Harvesting Ideas 2011  

The Connection Point

Every year at the Agri-Marketing Conference, professionals involved with selling products and services into the agricultural marketplace gather to explore the latest in techniques, trends and practices. The 2010 Conference was the highest attended in a decade!

In 2011, the conference will be held at the Hyatt Regency Crown Center in Kansas City. If your target audience includes agri-marketers, you can’t afford to miss the 2011 Connection Point.

AN EFFECTIVE, AFFORDABLE MARKETING INVESTMENT

In today’s high tech world, the Connection Point offers a unique opportunity for face-to-face contact. Something every business can use!

Research shows a single, personal sales call can cost $500 or more. In some industries—such as agri-marketing — that can go much higher, both because of technical expertise needed and because the market is so geographically dispersed. Your participation in the Connection Point will enable you to make sales calls much more economically!

And it is a sales opportunity. In a recent study, 91% of respondents ranked trade shows as an “extremely useful” source for product purchasing information and nearly half had purchased products or services at a trade show.

A broad range of organizations are represented at the Agri-Marketing Conference:

  • Field equipment, accessories
  • Fertilizer, soil nutrients
  • Crop protection products
  • Seed/traits
  • Animal health/feed
  • Farmstead/grain structures
  • Livestock/dairy equipment
  • Ag credit and insurance
  • And more!

Previous Exhibitors

Agri Marketing magazine
Agricultural Media Summit
American Business Media Agri
Council
American Farm Publications
Agri-Pulse
AGWEEK
Associated Ag Publications
Assn. of Equipment Manufacturers
Bass Pro Shops
Bowtie, Inc./Hobby Farms Magazine
Broadcast Sales
Cabela’s
Capital Press
Center for Food & Ag Business/Purdue Univ.
Cookie Lee Jewelry
CropLife Ambassador Network
DairyBusiness Comm.
Dog & Pony Productions
DTN/The Progressive Farmer
EverMark Signs
Farm Market iD
Farm Progress Companies
Farm Industry News
Farms.com/AgCareers.com
Fastline Publications
Grain News
Hellman
High Plains/Midwest Ag Journal
Intl. Agri-Center/World Ag Expo
Iron Search
J.L. Farmakis Ag Publications
J.L. Farmakis Radio Networks
Kansas City Board of Trade

LEE Agri-MEDIA
Malcolm Media Ag Publishing
Meister Media Worldwide
Metro Iowa Plus/Customized Newspaper Advertising
Midwest Direct Marketing
National 4-H Council
Natl. Assn. of Farm Broadcasting
Natl. Cattlemen's Beef Assn.
National Country Market
Penton Media
Potato Grower/Sugar Producer/Mtn. West Turf
Progressive Dairy Publishing
RFD-TV
Saepio Technologies
Select Publishing
Southeast Ag Net/Citrus Industry Magazine
SRDS
Successful Farming
Syngenta
The Consortium of Collegiate Ag Organizations
TransPerfect Translations
U.S. Farm Data
ZimmComm New Media, LLC

 

According to the Center for Exhibition Industry
Research, your pre-show promotional efforts can
increase booth traffic by 33% or more. Studies
also show that 75% of people arrive at a show
with a pre-set agenda of who they want to see.
Sign up early to extend your advance promotional
opportunities even further!

 

PUTS YOU IN FRONT OF DECISION MAKERS

Approximately 1,200 people attend the Agri-Marketing Conference each year to explore the latest ideas and insights and share what’s working for them. The Connection Point is an integral part of this event and gives you the opportunity to see—and be seen by—a high concentration of individuals who make and/or influence ag-related buying decisions.

Conference attendees include:
• Marketing executives from agribusiness companies
• Advertising agency professionals
• Public relations executives
• Media representatives
• Commodity and trade association professionals

WITH NUMEROUS OPPORTUNITIES TO SHOWCASE YOUR BRAND

A number of key conference activities are scheduled to take place in the Connection Point, ensuring conference attendees have ample opportunities to acquaint (or
re-acquaint!) themselves with your products or services.

Receptions
On Wednesday, April 13, immediately after the Best of NAMA Ceremony, the Connection Point opens with a Celebration Reception. The Thursday evening reception offers attendees the chance to meet new people and share ideas after the first full day of conference activities.

Lunch & Refreshment Breaks
On Thursday, April 14, lunch will be served in the Connection Point as well as refreshments during the afternoon break, offering additional opportunities to network.

Drawings
Prize drawings at the end of each session (four) and a grand prize drawing at the Thursday evening reception help encourage conference attendees to leave their business cards at booths in the Connection Point. A bingo activity during Thursday’s luncheon helps generate additional booth activity.

Virtual Trade Show
As an exhibitor at the Connection Point you will also be featured as an exhibitor in the Virtual Trade Show at no additional charge. Trade show attendees can determine where you will be located and find out more about your organization before the event. Simply email a brief description, company logo and a link to your website to kathic@nama.org. . .we take care of the rest!

Connection Point At A Glance

Pricing

Booth space price (10’ x 10’ space) is $475 (includes one exhibit hall only pass). Trade in your exhibit hall only pass and receive $100 off one full conference registration. Additional exhibit hall only passes are $250 with a maximum of two per booth space.

Multiple space discount:
2 spaces = 10% off of the single booth price for a total of $855
3 spaces = 15% off of the single booth price for a total of $1,210
4 spaces = 20% off of the single booth price for a total of $1,520
5 or more spaces—call for price

Exhibitor Fees Include:
• One 10’ x 10’ exhibit space
• Uniform back wall and side rails (both draped)
• One-line company identification sign

For additional information, contact:
Judy Knoll, Agri Marketing magazine
1422 Elbridge Payne Road, #250
Chesterfield, MO 63017
(636) 728-1428 ext. 2002 Fax: (636) 777-4178
JudyK@agrimarketing.com

Connection Point Hours

WEDNESDAY, APRIL 13
6:00 p.m.–7:30 p.m. - Best of NAMA Celebration/Trade Show Grand Opening

THURSDAY, APRIL 14
12:30 p.m.–2:00 p.m. - Luncheon
3:00 p.m.–4:00 p.m. - Break
5:00 p.m.–7:00 p.m. - Closing Reception/ABEF Silent Auction

Exhibit Set Up/Tear Down

TUESDAY, APRIL 12
2:00 p.m.–10:00 p.m. - Set Up

WEDNESDAY, APRIL 13
8:00 a.m.–5:00 p.m. - Set Up

THURSDAY, APRIL 14
7:00 p.m.–11:00 p.m. Tear Down
No exhibitor will have the right prior to the closing of the show to pack or remove exhibited articles.

Rules & Regulations

1. The Exhibitor Agrees:

A. All provisions of the Exhibitor Rules and Regulations as shown below will be part of this contract.
B. This contract is for: One (1) or more 10’ x 10’ exhibit space, a uniform back wall and side rails, both draped; and a one-line company identification sign.
C. Reservation of space is considered accepted only if exhibitor receives written confirmation from the Exhibit Hall Manager.

2. Exhibitor Personnel:

Each exhibitor shall receive one (1) EXHIBIT HALL ONLY pass. Additional exhibit personnel may purchase full conference registrations or EXHIBIT HALL ONLY passes prior to or at the conference. Exhibitors may also trade in the EXHIBIT HALL ONLY pass and receive $100 off one full conference registration.

(A maximum of two EXHIBIT HALL ONLY passes per booth space.) Additional EXHIBIT HALL ONLY passes are $250.00.

3. Liability:

The NATIONAL AGRI-MARKETING ASSOCIATION (NAMA), the Hyatt Regency Crown Center, Agri Marketing magazine and the decorator (George Fern) shall not be responsible for any loss, damage or injury that may occur to the exhibits, their employees or property, from any cause whatsoever, prior to, during or subsequent to the period covered by the exhibit contract. The exhibitor, on signing the contract, expressly releases NAMA, the Hyatt Regency Crown Center, Agri Marketing magazine and the decorator from and agrees to indemnify same against any and all claims for such loss, damage or injury.

4. Exhibit Hall Decor:

A. Use of tape, paste, tacks, nails or other such devices affixing displays to the walls and other permanent structures within the Exhibit Hall is forbidden.
B. All aisle or corridor space is under control of NAMA and shall not be used for lobbying, distribution of literature, signage or demonstration purposes.
C. The Silent Auction will be in the center of the Connection Point in addition to a themed area that is for use by NAMA only for additional activities. NAMA reserves the right to utilize the themed area for sponsored activities and sponsor signage. Only NAMA and/or sponsor signage will be allowed in this area. No exhibitor signage may be placed in this area.
D. Maximum height for any exhibit is 10’. Hanging displays from the ceiling of the Exhibit Hall is forbidden.
E. All materials and display fixtures must be confined to the exhibitor’s space.
F. The exhibit area is NOT carpeted in the Exhibit Hall at the Hyatt Regency Crown Center.

5. Other Conditions:

A. No space shall be sublet for any reason.
B. NAMA reserves the right to reject or prohibit any exhibitor or proposed exhibit which, in its opinion, is not suitable to, or in keeping with, the character of this conference. This
reservation concerns persons, things, conduct, printed items, souvenirs or other matter affecting the character of the exhibit hall.
C. Because NAMA retains a nonprofit status, direct solicitation in the Exhibit Hall is prohibited.
D. Exhibitors are limited to one (1) prize drawing at the closing session over the exhibit hall PA system. Exhibitors may have additional drawings from their booth.
E. Dismantling of exhibits may begin at 7:00 p.m., Thursday, April 14, 2011, and must be completed by 11:00 p.m. No exhibitor shall have the right prior to the closing of the show to pack or remove articles on exhibit. Exhibitors violating this section of the agreement may be restricted from participating as an exhibitor at future events.
F. The exhibitor agrees that NAMA shall, without incurring any liability for damage or loss, have the right to dismantle, pack and ship any property of any exhibitor who has failed to do so in the time allotted, or to order such work done at the sole expense of the exhibitor.