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Second General Session


First Speaker
Second Speaker
Opening General Session

Closing General Session
2001 AMC Home



Friday, April 13 (8:00 - 10:00 a.m.)
First Speaker
Sponsored by
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The Secrets of Power Persuasion
Roger Dawson, The Power Negotiating Institute

In your quest toward new heights, one of the main obstacles you may encounter is people. People who don’t see things the way you do. People who are rooted in tradition. People who aren’t willing to change. People who oppose your ideas. In this session, you will learn the Secrets of Power Persuasion by the industry’s leading negotiation expert, Roger Dawson.

In this empowering presentation, Dawson shows you the strategies and tactics that will enable you to persuade people in virtually any situation. You’ll discover why credibility and above all consistency are the cornerstones of getting what you want. You’ll learn verbal persuasion techniques that defuse resistance and demonstrate the validity of your thinking. You’ll explore ways to develop personal charisma that will naturally cause people to like you, respect you, and gladly agree with you.

Roger Dawson - Photo.jpg (54125 bytes)Roger Dawson is the author of, among other bestsellers, Secrets of Power Persuasion and You Can Get Anything You Want – Secrets of Power Negotiating. His audio cassette on Power Negotiating is the largest selling business audio cassette program ever published. As the president of the Power Negotiating Institute, Dawson has lectured on the topics of negotiation, persuasion and decision making to leading companies including: Xerox, IBM, Nestle Foods, Dunn & Bradstreet, Merrill Lynch, Century 21, AT&T, Metropolitan Life, and Unysis. Dawson was formerly president of one of California’s largest real estate companies. Born in England, Dawson came to America in 1962.


Friday, April 13 (8:00 - 10:00 a.m.)
Second Speaker

Sponsored by
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Myths of Rich & Poor
W. Michael Cox, Ph.D., Federal Reserve Bank of Dallas

Historians tell us that history repeats itself. Are the societal and economic changes we’re seeing from technological advancements a repeat of history? If so, can we predict what new developments are in store into the future? According to Dr. Michael Cox…Yes!

Dr. Cox will show how America is going through a period of rapid technological progress that will make the world tomorrow as different from the world today, as the world after electricity was different from the period before it. The birth of the microprocessor in 1971 has spawned numerous "technology spillovers" to other industries – making whole new industries possible and existing ones more productive – just as electricity did at the turn of the last century.

Dr. Cox predicts that today’s economic revolution will be long lasting, with fast growth rates of productivity and GDP, lower inflation, tight labor markets, and unprecedented gains in living standards. But as always in times of rapid progress, there will be a lot of economic "churn" where many existing industries and jobs will go by the wayside while other new ones emerge. Our times offer tremendous opportunity, but also unprecedented risk. Gaining an understanding of the period of time we’re in, and how the economy is likely to unfold in coming years is both your best defense and offense in formulating sound business plans.

Coxbw.jpg (96684 bytes)W. Michael Cox is senior vice president and chief economist at the Federal Reserve Bank of Dallas. He advises the Bank president on monetary policy and economic issues, and heads the free enterprise research group. He is the author of numerous bank publications and is widely reported in publications such as the Wall Street Journal, New York Times, USA Today, Los Angeles Times, Forbes, Fortune and Business Week. He is a columnist for Investor’s Business Daily and the Internet-based think tank, IntellectualCapital.com. He is the author of the book Myths of Rich and Poor, which earned him a Pulitzer Prize nomination.

Dr. Cox also serves as the president of the Association of Private Enterprise Education. This organization actively promotes market solutions to economic problems. He collaborates with other proponents of free enterprise through his positions as CATO Institute adjunct scholar and National Center for Policy Analysis senior fellow.