Southwest NAMA
Tuesday, November 6, 2007

3:30 p.m.

Marketing to the Rural Lifestyle Segment

We look forward to kicking off our NAMA year with an interesting and informative meeting about Marketing to the Rural Lifestyle Segment on Tuesday, Nov. 6 at 3:30 p.m.

The American Paint Horse Association, located at 2800 Meacham Boulevard in Fort Worth, will be hosting our meeting, and communications director Jerry Circelli will provide an overview on APHA and their experience marketing to the rural lifestyler. We're also excited to have Bruce Thomas coming to town to reveal recent research into this segment. Bruce, an independent consultant and formerly with The Progressive Farmer, has done substantial work in this area, including responsibilities for the magazine's targeting of this audience.

Following presentations by Bruce and Jerry, we'll enjoy a brief tour of the association headquarters to see the many beautiful paintings and sculptures throughout the facilities. We'll conclude with cocktails and dinner at 6:00 p.m. We hope you'll plan on joining us for this exciting meeting and be sure to bring along a friend.

What: Marketing to the Rural Lifestyle Segment
When: Tuesday Nov. 6 at 3:30 p.m.
Where: American Paint Horse Association, 2800 Meacham Boulevard, Fort Worth, TX
Cost: $20 (includes dinner)
RSVP: By Friday, Nov 2 to colleen.parr@fleishman.com

Additionally, we have several officer positions we're seeking to fill in the year ahead, including Vice President, Secretary, Membership Chair and Program Chair. Please contact me if you're interested in filling any of these roles, or if you have questions about what they entail. Finally, we look forward to any input you might have about future meeting topics or locations.

Colleen R. Parr
Southwest NAMA President
Fleishman Hillard
1999 Bryan Street, Suite 3400
Dallas, TX 75201
(214) 665-1334
(214) 953-3944 fax
colleen.parr@fleishman.com