Publicity

Leading the Way Guide Contents

Other Chapter Positions

The publicity chair is responsible for all external publicity, promotions, public relations and communications for the chapter.

Responsibilities for Chapter Publicity Chairs

• At the beginning of the year, send out a press release of the new chapter officers with a photo of the chapter president. A template is available on the Leading The Way companion CD.

• Develop an external press release list that can be used to publicize newsworthy NAMA events and accomplishments to the media. Include business meeting calendars available in many local newspapers.

• Obtain background information and photos of scheduled speakers from the chapter professional development chair.

• Coordinate with the professional development chair to publicize the meetings in the local media.

• Send information to Debbie Brummel in the NAMA office at debbieb@nama.org to ensure your meetings are listed on the NAMA website in addition to the National NAMA e-News. Access a template located in “Leader Resources” under “Leaders” to easily compile the information.

• Send news releases and speaker photos to the media in the area where the meeting will take place.

• Invite editors/broadcasters with area media to cover the meeting.

• Develop releases on members who deserve special recognition due to retirement, special achievements, promotions, etc. Send postcards to those recipients using the postcards available in “Leader Resources” under “Leaders.”

• Work with the Best of NAMA and awards and special events chairs to publicize special events such as award winners for Best of NAMA, chapter awards, Ag Day activities, etc.

• Maintain a clip file of all articles and announcements. Access a template located in “Leader Resources” under “Leaders.” Send a copy to the NAMA office to post past meetings on their site. Be sure to include pictures!