraska's Gold" Campaign Nebraska Corn Board David & Associates
42
News or Feature Article In it for the long haul Pioneer Hi-Bred McCormick Company
43
Persuasive Writing SFP / AgProfessional 2010 Crop Fertility Ph.D. White Papers compilation booklet SFP Osborn & Barr Communications
44
News Release Pioneer Hi-Bred 2011 Optimum AQUAmax News Release Pioneer Hi-Bred McCormick Company
45
Events - Customer Deltapine New Product Evaluator Summit Monsanto Brighton Agency
46
Events - Internal SFP Fertilizer Efficiency Network (FEN) Educational Marketing Unit Internal Launch Event SFP Osborn & Barr Communications
47
Company and Association newsletters - External - Directed to farmers, growers and ranchers "Countdown To The Show" Cattle Industry Convention & NCBA Trade Show Newsletter National Cattlemen's Beef Association In-house
49
Company and Associations magazines - External The Furrow magazine John Deere In-house
50
Company Publications - Internal Common Ground Farm Credit Bank of Texas In-house
51
Company Publications - Annual Reports AGP Annual Report Ag Processing Inc. (AGP) Swanson Russell
52
Broadcast News Beyond the Bean On-Air United Soybean Board Osborn & Barr
53
Internet Web Site - Directed to farmers, growers and ranchers Go All RIB Contest Website http://www.goallrib.com/reviewonly/Default.aspx Monsanto Momentum
56
Interactive Marketing Tools John Deere AEM Evite John Deere Blasdel Cleaver Schwalbe Communications
57
Other Social Media 2011 All Aboard Wheat Harvest Tour DuPont Crop Protection Colle+McVoy / Exponent PR
58
Specialty Advertising Campaign eyeD Equine Identification System - Veterinary Channel Launch / Teaser Campaign Global Animal Management Osborn & Barr Communications
59
Specialty Public Relations Campaign Boehringer Ingelheim Be Vaccine Smart Boehringer Ingelheim Vetmedica, Inc. Blasdel Cleaver Schwalbe Communications
60
Companion Animal or Turf and Ornamental Campaign Companion Animal Parasite Council (CAPC) Road Show RV Companion Animal Parasite Council (CAPC) Blasdel Cleaver Schwalbe Communications

 

First Place

Cat. #
Category Name
Entry Title
Company
Agency
1
Multi-Media Campaigns-Local Athena Multimedia Campaign FMC Corporation Swanson Russell
2
Multi-Media Campaigns-Regional Roundup Ready PLUS Myth/Fact campaign Monsanto Company Paradowski Creative
3
Multi-Media Campaigns-National DEKALB 2012 Integrated Campaign Monsanto Osborn & Barr
4
New Product Introduction Load Toad new product introduction POET 3 Advertising
5
Advertising Campaign directed to a rural lifestyle audience 2011 Drive Green - Test the rest. Choose the best. John Deere In-house
6
Producer or Company-funded advertising directed to consumers Monsanto Beltway Improve Agriculture Campaign Monsanto Company Paradowski Creative
7
Spreads, single DEKALB 2012 Brand - Roots Monsanto Osborn & Barr
8
Spreads, series DEKALB 2012 Print Campaign Monsanto Osborn & Barr
9
Single Page Ads, single Roundup Ready PLUS Myth/Fact single page ad Monsanto Company Paradowski Creative
10
Single Page Ads, series Hoegemeyer Compass & Weathervane Print Ads Hoegemeyer Hybrids EG Integrated
11
Less than page ads, single Canola U High Plains Journal Osborn & Barr
12
Less than page ads, series Tri-Merit Producer Ads Global Animal Management Swanson Russell
13
Trade Ads, single or series Monsanto Beltway Improve Agriculture Campaign - Print Series Monsanto Company Paradowski Creative
14
Unique print advertising DEKALB 100 High Impact Unit Monsanto Osborn & Barr
15
Advertorials SpraCoupe Show 'n Tell AGCO Corporation Osborn & Barr Communications
16
Radio - Single USB's "Beyond the Elevator" Know your customer: cattle United Soybean Board (USB) Osborn & Barr
17
Radio - Series USB's "Beyond the Elevator" Know your customer: Series United Soybean Board (USB) Osborn & Barr
18
Television - Single or Series Raven OmniRow Raven Industries David & Associates
19
Audio visual presentations directed to farmers, growers and ranchers America's Farmers Mobile Experience Video Monsanto Momentum
20
Audio visual presentations directed to dealers, distributors or sales reps DEKALB National Sales Meeting Chopper Video Monsanto Osborn & Barr
21
Advertising on the Web directed to farmers, growers and ranchers DEKALB 100th ANNIVERSARY TIMELINE Monsanto HughesLeahyKarlovic - HLK
22
Digital presentations Boehringer Ingelheim Behind the Scenes Video Boehringer Ingelheim Vetmedica, Inc. Blasdel Cleaver Schwalbe Communications
23
Direct Mail-directed to farmers, growers and ranchers - flat Roundup Ready PLUS Myth/Fact lenticular postcards series Monsanto Company Paradowski Creative
24
Direct Mail-directed to farmers, growers and ranchers - three dimensional Grain corn - Two-way radio promotion Dow AgroSciences Bader Rutter & Associates
25
Direct Mail-directed to dealers, distributors or sales reps - flat Brigade WSB Direct Mail FMC Corporation Swanson Russell
27
Billboards or other outdoor ads Monsanto Beltway Improve Agriculture Wall Displays at Ronald Reagan National Airport Monsanto Company Paradowski Creative
28
Customer Brochures, Catalogs-farmer directed-single John Deere 7R Series Tractors John Deere In-house
29
Customer Brochures, Catalogs-farmer directed-series Roundup Ready PLUS Chemistry Portfolio Fliers Monsanto Company Paradowski Creative
30
Brochures, catalogs, etc., directed to dealers, distributors, or sales reps Optimizing Almond Yields with Sulfate of Potash Great Salt Lake Minerals Company Salva O' Renick
31
Point-of-purchase materials Bayer QuickBayt/Tempo Pest Killer P.O.P Bayer Animal Health AgencyRx/Grey HealthCare Group
32
Exhibits America's Farmers Mobile Experience Monsanto Momentum
33
Premiums/Specialties directed to farmers, growers and ranchers DEKALB Luke Bryan Concert Collateral Monsanto Osborn & Barr
34
Corporate Identity WestBred Wheat Logo Monsanto Momentum
35
All elements Home for the Holidays AdFarm In-house
36
Overall PR Program - directed to farmers, growers and ranchers InVigor canola More for Everyone campaign Bayer CropScience AdFarm
37
Overall PR Program or program element - directed to a rural lifestyle audience Purina 60-Day See the Difference Challenge Land O'Lakes Purina Feed Swanson Russell
38
Media Relations Crop Technology Media Summit Dow AgroSciences Bader Rutter & Associates
39
Public Affairs/Issues Management program Man Made: Disaster at Birds Pont (Documentary) Osborn & Barr In-house
40
Producer Funded Public Relations program - to ag audiences Your National Beef Checkoff: 25 Years and Counting Cattlemen's Beef Board McCormick Company - design and template preparation
41
Producer or Company Funded Public Relations campaigns - to consumers "Meet Ohio Dairy Farmers" June Dairy Month campaign CMA American Dairy Association Mideast
42
News or Feature Article "Six Keys to Success when Getting Started in Grass-Based Dairying" Column Livestock Improvement Corporation (LIC) Osborn & Barr
43
Persuasive Writing Life in a glass barn Pioneer Hi-Bred McCormick Company
44
News Release "Dairy Industry Makes Strides in Respiratory Management" News Release Merck Animal Health Osborn & Barr
45
Events - Customer Bye Bye Billion Pounds Dow AgroSciences Fleishman-Hillard
46
Events - Internal Boehringer Ingelheim Pet Sales Meeting-San Antonio Boehringer Ingelheim Vetmedica, Inc. Blasdel Cleaver Schwalbe Communications
47
Company and Association newsletters - External - Directed to farmers, growers and ranchers Breaking Ground Newsletters FMC Corporation Swanson Russell
48
Company and Association newsletters - External - Directed to dealers, distributors, sales reps, or veterinarians Pioneer ProAction newsletter Pioneer Hi-Bred McCormick Company
49
Company and Associations magazines - External Homestead magazine John Deere In-house
50
Company Publications - Internal Boehringer Ingelheim Daily Dose Boehringer Ingelheim Vetmedica, Inc. Blasdel Cleaver Schwalbe Communications
51
Company Publications - Annual Reports NCGA 2010 Annual Report National Corn Growers Association David & Associates
52
Broadcast News Innovators of Ideas: Notes from No-Till, Take Two SFP Osborn & Barr
53
Internet Web Site - Directed to farmers, growers and ranchers SFP Yield Signs Web site www.sfpyieldsigns.com username: sfp2011 / password: nama2011 SFP Osborn & Barr
56
Interactive Marketing Tools America's Farmers Webisode Series Monsanto Corporate Osborn & Barr
57
Other Social Media Rule the Roost Facebook Sweepstakes Land O'Lakes Purina Feed McCord Design Group
58
Specialty Advertising Campaign The National Launch of the SENTRY Fiproguard Brand Sergeant's Pet Care Products, Inc. In-house
59
Specialty Public Relations Campaign Companion Animal Parasite Council (CAPC) Road Show Companion Animal Parasite Council (CAPC) Blasdel Cleaver Schwalbe Communications
60
Companion Animal or Turf and Ornamental Campaign "Farm to the Bag" Video Natura Pet Products, Inc. Brighton Agency, Inc.