Region V Best of NAMA Winners
Note: All first and merit winners are eligible to advance to the national judging. You will receive an e-mail
from the national NAMA office on January 27th with instructions on how to advance your entries. Those entries that
win at the national judging will be announced at the Best of NAMA Ceremony that kicks off the 2012 Agri-Marketing Conference, April 18-20, at the Sheraton Kansas City Hotel at Crown Center (formerly the Hyatt Regency Crown Center).
Merit Winners
Categ. # |
Company |
Agency |
Entry Title |
1 |
Syngenta Crop Protection | Martin Williams | Top, Top, Top |
2 |
Valent U.S.A. Corporation | archer>malmo | INOVATE Campaign |
3 |
Novartis Animal Health US, Inc. | Charleston|Orwig, Inc. | Vira Shield DOI Campaign |
4 |
AGCO Corp. - Massey Ferguson | The Crafton Group | Massey Ferguson WR Series SP Windrower Campaign |
5 |
Southern States Cooperative | Barber Martin Agency | Southern States Brand Campaign |
9 |
Tennessee Farmers Cooperative | In-house | Herdsman: It's Your Brand |
10 |
Valley View | K&D Agri | inferno | Valley View | K&D Agri Campaign 2011 |
13 |
Valent U.S.A. Corporation | archer>malmo | INOVATE Spread Ad |
14 |
Merial Limited | Sullivan Higdon & Sink | Merial Kiplinger's Cover-Wrap Series |
16 |
DuPont Crop Protection | McCormick Company | DuPont Southeast Vegetable Power Radio |
17 |
Merial Limited | Sullivan Higdon & Sink | ZACTRAN Radio, Series |
18 |
Novartis Animal Health US, Inc. | Charleston|Orwig, Inc. | The Vira Shield Story |
19 |
Syngenta Crop Protection, LLC | Gibbs & Soell, Inc. | Grower and Retailer Product Insight Videos |
20 |
Horizon Ag | Brighton Agency | Horizon Producer Processor Meeting Video |
21 |
Chemtura AgroSolutions | Charleston|Orwig, Inc. | The Grape Line E-Newsletter |
23 |
DuPont Crop Protection | McCormick Company | DuPont Prevathan Launch Grower Direct Mail |
24 |
DuPont Crop Protection | McCormick Company | Livescribe Grower Direct Mail |
26 |
AGCO Corp. - Massey Ferguson | The Crafton Group | Massey Ferguson Crank It Up Campaign - Fireball Teaser |
27 |
Syngenta Crop Protection | Martin Williams | CruiserMaxx Rice Outdoor - Featuring Ducks |
28 |
Syngenta North America | Gibbs & Soell, Inc. | Afla-Guard Grower Brochure |
29 |
Merial Limited | Sullivan Higdon & Sink | ZACTRAN Slim Jim |
30 |
Monsanto | Brighton Agency | Acceleron Dealer Kit |
31 |
Southern States Cooperative | Barber Martin Agency | Southern States Brand Posters |
32 |
Merial Limited | Sullivan Higdon & Sink | EPRINEX Borderless |
33 |
Bayer CropScience | Rhea + Kaiser | Stratego YLD Fungicide Personalized T-Shirt (Premium) |
34 |
Valley View | K&D Agri | inferno | Valley View | K&D Agri Logo |
36 |
Merial Limited | Sullivan Higdon & Sink | ZACTRAN Launch |
38 |
Novartis Animal Health US, Inc. | Charleston|Orwig, Inc. | NCBA: Media Engagement |
41 |
Butterball, LLC | Howard, Merrell & Partners | Butterball, LLC "Celebrate Agriculture" Campaign |
42 |
Novartis Animal Health US, Inc. | Charleston|Orwig, Inc. | Mycoplasmal lameness on the rise - Article |
43 |
Bayer CropScience | Rhea + Kaiser | Driver Weeds Crash Yield Potential in Soybeans |
44 |
Butterball, LLC | Howard, Merrell & Partners | Butterball, LLC 2010 Donations Release |
45 |
Bayer CropScience | Rhea + Kaiser | GlyTol TechTour Takes Texas |
46 |
AGCO | Broadhead | AGCO Jackson Event / Governor Appearance |
50 |
AgFirst Farm Credit Bank | In-house | The AgFirst Business Model |
51 |
U.S. Wheat Associates | Charleston|Orwig, Inc. | U.S. Wheat Associates 2009/2010 Annual Report |
56 |
Novartis Animal Health US, Inc. | Charleston|Orwig, Inc. | Denagard iPad App Campaign |
57 |
Syngenta | Gibbs & Soell, Inc. | Weeding out Hunger Facebook page |
58 |
Merial Limited | Sullivan Higdon & Sink | Outbreak Alert Campaign |
60 |
Merial Limited | Sullivan Higdon & Sink | Zimecterin Gold "Greetings Human" Spreads |
First Place
Categ. # |
Category Name |
Company |
Agency |
Entry Title |
1 |
Multi-Media Campaigns-Local | Syngenta Crop Protection | Martin Williams | Fiber of Giving Campaign |
2 |
Multi-Media Campaigns-Regional | Monsanto | Brighton Agency | Deltapine 2011 Performance & Place Campaign |
3 |
Multi-Media Campaigns-National | Syngenta Crop Protection | Martin Williams | Pest Side Story |
4 |
New Product Introduction | Merial Limited | Sullivan Higdon & Sink | ZACTRAN Launch |
5 |
Advertising Campaign directed to a rural lifestyle audience | AgFirst Farm Credit Bank | In-house | Because |
6 |
Producer or Company-funded advertising directed to consumers | North Carolina Poultry Federation | Lewis Advertising Inc. | Poultry is Big in North Carolina |
7 |
Spreads, single | Monsanto | Brighton Agency | Deltapine Mid-South/Southeast Ad |
8 |
Spreads, series | Monsanto | Brighton Agency | Deltapine Mid-South/Southeast Ads |
9 |
Single Page Ads, single | AGCO Corp. - Massey Ferguson | The Crafton Group | Combine Teaser Ad |
10 |
Single Page Ads, series | Merial Limited | Sullivan Higdon & Sink | EPRINEX Single Page Ads (series) |
11 |
Less than page ads, single | Willmar Fabrication | Brighton Agency | Willmar Fabrication Ad |
13 |
Trade Ads, single or series | Valent U.S.A. Corporation | archer>malmo | INOVATE Full Page Ad |
14 |
Unique print advertising | AGCO Corp. - Massey Ferguson | The Crafton Group | Combine Top Producer 8-page Insert |
15 |
Advertorials | Monsanto | Brighton Agency | Deltapine Double Crop Advertorial |
16 |
Radio - Single | Novartis Animal Health US, Inc. | Charleston|Orwig, Inc. | Scour Bos :60 Radio Spot |
17 |
Radio - Series | Cache River Valley Seed, LLC | inferno | CRVS Dixie Wheat & Morsoy Campaign |
18 |
Television - Single or Series | Monsanto | Brighton Agency | Deltapine Texas TV |
19 |
Audio visual presentations directed to farmers, growers and ranchers | Monsanto | Brighton Agency | Deltapine NPE Summit Opening Video |
20 |
Audio visual presentations directed to dealers, distributors or sales reps | DuPont Crop Protection | McCormick Company | Count on DuPont for endless possibilities |
21 |
Advertising on the Web directed to farmers, growers and ranchers | Merial Limited | Sullivan Higdon & Sink | Outbreak-Alert.com - Geo-targeted web banners |
22 |
Digital presentations | Merial Limited | Sullivan Higdon & Sink | EQUIOXX Joint Animation Tool |
23 |
Direct Mail-directed to farmers, growers and ranchers - flat | Syngenta Crop Protection | Martin Williams | FarMore Technology Direct Mail |
24 |
Direct Mail-directed to farmers, growers and ranchers - three dimensional | Arysta LifeScience | Woodruff Sweitzer | EVITO Wheat Direct Mail |
25 |
Direct Mail-directed to dealers, distributors or sales reps - flat | North Carolina Poultry Federation | Lewis Advertising Inc. | Poultry is Big in North Carolina |
26 |
Direct Mail-directed to dealers, distributors or sales reps - three dimensional | AGCO Corp. - Massey Ferguson | The Crafton Group | Massey Ferguson Crank It Up Campaign |
27 |
Billboards or other outdoor ads | Southern States Cooperative | Barber Martin Agency | Southern States Brand Outdoor |
28 |
Customer Brochures, Catalogs-farmer directed-single | Chemtura AgroSolutions | Charleston|Orwig, Inc. | Tobacco Family Pocket Guide |
29 |
Customer Brochures, Catalogs-farmer directed-series | Merial Limited | Sullivan Higdon & Sink | Zimecterin Gold "Greetings Human" Slim Jim |
30 |
Brochures, catalogs, etc., directed to dealers, distributors, or sales reps | Valent U.S.A. Corporation | archer>malmo | INOVATE Insert |
31 |
Point-of-purchase materials | Merial Limited | Sullivan Higdon & Sink | AQHA World Show Reception Posters - ULCERGARD / EQUIOXX |
32 |
Exhibits | Syngenta | Gibbs & Soell, Inc. | Canstruction Trade Show Exhibit |
33 |
Premiums/Specialties directed to farmers, growers and ranchers | Monsanto | Brighton Agency | Deltapine Cotton USB with Lanyard |
34 |
Corporate Identity | Monsanto | Brighton Agency | Monsanto Farmers' Forecast Logo |
35 |
All elements | Rhea + Kaiser | In-house | R+K Holiday Card |
36 |
Overall PR Program - directed to farmers, growers and ranchers | Syngenta | Gibbs & Soell, Inc. | Syngenta MannaPack Potato Campaign |
38 |
Media Relations | Chemtura AgroSolutions | Charleston|Orwig, Inc. | Rancona Virtual Media Tour |
41 |
Producer or Company Funded Public Relations campaigns - to consumers | Merial Limited | Sullivan Higdon & Sink | Outbreak Alert Program |
42 |
News or Feature Article | AGCO | Broadhead | AGCO Fuel Efficiency Feature |
43 |
Persuasive Writing | Monsanto | Brighton Agency | Deltapine Dave Rhylander Big Texas Issue "More than a Slogan" commentary |
44 |
News Release | Novartis Animal Health US, Inc. | Charleston|Orwig, Inc. | Dispelling Myths About Inactivated Vaccines |
45 |
Events - Customer | Syngenta Biotechnology, Inc. | Gibbs & Soell, Inc. | Syngenta Biotechnology Expansion Announcement |
46 |
Events - Internal | Syngenta | Gibbs & Soell, Inc. | Syngenta MannaPack Potato Internal Event |
49 |
Company and Association magazines - External | Syngenta Crop Protection , LLC | Gibbs & Soell, Inc. | Thrive Magazine |
50 |
Company Publications - Internal | Butterball, LLC | Howard, Merrell & Partners | Butterball, LLC 2011 Turkey Tales Newsletter |
51 |
Company Publications - Annual Reports | Tennessee Farmers Cooperative | In-house | Fresh |
52 |
Broadcast News | Novartis Animal Health US, Inc. | Charleston|Orwig, Inc. | Fusogard Prevents Footrot |
53 |
Internet Web Site - Directed to farmers, growers and ranchers | Merial Limited | Sullivan Higdon & Sink | EPRINEX Shooter Game www.EPRINEXKILLSLT.com |
54 |
Internet Web Site - Educational Focus | Merial Limited | Sullivan Higdon & Sink | Outbreak-Alert.com |
56 |
Interactive Marketing Tools | Novartis Animal Health US, Inc. | Charleston|Orwig, Inc. | Advanced Practice iPad App Campaign |
57 |
Other Social Media | AgFirst Farm Credit Bank | In-house | Keepin' It Rural |
58 |
Specialty Advertising Campaign | Merial Limited | Sullivan Higdon & Sink | Zimecterin Gold "Greetings Human" Campaign |
60 |
Companion Animal or Turf and Ornamental Campaign | Natura Pet Products, Inc. | Brighton Agency | Innova "Rap" |
