Region III Best of NAMA Winners

Winners list in an Adobe .pdf format.

Note: All first and merit winners are eligible to advance to the national judging. You will receive an e-mail
from the national NAMA office on January 27th with instructions on how to advance your entries. Those entries that win at the national judging will be announced at the Best of NAMA Ceremony that kicks off the 2012 Agri-Marketing Conference, April 18-20, at the Sheraton Kansas City Hotel at Crown Center (formerly the Hyatt Regency Crown Center).

Best of Show

Advertising

Multi-Media Campaigns - Regional
Wyffels Hybrids
O&H Brand Design, Melzer & Musta, In-house
Wyffels Hybrids Brand Campaign

Public Relations

Public Affairs/Issues Management Program
Minnesota Pork Board/Minnesota Pork Producers Association
Weber Shandwick
Oink Outings: A Passion for Pork, From Farm to Fork

Merit Winners

Cat. #
Category Name
Entry Title
Company
Agency
1
 Multi-Media Campaigns-Local Wheat Growers: Agronomy, Grain & Community: 3 print ads, "Grain" radio spot South Dakota Wheat Growers Paulsen Marketing
2
 Multi-Media Campaigns-Regional Answer Plot Campaign Winfield Solutions Colle+McVoy
3
 Multi-Media Campaigns-National Right Product Right Acre Pioneer Hi-Bred McCormick Company
4
 New Product Introduction Optimum AcreMax Family Introduction Pioneer Hi-Bred McCormick Company
5
 Advertising Campaign directed to a rural lifestyle audience Kubota-Quality Pays Kubota Tractor Corporation Paulsen Marketing
6
 Producer or Company-funded advertising directed to consumers True Environmentalist Campaign Phase 2: website, tv, print ads, billboards, web banners, radio South Dakota Corn Growers Association Paulsen Marketing
7
 Spreads, single InVigor Rings Bayer CropScience MacLaren McCann
8
 Spreads, series Y Series - That's Y Pioneer Hi-Bred McCormick Company
9
 Single Page Ads, single Feed a Growing World - Plates Bayer CropScience MacLaren McCann
10
 Single Page Ads, series Feed A Growing World - Forks and Plates Bayer CropScience MacLaren McCann
13
 Trade Ads, single or series Crop Nutrients - A Partner that Nourishes your Crop Nutrient business CHS Colle+McVoy
14
 Unique print advertising AgStar Wheel Deal Insert AgStar Financial Services Paulsen Marketing
16
 Radio - Single Answering Machine Wyffels Hybrids Melzer & Musta, In-house
17
 Radio - Series Wheat Growers: Bug and Weed (2) :30 South Dakota Wheat Growers Paulsen Marketing
18
 Television - Single or Series "Water," "Food," & Health" (3) :30 Soil Science Society of America Paulsen Marketing
19
 Audio visual presentations directed to farmers, growers and ranchers TruBulk Seed Delivery System Syngenta Weber Shandwick
20
 Audio visual presentations directed to dealers, distributors or sales reps R7 Tool Launch Video Winfield Solutions Colle+McVoy
21
 Advertising on the Web directed to farmers, growers and ranchers Kubota: Zero-Turn Mowers Kubota Tractor Corporation Paulsen Marketing
23
 Direct Mail-directed to farmers, growers and ranchers - flat K-Mag Cotton Direct Marketing Program The Mosaic Company Broadhead
24
 Direct Mail-directed to farmers, growers and ranchers - three dimensional Answer Plot Ticket Mailer Winfield Solutions Colle+McVoy
26
 Direct Mail-directed to dealers, distributors or sales reps - three dimensional Fry Frenzy Pioneer, Plenish Oil Iowa Soybean Association/Flavorful Insight
27
 Billboards or other outdoor ads We Test Positive. Wyffels Hybrids O&H Brand Design
28
 Customer Brochures, Catalogs-farmer directed-single CROPLAN GENETICS 2012 Seed Guide Winfield Solutions Colle+McVoy
29
 Customer Brochures, Catalogs-farmer directed-series Vermeer New Product Line Catalogs Vermeer Corporation Lessing-Flynn Advertising Co.
30
 Brochures, catalogs, etc., directed to dealers, distributors, or sales reps An Introduction to Osteochondrosis Zinpro Corporation Confluence Marketing
31
 Point-of-purchase materials Wyffels Hybrids Pallet Cover Wyffels Hybrids In-house
32
 Exhibits Farm Progress Show Pioneer Hi-Bred McCormick Company
33
 Premiums/Specialties directed to farmers, growers and ranchers Wireless Agronomy DuPont Crop Protection McCormick Company
34
 Corporate Identity ETS Branding Environmental Tillage Systems Farmer Lumpe + McClelland
35
 All elements Photo Library CHS InHouse Media
36
 Overall PR Program - directed to farmers, growers and ranchers CB Seed Less Traits is More Campaign CB Seed Confluence Marketing
38
 Media Relations Seeding Beyond the Horizon Pioneer Hi-Bred McCormick Company
41
 Producer or Company Funded Public Relations campaigns - to consumers Thank a Farmer South Dakota Corn Growers Association Paulsen Marketing
42
 News or Feature Article Genetic Diversity is the Key to Hybrid Success Syngenta Weber Shandwick
43
 Persuasive Writing Successful farm management means new approaches to innovation Pioneer Hi-Bred McCormick Company
44
 News Release Pioneer Hi-Bred 2011 ATM News Release Pioneer Hi-Bred McCormick Company
45
 Events - Customer Midwest Soil Improvement Symposium Research and Practical Insights into Using Gypsum Beneficial Reuse Management LLC/GYPSOIL Karen Bernick Marketing Communications
47
 Company and Association newsletters - External - Directed to farmers, growers and ranchers Wheat Growers News Wheat Growers Paulsen Marketing
49
 Company and Associations magazines - External Pork Checkoff Report magazine National Pork Board In-house
51
 Company Publications - Annual Reports 2010 Chosen Field - Annual Report American Crystal Sugar Company AdFarm
53
 Internet Web Site - Directed to farmers, growers and ranchers www.wheatgrowers.com Wheat Growers Paulsen Marketing
54
 Internet Web Site - Educational Focus www.trueenvironmentalists.com Phase 2 South Dakota Corn Growers Association Paulsen Marketing
56
 Interactive Marketing Tools "Corn On A Mission" Matching Game South Dakota Corn Growers Association Paulsen Marketing
57
 Other Social Media "Class of 2.0 Reunion" on Facebook and Twitter AgChat Foundation Harvest PR & Marketing, Inc.

 

First Place

Cat. #
Category Name
Entry Title
Company
Agency
1
 Multi-Media Campaigns-Local Iowa Food and Family Project campaign Iowa Soybean Association In-house
2
 Multi-Media Campaigns-Regional Wyffels Hybrids Brand Campaign Wyffels Hybrids O&H Brand Design, Melzer & Musta, In-house
3
 Multi-Media Campaigns-National One Tool Syngenta Crop Protection Martin Williams
4
 New Product Introduction Farmers Feeding the World Campaign Launch Farmers Feeding the World Charleston|Orwig, Inc.
5
 Advertising Campaign directed to a rural lifestyle audience Kubota-Quality Pays Kubota Tractor Corporation Paulsen Marketing
6
 Producer or Company-funded advertising directed to consumers AgRules-Video, Bingo, Logo, Trailer South Dakota Corn Growers Association Paulsen Marketing
7
 Spreads, single We Test Positive. Wyffels Hybrids O&H Brand Design, In-house
8
 Spreads, series Wyffels Hybrids Spread Series Wyffels Hybrids O&H Brand Design, Melzer & Musta, In-house
9
 Single Page Ads, single Feed a Growing World - Forks Bayer CropScience MacLaren McCann
10
 Single Page Ads, series Wyffels Hybrids Page Ad Series Wyffels Hybrids O&H Brand Design, Melzer & Musta, In-house
11
 Less than page ads, single Explosive Yield. Wyffels Hybrids O&H Brand Design, Melzer & Musta, In-house
12
 Less than page ads, series Wheat Growers: Grain, Agronomy & Community Wheat Growers Paulsen Marketing
13
 Trade Ads, single or series Enogen Syngenta Seeds Campbell Mithun
14
 Unique print advertising Wyffels Hybrids Cover Wraps Wyffels Hybrids O&H Brand Design, In-house
15
 Advertorials Agrisure Artesian Gene Blueprinting Advertorial Syngenta Seeds Campbell Mithun
16
 Radio - Single Answer Plot Radio: Need to Know Winfield Solutions Colle+McVoy
17
 Radio - Series Answer Plot Radio Winfield Solutions Colle+McVoy
18
 Television - Single or Series Farmers Feeding the World Dreamscape Commercial Farmers Feeding the World Charleston|Orwig, Inc.
19
 Audio visual presentations directed to farmers, growers and ranchers InterLock Every Acre Video Winfield Solutions Colle+McVoy
20
 Audio visual presentations directed to dealers, distributors or sales reps Stine Seed Company Corporate Presentation Stine Seed Company TRILIX
21
 Advertising on the Web directed to farmers, growers and ranchers Optimum AcreMax 1 Web Advertising Pioneer Hi-Bred McCormick Company
23
 Direct Mail-directed to farmers, growers and ranchers - flat At Order Thank You Wyffels Hybrids In-house
24
 Direct Mail-directed to farmers, growers and ranchers - three dimensional Answer Plot USB Mailer Winfield Solutions Colle+McVoy
25
 Direct Mail-directed to dealers, distributors or sales reps - flat Invitation to Express FP Veterinarian Meetings Boehringer Ingelheim Vetmedica, Inc. Broadhead
26
 Direct Mail-directed to dealers, distributors or sales reps - three dimensional 2011 Setting the Table Customer Introduction Campaign Black Gold Farms AdFarm
27
 Billboards or other outdoor ads CruiserMaxx Rice Outdoor - Featuring Rice Plant Syngenta Crop Protection Martin Williams
28
 Customer Brochures, Catalogs-farmer directed-single InVigor Hybrid Lineup Brochure Bayer CropScience MacLaren McCann
29
 Customer Brochures, Catalogs-farmer directed-series Environmental Programs and Services Campaign Iowa Soybean Association In-house
30
 Brochures, catalogs, etc., directed to dealers, distributors, or sales reps Emerald Extras Binder Winfield Solutions Colle+McVoy
31
 Point-of-purchase materials Optimum AQUAmax - Corn Plant with Pipe Model Pioneer Hi-Bred McCormick Company
32
 Exhibits Corn Trailer South Dakota Corn Growers Association Paulsen Marketing
33
 Premiums/Specialties directed to farmers, growers and ranchers Dairy Life Calendar Boehringer Ingelheim Vetmedica, Inc. Broadhead
34
 Corporate Identity Minnesota Corn, Minnesota Corn Growers Assn, and Minnesota Corn Research & Promotion Council Logo Series MN Corn Growers Association AdFarm
35
 All elements Broadhead 10th Anniversary Email Invite Broadhead In-house
36
 Overall PR Program - directed to farmers, growers and ranchers Dairy Life Photo Contest and Calendar Campaign Boehringer Ingelheim Vetmedica, Inc. Broadhead
38
 Media Relations Bayer CropScience Acquires Hornbeck Seed: The Announcement Bayer CropScience AdFarm
39
 Public Affairs/Issues Management program Oink Outings: A Passion for Pork, From Farm to Fork Minnesota Pork Board/Minnesota Pork Producers Association In-house
40
 Producer Funded Public Relations program - to ag audiences Corn Trailer South Dakota Corn Growers Association Paulsen Marketing
41
 Producer or Company Funded Public Relations campaigns - to consumers Keep It Farm Fresh! Public Relations Campaign Midwest Dairy Association Integrated Marketing Services
42
 News or Feature Article Searching for America's Most UNWANTED National Pork Board In-house
43
 Persuasive Writing Meeting Critical R&D Challenges Through Creative Collaboration DuPont Crop Protection Exponent PR
44
 News Release Protecting Crops from Goss's Wilt Syngenta Weber Shandwick
45
 Events - Customer Iowa CORNucopia Tour Iowa Corn Growers CMA
47
 Company and Association newsletters - External - Directed to farmers, growers and ranchers PLUS Newsletters CHS Inc. Colle+McVoy
48
 Company and Association newsletters - External - Directed to dealers, distributors, sales reps, or veterinarians Market Wire CHS Albarella Design and Peg Zenk Bitter Freelance
49
 Company and Associations magazines - External C magazine CHS Colle+McVoy
50
 Company Publications - Internal Expertise E-Newsletter Winfield Solutions Colle+McVoy
51
 Company Publications - Annual Reports Forces CHS Colle+McVoy
52
 Broadcast News Cydectin Honors Troops Cattlemen to Cattlemen Segments Boehringer Ingelheim Vetmedica, Inc. Broadhead and National Cattlemen's Beef Association
53
 Internet Web Site - Directed to farmers, growers and ranchers www.sdsoybean.org South Dakota Soybean Research and Promotion Council Paulsen Marketing
54
 Internet Web Site - Educational Focus Heritage Angus Beef website www.heritageangus.com Heritage Angus Beef AdFarm
55
 Blogs The Dirt Blog Black Gold Farms AdFarm
56
 Interactive Marketing Tools AgriGenius 4.0 Sellers Edition Winfield Solutions Colle+McVoy
57
 Other Social Media Johnson speech CHS Colle+McVoy and Exponent PR
58
 Specialty Advertising Campaign Kubota: Quality Pays Kubota Tractor Corporation Paulsen Marketing