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Second General Session
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2001 AMC Home

Thursday, April 12 (9:00 - 10:30 a.m.)
e-Business Impact on Global Agriculture - Reaching New Heights
Matthew Sanders, Forrester Research
The rapid evolution of the Internet has resulted in a revolution in communications and business. In just a few years, this new medium has matured from merely providing electronic information to an interactive marketplace. The failure of Web start-up companies over the past year, however, suggests that finding success with e-business is much more complicated than selling products through a Web site. What are the characteristics of the winners and the mistakes of the failures?

Studies conducted by Forrester Research suggest that the food and agriculture industry is one of the leading industries best suited for e-commerce. Yet agriculture is characterized by an extensive, traditional distribution system. What future does this new business media promise for agriculture?

Matthew Sanders, analyst with Forrester Research, will explore the findings of Forrester's research into the development and future of e-commerce in the U.S. as well as around the world. He will take a look at a variety of industries, including the food and agriculture industry, and identify key trends, forces, and outlooks. He'll look at the differences between Business-to-Business (B2B) and Business-to-Consumer (B2C) e-market models, and outline the potential for B2B in agriculture. Sanders will also identify the five key interrelated services that are necessary for success in e-business and the types of e-marketplaces that will survive the next decade. This unique presentation will take a big picture look at this rapidly evolving business environment while providing practical information to help guide your e-business strategy.

Forrester Research is a leading independent research firm that analyzes the future of technology change and its impact on businesses, consumers and society. With offices in the U.S., the Netherlands, London and Germany, Forrester Research has helped its clients stay abreast of a wide range of technological developments, including the Internet's evolution.

Sanders focuses within Forrester Research on the strategy and development of online business-to-business trade. His most resent research examined the structure and evolution of e-Marketplace partnerships. Sanders also follows the developments of global e-Commerce, international trade, and online trade in the agriculture and paper industries.