Region VI Best of NAMA Winners
Note: All first and merit winners are eligible to advance to the national judging. You will receive an e-mail
from the national NAMA office on January 27th with instructions on how to advance your entries. Those entries that
win at the national judging will be announced at the Best of NAMA Ceremony that kicks off the 2012 Agri-Marketing Conference, April 18-20, at the Sheraton Kansas City Hotel at Crown Center (formerly the Hyatt Regency Crown Center).
Merit Winners
Categ.# |
Category Name | Company | Agency | Entry Title |
1 |
Multi-Media Campaigns-Local | Environmental Tillage Systems | Farmer Lumpe + McClelland | ETS Field Days |
3 |
Multi-Media Campaigns-National | Pfizer Animal Health | Bader Rutter & Associates | Performance Pays Spring 2011 Program |
4 |
New Product Introduction | Pfizer Animal Health | Morgan&Myers | Fostera PCV |
6 |
Producer or Company-funded advertising directed to consumers | American Dairy Association and Dairy Council | Latorra, Paul & McCann | ADA Cheese Brochure |
7 |
Spreads, single | Pfizer Animal Health | Bader Rutter & Associates | Healthy Cows Work Harder |
9 |
Single Page Ads, single | Ohio Soybean Council | Farmer Lumpe + McClelland Advertising Agency | Word campaign - Couch ad (bioproducts) |
10 |
Single Page Ads, series | Ohio Soybean Council | Farmer Lumpe + McClelland Advertising Agency | Word campaign |
15 |
Advertorials | Pfizer Animal Health | Bader Rutter & Associates | Heifer Breeding: Simple steps to accelerate performance advertorial |
20 |
Audio visual presentations directed to dealers, distributors or sales reps | Boehringer Ingelheim Vetmedica, Inc. | Blasdel Cleaver Schwalbe Communications | Boehringer Ingelheim How do you say Boehringer Ingelheim? |
21 |
Advertising on the Web directed to farmers, growers and ranchers | Brandt Consolidated, Inc. | Meister Interactive | Meister Media Worldwide | Brandt: Driving Plant Health www.meistermedia.com/online/brandt |
23 |
Direct Mail-directed to farmers, growers and ranchers - flat | Environmental Tillage Systems | Farmer Lumpe + McClelland | Prospect and Event Mailer |
24 |
Direct Mail-directed to farmers, growers and ranchers - three dimensional | Pfizer Animal Health - Beef & Dairy | Bader Rutter & Associates | Bovi-Shield GOLD Vista Defense Campaign |
28 |
Customer Brochures, Catalogs-farmer directed-single | Winfield Solutions | Farmer Lumpe + McClelland | Professional Product Introductions |
29 |
Customer Brochures, Catalogs-farmer directed-series | Environmental Tillage Systems | Farmer Lumpe + McClelland | Customer Advocacy |
31 |
Point-of-purchase materials | Pfizer Animal Health (Canada) | CHM Communications Inc. | For the life of your cattle |
32 |
Exhibits | Winfield Solutions | Farmer Lumpe + McClelland | Professional Products Introductions |
34 |
Corporate Identity | USDA FAS Japan | Farmer Lumpe + McClelland Advertising Agency | Food 2040 logo |
36 |
Overall PR Program - directed to farmers, growers and ranchers | Pfizer Animal Health | Morgan&Myers | 10 under 40 Swine Veterinarian Award Program |
38 |
Media Relations | Minnesota Soybean Research and Promotion Council | Farmer Lumpe + McClelland | International Customer Relations |
41 |
Producer or Company Funded Public Relations campaigns - to consumers | The Northeast Beef Promotion Initiative | Streetmarc Advertising, Marketing & Promotions | Stay Home. Grill Out. Summer Grilling beef retail campaign |
42 |
News or Feature Article | Pfizer Animal Health | Bader Rutter & Associates | HD 50K Angus Journal Feature |
43 |
Persuasive Writing | U.S. Department of Agriculture's Animal Plant and Health Inspection Service (APHIS) | Broadhead | Destructive Hitchhikers |
44 |
News Release | Pfizer Animal Health | Bader Rutter & Associates | Unloading Mycoplasma bovis Quick Tip |
45 |
Events - Customer | U.S. Grains Council | Farmer Lumpe + McClelland Advertising Agency | Export Exchange Promotion and Collateral |
47 |
Company and Association newsletters - External - Directed to farmers, growers and ranchers | Arm & Hammer Animal Nutrition | Charleston|Orwig, Inc. | The Peak Report: Print and Online Newsletter |
49 |
Company and Association magazines - External | U.S. Canola Association | Inkovation, Inc. | U.S. Canola Digest |
53 |
Internet Web Site - Directed to farmers, growers and ranchers | Pfizer Animal Health | Bader Rutter & Associates | www.milkqualityfocus.com |
56 |
Interactive Marketing Tools | National Cattlemen's Beef Association | In-house | Beltway Beef Podcast |
58 |
Specialty Advertising Campaign | Pfizer Animal Health (Canada) | CHM Communications Inc. | Motion Sickness |
60 |
Companion Animal or Turf and Ornamental Campaign | Pfizer Animal Health (Canada) | CHM Communications Inc. | FleaPlaces |
First Place
Categ.# |
Category Name |
Company |
Agency |
Entry Title |
1 |
Multi-Media Campaigns-Local | Pfizer Animal Health (Canada) | CHM Communications Inc. | ScourGuard 4KC |
3 |
Multi-Media Campaigns-National | Pfizer Animal Health Global Poultry | Charleston|Orwig, Inc. | Embrex Devices Campaign |
4 |
New Product Introduction | Pfizer Animal Health Global Poultry | Charleston|Orwig, Inc. | Inovocox Launch |
6 |
Producer or Company-funded advertising directed to consumers | Southeast United Dairy Association | Latorra, Paul & McCann | SUDIA Tray Liner Kit |
7 |
Spreads, single | Arm & Hammer Animal Nutrition | Charleston|Orwig, Inc. | Your Ration. Our Passion. World Dairy Expo Spread |
8 |
Spreads, series | Pfizer Animal Health (Canada) | CHM Communications Inc. | Tomorrow's calves. Today |
9 |
Single Page Ads, single | Pfizer Animal Health | Bader Rutter & Associates | HD 50K Print Ad |
10 |
Single Page Ads, series | Arm & Hammer Animal Nutrition | Charleston|Orwig, Inc. | Your Ration. Our Passion. Print Ad Series |
14 |
Unique print advertising | New Holland Agriculture | Maclay & Shoemaker Graphics Ltd. | New Holland READY TO ROLL Hay Equipment Insert |
15 |
Advertorials | Boehringer Ingelheim Vetmedica, Inc. | Blasdel Cleaver Schwalbe Communications | Boehringer Ingelheim Veterinary Client Patient Relationship |
17 |
Radio - Series | Ohio Soybean Council | Farmer Lumpe + McClelland | OSC Radio: "Harvest", "Farm Office" and "Spring" |
18 |
Television - Single or Series | Pfizer Animal Health / National Cattlemen's Beef Association | Bader Rutter & Associates | Pfizer Animal Health FFA/AABP Support Program Cattlemen to Cattlemen |
20 |
Audio visual presentations directed to dealers, distributors or sales reps | Winfield Solutions | Farmer Lumpe + McClelland | Emerald Extras Conference Opening and Closing Video |
21 |
Advertising on the Web directed to farmers, growers and ranchers | Arm & Hammer Animal Nutrition | Charleston|Orwig, Inc. | Your Ration. Our Passion. Banner Ad Series |
22 |
Digital presentations | Pfizer Animal Health | Morgan&Myers | Fostera PCV Digital Detailer |
23 |
Direct Mail-directed to farmers, growers and ranchers - flat | New Holland Agriculture | Maclay & Shoemaker Graphics Ltd. | New Holland READY TO HARVEST Multi-Panel Air-Freshener Mailer |
24 |
Direct Mail-directed to farmers, growers and ranchers - three dimensional | Pfizer Animal Health - Beef | Bader Rutter & Associates | DECTOMAX Fall RM |
25 |
Direct Mail-directed to dealers, distributors or sales reps - flat | Pfizer Animal Health - Beef | Bader Rutter & Associates | Escherichia Coli Bacterial Extract vaccine with SRP technology Packer/Processor Direct Series |
28 |
Customer Brochures, Catalogs-farmer directed-single | Pfizer Animal Health | Bader Rutter & Associates | Pfizer Animal Health Anti-infectives Portfolio Detailer |
29 |
Customer Brochures, Catalogs-farmer directed-series | Pfizer Animal Health Global Poultry | Charleston|Orwig, Inc. | Inovocox Detailer |
30 |
Brochures, catalogs, etc., directed to dealers, distributors, or sales reps | Illinois Soybean Association | Farmer Lumpe + McClelland | Illinois Soybean Association |
31 |
Point-of-purchase materials | New Holland Agriculture | Maclay & Shoemaker Graphics Ltd. | New Holland ECOBlue Pop-Up Dealer Display |
32 |
Exhibits | Bayer CropScience | Charleston|Orwig, Inc. | Growing a Healthier World Booth Graphics |
34 |
Corporate Identity | North Brook Farms | Latorra, Paul & McCann | North Brook Logo |
36 |
Overall PR Program - directed to farmers, growers and ranchers | Pfizer Animal Health | Bader Rutter & Associates | Pfizer Animal Health Drug Residue Avoidance Educational Initiative |
37 |
Overall PR Program or program element - directed to a rural lifestyle audience | Charleston|Orwig, Inc. | In-house | Reach Teach Learn Video Contest 2010 |
38 |
Media Relations | Pfizer Animal Health | Bader Rutter & Associates | Salmonella Dairy Editor Relations Campaign |
39 |
Public Affairs/Issues Management program | Minnesota Soybean Research and Promotion Council | Farmer Lumpe + McClelland | Issues for Freedom to Operate and Farmer Profitability |
40 |
Producer Funded Public Relations program - to ag audiences | Minnesota Soybean Research and Promotion Council | Farmer Lumpe + McClelland | Advanced Biofuels Communication |
41 |
Producer or Company Funded Public Relations campaigns - to consumers | Minnesota Soybean Research and Promotion Council | Farmer Lumpe + McClelland | Speak for Yourself |
42 |
News or Feature Article | Pfizer Animal Health | Bader Rutter & Associates | Conversations: Ask your veterinarian about residue avoidance |
43 |
Persuasive Writing | Minnesota Soybean Research and Promotion Council | Farmer Lumpe + McClelland | Op Ed: Tile drainage does good not harm |
44 |
News Release | Arm & Hammer Animal Nutrition | Charleston|Orwig, Inc. | Milk Component Pricing Trends Feature Release |
45 |
Events - Customer | Pfizer Animal Health | Bader Rutter & Associates | Western Dairy Management Saloon VIP Happy Hour |
46 |
Events - Internal | Pfizer Animal Health | In-house | Pfizer Animal Health Ag Day |
47 |
Company and Association newsletters - External - Directed to farmers, growers and ranchers | Pfizer Animal Health | Bader Rutter & Associates | Milk Quality Focus E-blasts |
48 |
Company and Association newsletters - External - Directed to dealers, distributors, sales reps, or veterinarians | Boehringer Ingelheim Vetmedica, Inc. | Blasdel Cleaver Schwalbe Communications | Bits of Wisdom |
49 |
Company and Association magazines - External | New Holland Agriculture | In-house | NEW HOLLAND NEWS Magazine |
51 |
Company Publications - Annual Reports | MidAtlantic Farm Credit | In-house | "Walk the Talk" 2010 Annual Report |
53 |
Internet Web Site - Directed to farmers, growers and ranchers | National Cattlemen's Beef Association | In-house | http://www.beefusa.org |
54 |
Internet Web Site - Educational Focus | Minnesota Soybean Research and Promotion Council | Farmer Lumpe + McClelland Advertising Agency | R.E.A.L. Story Internet Website http://realstory.mnsoybean.org/ |
56 |
Interactive Marketing Tools | Pfizer Animal Health | Morgan&Myers | FluSure XP On-demand Veterinarian Presentation |
57 |
Other Social Media | National Cattlemen's Beef Association | In-house | Overregulation All Across the Nation |
58 |
Specialty Advertising Campaign | Pfizer Animal Health | Martin Williams | Pfizer Animal Health Equine Immunization Support Guarantee Program |
60 |
Companion Animal or Turf and Ornamental Campaign | Pfizer Animal Health (Canada) | CHM Communications Inc. | Mighty Mites |
