Three Generations at Work -
What Makes Gen Y's Different Than The Rest?
Thursday, October 23, 2003

Today's workplace includes three Generational Types: Baby Boomers, Generation X's and the newest generation that is normally referred to as Generation Y. The Generation Y's are the first generation to not know what the workplace was like prior to E-mail and the Internet. Now, members of all three generations find themselves interacting day-to-day as co-workers, team members and supervisors.

The newest generation to enter the workforce represents 79 million people and is the largest generation since the Baby Boomer generation. It is the most diverse and technically savvy generation in American history.

Beyond demographics, this young generation may be the most unique generation introduced into the workforce based on its psycho-graphic and motivational characteristics. Mark Vogel, Executive Vice President of Osborn & Barr Communications and Director of their Avant Marketing Group, looks at the key differentiating characteristics of this powerful generation. Regardless if you are a Boomer, X'er or Y'er, the dramatic contrasts of each generation tells something of ourselves as well as how we must change our behavior to get along with the other generations in the workplace. In addition, Vogel summarizes the purchasing and consumption habits of the young generation and how they are affecting marketing today and into the future as this generation increases its purchasing power.

The meeting will be Thursday, October 23 at Okoboji Grill in Johnston, IA. Registration will begin at 4:30 p.m. with cocktails and appetizers. The program will begin at 5:15 p.m. The meeting will be $20 for NAMA members and $25 for non-members. Mark Thursday, October 23 on your calendar! Please RSVP on the NAMA reservation line (877) 728-4663 by Tuesday, October 21. Contact Doug Reynolds at 515-247-0001 with any questions.

Okoboji Grill is located just north of Interstate 80/35 off the 86th Street Exit. Address is 8481 Birchwood Court.