On-Line Survey

Please complete the 2009 Agri-Marketing Conference Survey and click the "Submit" button at the end to send your survey response to NAMA.

Special thanks to our conference sponsors, exhibitors, speakers and you for participating in the 2009 Agri-Marketing Conference!

We look forward to seeing you next year in Kansas City, April 21-23, 2010!

1. Please indicate the number of Agri-Marketing Conferences you have attended.

0 1-5 6-10 11-15 Other (Enter Number)
2. How many years have you been a NAMA member?

3. Which title best describes your position? (Please check only one.)

Entry Level Junior Management Middle Management
Senior Management CEO/Owner Retired
4. Professional Development Areas: Check the area that best describes your primary job responsibilities or experience. (Please check only one.)
Marketing Communications Public Relations
Product/Species Management Sales
5. What sector of agri-marketing are you in? (Please choose only one.)

Manufacturer/Ag Input Supplier
(If Yes, Check One Below)

Animal Health
Ag Production
Building/Construction
Co-Operative/Distributor
Consulting
Field Equipment
Genetics
Livestock Equipment
Feed
Fertilizer
Finance/Insurance
Petroleum
Processing
Seed
Other (Please Indicate):

Agency (If Yes, Check One Below)

Advertising
Direct Marketing
Market Research
Product Publicity
Public Relations
Other (Please Indicate):

Media (If Yes, Check One Below)

Broadcast
Computer/Satellite
Outdoor
Premiums/Incentives
Print
Trade Show/Special Event
Mixed
Other (Please Indicate):

Other (If Yes, Check One Below)

Association
 Government
 Personnel Search/Placement
 University/Education
Other (Please Indicate):

6. What area of agriculture are you involved in?
Crops Livestock/Poultry Dairy
Fruits/Vegetables/Nuts General Agriculture  

7. How would you rate this year's Agri-Marketing Conference in overall quality and benefit? Please rate on the basis of the 6-point scale from a "High Quality & Benefit" score of 6 to a "Low Quality & Benefit" score of 1.
8. Compared to previous NAMA Agri-Marketing Conferences you've attended, how would you rank this conference?
Best Conference Attended Better About Average
Below Average Worst Conference Attended First Conference
9. Compared to last year's Agri-Marketing Cconference, how would you rank this conference?
Much Better Better About the Same
Worse Much Worse Did not attend last year
10. How did you become aware of this year's Agri-Marketing Conference?
Direct Mailing From Colleague Agri Marketing magazine Chapter Meeting
National NAMA e-News/E-Mail NAMA Web Site  
11. Did the promotional brochure, sent prior to the conference, contain sufficient information to answer your questions about the Agri-Marketing Conference?
Yes No
Comment:
12. Did the registration confirmation letter provide enough information about your registration & the conference?
Yes No
Comment:
13. Did you find it easy and convenient to pick up your Agri-Marketing Conference registration packet?
Yes No
Comment:
14. Did you find the National NAMA staff helpful and informative at the Agri-Marketing Conference?
Yes No
Comment:
15. Please rate the following components of the conference on the basis of the 6-point scale from a "High Interest" score of 6 to a "Low Interest" score of 1. Please select "0" if you did not attend.
a. ABEF Golf Outing
b. Morning Yoga Workout
c. Best of NAMA Awards Ceremony
d. Trade Show
e. Student Marketing Presentation Competition
f. General Educational Sessions
g. Chapter Presidents' Workshop
h. Breakout Seminars & Trend Sessions
i. Board of Directors' Meeting
j. Professional Recognition (Agribus. Leader of the Year, NAMA Mktr. of the year)
k. Receptions/Hospitality Functions
16. The length of the conference was:
About Right Too Short Too Long
Suggestion:
17. The pace of the Agri-Marketing Conference (i.e. schedule of speakers, trade show, awards, etc.) was:
About Right Too Leisurely Too Hurried
Suggestion:
18. The mix of the Agri-Marketing Conference (i.e. speakers vs. trade show vs. awards, etc.) was:
About Right Too Much of
Suggestion:
19. In general, how did the overall content of the Agri-Marketing Conference relate to your professional professional development needs?
Related Strongly Mostly Related Related Somewhat
Mostly Did Not Relate Did Not Relate At All  
20. Please rate the following speakers using the following 6-point scale from a high of 6 for above expectations, to a low of 1 for below expectations. Please select "0" if you did not attend.
a. Pre-Conference Workshop: Kevin Ochsner - Charting Your Course in Uncharted Waters: Strategic Decision-Making in Uncertain Times
b. Opening General Session: Scott McKain - The Collapse of Distinction
c. Second General Session: Andy Cohen - Innovation in Marketing: Challenge Assumptions
d. Senior Management Workshop: Scott McKain - What Customers Really Want
e. Closing General Session: David Okerlund - Managing the Margins of Greatness
21. Please rate the following Breakout Sessions on the 6-point scale used above. Please select "0" if you did not attend.
a. Building Trust - Making the Audience Part of Your Act - Andy Cohen
b. Sustainability: Can Agriculture Deliver? - Sarah Stokes Alexander, Janet Reed, Doyle Karr
c. Tapping the Power of Innovation to Create Sizzling Solutions - Kathie Thomas, Barry Nelson, Aidan Connelly, Margaret Oldham
d. What's Hot in Media Research - Mike Parry
e. Power Up Your Career - Phil Johnson, Sharon Thomas, Erika Brandt
f. Thriving During Times of Uncertainty, Volatility and Change - Kevin Ochsner, Thomas Larson, Julian Garcia

g. New Faces, New Decision Makers, New Marketing Ideas: Marketing To Multicultural Customers - Sal Gomez, Darren Johnson, Brian Rund

h. Creating Brands People Love - Donna Heckler
i. The Large Grower's Perspective - Corrinne Alexander
j. Performing Under Pressure - David Okerlund
k. Social Media DOES Fit in Your Marketing Strategy: Moving Beyond this Decision - Dave Coustan, Kyle Flaherty, David Brazeal, Chuck Zimmerman
l. Moving from Win-Win to Win-Win-Win with Cause Marketing - Steve Drake

22. What professional development topics would you like to see addressed at future Agri-Marketing Conferences?

23. Please rate Atlanta as an Agri-Marketing Conference location (i.e. plenty of outside activities, restaurants, etc.) on the 6-point scale from a high of 6 for "Excellent" to a low of 1 for "Poor."

Atlanta
a. Plenty of activities close to the hotel (i.e. museums, shopping, restuarants, etc.)
b. Safety (did you feel safe walking around the downtown area)
c. City's overall accessibility
24. Please rate the facility components of the Atlanta Marriott Marquis on the 6-point scale from a high of 6 for "Excellent" to a low of 1 for "Poor."
Atlanta Marriott Marquis
a. Hotel Staff
b. Hotel Accessibility
c. Hotel Cleanliness & Efficiency
d. Price of Facilities
e. Food Service (Quality & Efficiency)
25. What was your primary reason for attending the Agri-Marketing Conference? Use the following 6-point scale, from a high of 6, to a low of 1.
a. Networking/Contacts
b. Business/Sales Contacts
c. Professional Recognition
d. Professional Education
e. Industry News
f. Other
26. Did the program content accomplish your attendance objective?
Yes No
Comment:
27. Would you recommend the Agri-Marketing Conference to:
Your Supervisor: Yes No Your Peers: Yes No Your Employees: Yes No

28. What agri-marketing issue do you project to be your biggest professional challenge in the coming year?

29. If you could make one change to the Agri-Marketing Conference, what would it be?

30. Would you be interested in getting involved in local chapter or national leadership? If yes, please include your name at the bottom of the survey so that we may contact you.

Yes No

31. Other comments or optional testimonial to be used to promote future conferences:

Please check here if testimonial. If testimonial, please include your first and last name:

32. The following information is optional, however, if you would like to be contacted regarding serving in local chapter or national leadership, please fill in the information below:
Name:
Title:
Company:
Address:
City: State: Zip:
E-mail: