Region IV Best of NAMA Winners
Winners list in an Adobe .pdf format.
Note: All first and merit winners are eligible to advance to the national judging. You will receive an e-mail
from the national NAMA office on January 27th with instructions on how to advance your entries. Those entries that
win at the national judging will be announced at the Best of NAMA Ceremony that kicks off the 2012 Agri-Marketing Conference, April 18-20, at the Sheraton Kansas City Hotel at Crown Center (formerly the Hyatt Regency Crown Center).
Best of Show
Advertising
Single Page Ads, Series
Wisconsin Milk Marketing Board/Wisconsin Cheese
Shine Advertising
Definition Campaign
Public Relations
Other Social Media
Mycogen Seeds
Bader Rutter & Associates
BMR Connection
Merit Winners
Cat.# |
Category Name |
Entry Title |
Company |
Agency |
2 |
Multi-Media Campaigns-Regional | Rumensin = Quality | Elanco Animal Health | McCormick Company |
3 |
Multi-Media Campaigns-National | Capreno "Man vs. Weed" Campaign | Bayer CropScience | Rhea + Kaiser |
4 |
New Product Introduction | CNH Parts & Service / New Holland Agriculture Power Equipment Launch Campaign | CNH Parts & Service | Equity Creative |
6 |
Producer or Company-funded advertising directed to consumers | Illinois Soybean Association Membership Campaign | Illinois Soybean Association | McDaniels Marketing Communications |
7 |
Spreads, single | Bigger Isn't Better. | Wyffels Hybrids | O&H Brand Design, Melzer & Musta, In-house |
9 |
Single Page Ads, single | Strong Past. Strong Future. | Beck's Hybrids | In-house |
10 |
Single Page Ads, series | Experience 75 Years of Difference. Plant Beck's. | Beck's Hybrids | In-house |
12 |
Less than page ads, series | New Holland Agriculture "Dependable. Efficient. New Holland." Advertisements | CNH Parts & Service | Equity Creative |
14 |
Unique print advertising | Wyffels Hybrids Inserts | Wyffels Hybrids | O&H Brand Design, In-house |
15 |
Advertorials | Residues Are a Black Eye for Everyone advertorial | Pfizer Animal Health | Bader Rutter & Associates |
16 |
Radio - Single | Case IH: Q4 National Presell Radio 30 & 60 second spots | Case IH | Equity Creative, Morgan&Myers |
18 |
Television - Single or Series | Bigger Combine | AgriGold | In-house |
19 |
Audio visual presentations directed to farmers, growers and ranchers | 2011 Farm Progress Show Registration and Product Promotions | Case IH / CNH Capital | Equity Creative |
20 |
Audio visual presentations directed to dealers, distributors or sales reps | Business Conference Closing | Pioneer Hi-Bred | IONA Studios |
21 |
Advertising on the Web directed to farmers, growers and ranchers | Radiant "Sharks" Banner Ad | Dow AgroSciences LLC | Bader Rutter & Associates |
23 |
Direct Mail-directed to farmers, growers and ranchers - flat | Case IH: Ag Connect Follow-Up Mailer | Case IH | Equity Creative |
24 |
Direct Mail-directed to farmers, growers and ranchers - three dimensional | Milk Quality Focus Direct Mail | Pfizer Animal Health | Bader Rutter & Associates |
25 |
Direct Mail-directed to dealers, distributors or sales reps - flat | Harley-Davidson Dealer Promotion | BouMatic | In-house |
26 |
Direct Mail-directed to dealers, distributors or sales reps - three dimensional | First Defense Dealer Direct Mail to Dealers (Part 1 of 2) | ImmuCell, Inc. | Filament Marketing and Distillery Design Studio |
27 |
Billboards or other outdoor ads | Excessive Happiness. | Beck's Hybrids | In-house |
28 |
Customer Brochures, Catalogs-farmer directed-single | Case IH: Be Ready Brochure | Case IH | Equity Creative, Morgan&Myers |
29 |
Customer Brochures, Catalogs-farmer directed-series | Experience 75 Years of Difference. | Beck's Hybrids | In-house |
30 |
Brochures, catalogs, etc., directed to dealers, distributors, or sales reps | Agri-business Retailer Brochure | John Deere Financial | Bader Rutter & Associates |
31 |
Point-of-purchase materials | Target Cleaner Fields | Dow AgroSciences | Bader Rutter & Associates |
32 |
Exhibits | CNH Remanufactured Parts "Reborn" Trade Show Signs | CNH Parts & Service | Equity Creative |
33 |
Premiums/Specialties directed to farmers, growers and ranchers | CalfWise Meeting Planner | Land O'Lakes Purina Feed LLC | Filament Marketing and Distillery Design Studio |
34 |
Corporate Identity | SoyIllinois | Illinois Soybean Association | Mary Auth Marketing & Public Relations Strategies |
35 |
All elements | Industry Holiday Card | Filament Marketing | Filament Marketing and Distillery Design Studio |
38 |
Media Relations | 2010 World Dairy Expo Media Relations | Dairy Management Inc. | Bader Rutter & Associates |
42 |
News or Feature Article | U.P. State Fair finds its legs | Michigan Farm Bureau | In-house |
43 |
Persuasive Writing | CNH Parts & Service Trade Fair Speech | Case IH | Morgan&Myers |
44 |
News Release | HD 50K Progeny Equivalence Quick Tip | Pfizer Animal Health | Bader Rutter & Associates |
45 |
Events - Customer | 2011 Case IH Red Power Tour at the Fall Farm Shows | Case IH | Morgan&Myers/Equity Creative/Thomaswerks |
47 |
Company and Association newsletters - External - Directed to farmers, growers and ranchers | CropTalk | Beck's Hybrids | In-house |
48 |
Company and Association newsletters - External - Directed to dealers, distributors, sales reps, or veterinarians | Cheese Speak Specialty Retailer E-Newsletter | Wisconsin Milk Marketing Board | Stephan & Brady |
51 |
Company Publications - Annual Reports | Tied to Results - 2010 Annual Report | GreenStone Farm Credit Services | In-house |
53 |
Internet Web Site - Directed to farmers, growers and ranchers | FS Energy "Go Further" website www.gofurtherwithfs.com | GROWMARK, Inc. | In-house |
54 |
Internet Web Site - Educational Focus | June Dairy Month Web site/Mobile site www.eatwisconsincheese.com | Wisconsin Milk Marketing Board | Stephan & Brady |
55 |
Blogs | http://www.30days30waysmacand cheese.com/ |
Wisconsin Milk Marketing Board | Stephan & Brady |
56 |
Interactive Marketing Tools | Capreno Commodity Text Update Program | Bayer CropScience | Rhea + Kaiser |
57 |
Other Social Media | Illinois Soybean Association LST-325 Biodiesel YouTube Video | Illinois Soybean Association | McDaniels Marketing Communications |
First Place
Cat.# |
Category Name |
Entry Title |
Company |
Agency |
1 |
Multi-Media Campaigns-Local | It's Showtime Campaign | Wisconsin Public Service | Stephan & Brady |
2 |
Multi-Media Campaigns-Regional | SureStart - "Lame forecast" (TV, print, radio) | Dow AgroSciences | Bader Rutter & Associates |
3 |
Multi-Media Campaigns-National | Mycogen "Night Harvest" | Dow AgroSciences | Bader Rutter & Associates |
4 |
New Product Introduction | Case IH: Efficient Power Campaign | Case IH | Equity Creative, Morgan&Myers |
6 |
Producer or Company-funded advertising directed to consumers | United Soybean Board Quality Education Campaign | United Soybean Board | Charleston|Orwig, Inc. |
7 |
Spreads, single | Same Old. | Wyffels Hybrids | O&H Brand Design, In-house |
8 |
Spreads, series | Mycogen "Night Harvest" | Dow AgroSciences | Bader Rutter & Associates |
9 |
Single Page Ads, single | Bring Back Memories? | Beck's Hybrids | In-house |
10 |
Single Page Ads, series | Definition Campaign | Wisconsin Milk Marketing Board / Wisconsin Cheese | Shine Advertising |
12 |
Less than page ads, series | GreenStone Farm Credit Services - Straight Talk | GreenStone Farm Credit Services | In-house |
13 |
Trade Ads, single or series | Brand Awareness Ad Series | 1st Farm Credit Services | In-house |
14 |
Unique print advertising | Belt Insecticide Crop Registration "Trophy" Inserts | Bayer CropScience | Rhea + Kaiser |
15 |
Advertorials | Make Sure You Can Look Them In the Eye | Land O'Lakes Animal Milk Products Company | Filament Marketing and Distillery Design Studio |
16 |
Radio - Single | SureStart - Radio | Dow AgroSciences | Bader Rutter & Associates |
18 |
Television - Single or Series | FS Brand TV - Kelsey "Trust" | FS GROWMARK | Rhea + Kaiser |
19 |
Audio visual presentations directed to farmers, growers and ranchers | The Future of Farming Begins Here | Dow AgroSciences | Bader Rutter & Associates & Studio 2020 |
20 |
Audio visual presentations directed to dealers, distributors or sales reps | FS Brand :90 Videos - Kelsey "Trust", Neumann "Energy" and Hora "Agronomy" | FS GROWMARK | Rhea + Kaiser |
21 |
Advertising on the Web directed to farmers, growers and ranchers | Food from Your Own Backyard | Elburn Cooperative Company | Martinez Creative Group |
23 |
Direct Mail-directed to farmers, growers and ranchers - flat | New Holland Agriculture Used Combine Parts Rewards Card Offer Direct Mail | New Holland Agriculture/CNH Parts & Service | Equity Creative |
24 |
Direct Mail-directed to farmers, growers and ranchers - three dimensional | GoldSky Large Grower Cross Promotion | Dow AgroSciences | Bader Rutter & Associates |
25 |
Direct Mail-directed to dealers, distributors or sales reps - flat | Delegate Pome Consultants Promotion | Dow AgroSciences | Bader Rutter & Associates |
26 |
Direct Mail-directed to dealers, distributors or sales reps - three dimensional | Cover All Your Bases | Fastline Publications | In-house |
27 |
Billboards or other outdoor ads | Only Bag Worth Taking Home. | Beck's Hybrids | In-house |
28 |
Customer Brochures, Catalogs-farmer directed-single | Beck's Hybrids Profile Book | Beck's Hybrids | In-house |
29 |
Customer Brochures, Catalogs-farmer directed-series | FS Corn & FS HiSOY soybean guide / FS Wheat guide / FS Forage guide | FS Seed Division, GROWMARK Inc. | In-house |
30 |
Brochures, catalogs, etc., directed to dealers, distributors, or sales reps | SoyIllinois | Illinois Soybean Association | Mary Auth Marketing & Public Relations Strategies |
31 |
Point-of-purchase materials | My American Farm Kiosk | Pioneer Hi-Bred | Coppinger Exhibits |
32 |
Exhibits | FS at the 2011 Farm Progress Show | GROWMARK Inc on behalf of FS Member Cooperatives | In-house |
33 |
Premiums/Specialties directed to farmers, growers and ranchers | New Customer Kit | Wyffels Hybrids | In-house |
34 |
Corporate Identity | Illinois Farm Families brand | Illinois Farm Families Coalition | Morgan&Myers |
35 |
All elements | R+K Pancake Breakfast | Rhea + Kaiser | In-house |
36 |
Overall PR Program - directed to farmers, growers and ranchers | 2010 World Dairy Expo | Dairy Management Inc. | Bader Rutter & Associates |
38 |
Media Relations | Farm Progress Show Media Kit | Case IH | Morgan&Myers |
41 |
Producer or Company Funded Public Relations campaigns - to consumers | Michigan Dairy News Bureau | United Dairy Industry of Michigan | HILLSTROMPR |
42 |
News or Feature Article | Investigation into Improved Milk Quality | Pfizer Animal Health | Bader Rutter & Associates |
43 |
Persuasive Writing | Nutrient Management Is All About Being "Right" | The Howard G. Buffett Foundation | Rhea + Kaiser |
44 |
News Release | Resolutions for Improved Milk Quality | Pfizer Animal Health | Bader Rutter & Associates |
45 |
Events - Customer | 2011 Becknology Days | Beck's Hybrids | In-house |
46 |
Events - Internal | 2011 Dealer Summer Camp | Beck's Hybrids | In-house |
47 |
Company and Association newsletters - External - Directed to farmers, growers and ranchers | Michigan Farm News | Michigan Farm Bureau | In-house |
48 |
Company and Association newsletters - External - Directed to dealers, distributors, sales reps, or veterinarians | CNH Parts & Service / New Holland Agriculture Dealer News | CNH Parts & Service | Equity Creative |
49 |
Company and Associations magazines - External | Country Spirit | 1st Farm Credit Services | In-house |
50 |
Company Publications - Internal | GROWMARK Spirit | GROWMARK, Inc. | In-house |
51 |
Company Publications - Annual Reports | We Are | GROWMARK, Inc. | In-house |
53 |
Internet Web Site - Directed to farmers, growers and ranchers | GROWMARK Public Website www.growmark.com | GROWMARK, Inc. | In-house |
54 |
Internet Web Site - Educational Focus | www.CheeseAndBurger.com | Wisconsin Milk Marketing Board / Wisconsin Cheese | Shine Advertising |
55 |
Blogs | http://beready.caseih.com/ | Case IH | Morgan&Myers/Designory |
56 |
Interactive Marketing Tools | Experience Digital Magazine | Beck's Hybrids | In-house |
57 |
Other Social Media | BMR Connection | Mycogen Seeds | Bader Rutter & Associates |
58 |
Specialty Advertising Campaign | Knox Fertilizer Advertising Campaign | Knox Fertilizer Company, Inc. | Broadhead |
