David Thompson, National Sales and Marketing Director at Stine Seed Company, was the speaker at Iowa NAMA’s November 19 meeting.  David shared some general thoughts on marketing and finding a way to differentiate your company and/or product with the 41 members who attended.  A few key take-aways from his presentation included the following:

- Know strengths, acknowledge weaknesses
- Make the medium fit the message
- Use integrated marketing tactics with consistent messaging

While these things may seem simple in nature, they often get overlooked in the heat of a product launch or new campaign planning.  A great quote from David, “Find a way to spend quality time with customers in a way your competition can’t or won’t do.”

Patent attorney, author, and nationally recognized speaker on internet legal issues, Brett Trout led Iowa members through a crash course in the legalities of social media during a meeting of the Iowa Chapter on Friday, September 24.

Trout, author of CyberLaw: A Legal Arsenal for Online Business, provided insight on best practices and watchouts for online posts, tweets and blogs. To learn more about Trout, visit www.BrettTrout.com or read his blog at www.BlawgIT.com.