AgriMarketing Agricultural Speakers Network

Professional Development Awards of Excellence

2013 Recipients

Gary SakinMarketing Communications – Gary Sakin, Monsanto
Gary joined Monsanto in November of 2006, and has made impactful changes to how Monsanto approaches branding, measures marcom impact, and engages with its audiences. Currently, Gary is a key member of Monsanto’s U.S. Marketing Leadership Team, serving as its Advertising Lead, and is involved in providing strategic recommendations and counsel that includes Monsanto’s seed, biotechnology, prescriptive agriculture and chemistry brands. He manages multi-agency relationships, oversees tradeshow contracts and participation, identifies and monitors industry trends and their impact on Monsanto marketing objectives, drives overall brand planning, and helps guide Monsanto’s significant overall advertising presence.

In the last 2 years, Gary has led efforts to create a digital vision for Monsanto that includes efforts ranging from external and internal communications to online measurement of both digital and traditional media and customer reach. He also has provided support for efforts as diverse as the 100th anniversary of the DEKALB brand to the successful launches of new products and technologies.

Gary serves on the Advisory Board for the Marketing Supply Chain Institute, a dedicated knowledge center focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier management.

NAMA has tremendously benefitted from Gary’s energy and imagination, both personally and professionally. He has served as a Best of NAMA judge at both the regional and national levels for multiple years, and encouraged both Monsanto and agency personnel to volunteer as regional judges. He is chair of the 2014 Agri-Marketing Conference Committee, leading the committee as it identifies topics and speakers in support of the professional development of conference attendees. Gary also helped shape sessions as vice chair in 2013 and served as a session moderator in 2012 and 2013.

Linda RomanderPublic Relations – Linda Romander, broadhead.
A senior public relations manager at leading agribusiness marketing agency broadhead., Linda has achieved a great deal since her arrival in 2005. Since day one, she has fast become the go to resource for clients seeking sound PR strategy and vision, as well as a mentor for our firm’s younger staff and teams.

At broadhead., Linda is a long-time and deeply trusted counselor for the Almond Board of California (ABC). Since 2009, Linda has spearheaded content development for ABC, deploying more than 300 pages across ABC’s grower and handler websites (www.almondboard.com/growers, www.almondboard.com/handlers). Linda is now working on re-branding ABC’s California Almond Sustainability Program, including an outbound initiative to inform almond growers of the program and its value for them.

Linda is overseeing the creation of several industry pieces for the California Avocado Commission (CAC). The CAC came to broadhead. after witnessing the food safety communications program for ABC. Projects assigned include assisting in the development of the CAC’s sustainability program and Good Agricultural Practices/Good Harvesting Practices program, which serve as resources for California avocado growers to help them make their operations as efficient as possible.

Linda first joined the National Agri-Marketing Association in the early 1970s. In addition to helping develop regional and national Best of NAMA winning work, she has held a variety of leadership roles, including serving as president of the Western Pacific Chapter. Linda is currently a regional director for Region I. In the more than 40 years she has been involved with NAMA, she has participated in NAMA programs and has consistently provided leadership at the local and regional levels. Linda has always been an outstanding voice for the agriculture industry and has led by example for countless fellow NAMA members.

Zach HetterickProduct/Species Management – Zach Hetterick, Case IH
Zach has distinguished himself in the past two years, leading the charge at Case IH for the Livestock/Hay/Forage business as Livestock Marketing Manager. While in this role, he has successfully spearheaded several new product launches, including the Case IH LB4 large square baler, and current launches for the WD3 series windrower, DC3 series disc mower conditioner, and RB565 round baler. In addition, he’s overseen Farmall marketing managers in successfully launching the Case IH Farmall B CVT, C, and U tractors. These may seem just like ordinary product launches, but for livestock producers, this equipment will meet their unique needs for versatile, rugged equipment, and Zach keenly understands and communicates to others the impact this equipment can have to a livestock producer’s operation.

In addition to successful product launches, Zach has confidently weathered internal Case IH business model changes directly affecting the livestock/hay/forage area. The livestock/hay/forage division has recently added eight new livestock/hay/forage specialists out in the field to assist Case IH dealers and customers, and Zach has played an integral role in this effort.

Zach has been invaluable to the growth of the mutually beneficial working relationship between Case IH and Farm Bureau, both on state and national levels. He has overseen the expansion of the Farm Bureau discount program, allowing farmers in many states to receive $300 to $500 off when purchasing qualifying Case IH equipment from participating dealerships, including tractors, hay tools and utility vehicles that can boost their productivity and add value to their operations.

Zach has stepped up his NAMA involvement in the past year, attending various events to improve his professional expertise and build his professional network. In addition, he has served as an excellent Case IH representative and has helped build and maintain positive business relationships through his NAMA participation. In April, he joined the Badger NAMA Board of Directors, and is already contributing value to the group by offering new, refreshing ideas, agricultural business perspective, and enthusiasm. He also serves as a Best of NAMA co-chair for the Badger chapter and is assisting with planning for special events and professional development opportunities for his fellow marketing colleagues.

Jay CarlsonSales – Jay Carlson, Penton Media - BEEF Magazine
As regional sales manager for BEEF magazine and its digital communications properties, Jay is arguably the nation’s top marketer on a volume basis of print and online livestock advertising. He has been a key innovator in U.S. livestock publishing, developing a number of key instruments and programs that continue to meet the needs of both U.S. livestock producers and U.S. product marketers.

Among these is his role in the creation of BEEF Cow-Calf Weekly, the most successful weekly newsletter in livestock publishing; American Cowman, a digital newsletter and website for small-scale U.S. beef producers; BEEF Daily electronic newsletter; and BEEF Vet, a spring 2012 startup print publication for U.S. beef cattle veterinarians that began running quarterly in 2013.

Jay Carlson has long been a top promoter of livestock publishing in North America. He was awarded the Ed Bible Distinguished Service Award in 2006 for his record fundraising efforts on behalf of the Livestock Publications Council (LPC) Gala.

Jay has been a member of the MoKan chapter since 1987. His NAMA duties and recognitions include: Chapter, Agri-Marketer of the Year chair; Chapter, Careers chair; National Agri-Marketing Conference Trade Show Committee member; Chapter, Recognition chair; Chapter, Special Projects chair; Chapter, 2nd/3rd Vice President; Chapter, Membership chair; National Membership Committee member, vice chair and chair; and Chapter, President. Under his leadership, the chapter earned the Gold Outstanding Chapter award.

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