2001 Agri-Marketing Conference
On-Line Survey
Please complete this survey form and click the "Submit" button at the end to send your response to NAMA.
1. Please indicate the number of Agri-Marketing Conferences you have attended.
0
1-5
6-10
11-15
Other (Enter Number)
2. How many years have you been a NAMA/ARC member?
3. Which title best describes your position? (Please check only one)
Entry Level
Junior Management
Middle Management
Senior Managemen
t
CEO/Owner
Retired
4. Which one of the following best describes your day-to-day functions in your present position?
(Please check only one)
Account Services
Advertising/Marketing Comm.
Broadcasting
Commodity Promotion
Consulting
Govt. Affairs/Issues Management
Information Systems
Journalism
Management
PR/Product Publicity
Product/Species Management
Recruitment/Personnel
Research
Strategic Planning
Sales/Distribution
Training/Education
Web Master
Other
5. What segment of agri-marketing are you in?
Advertising Agency
Ag Policy
Ag Production
Animal Health
Association
Broadcast
Building/Construction
Commodity Promotion
Computer/Satellite
Consulting
Co-Op
Crop Protection
Direct Marketing
Feed
Fertilizer
Field Equipment
Finance/Insurance
Full Service Agency
Genetics
Government
Livestock Equipment
Market Research
Mixed Media
Outdoor
Personnel/Placement
Petroleum
Premiums/Incentives
Print
Processing
Product Publicity
Public Relations
Seed
Trade Show/Special Events
Training & Development
University/Education
Other
6. What area of agriculture are you involved in?
Crops
Livestock/Poultry
Dairy
Fruits/Vegetables/Nuts
General Agriculture
7. Compared to previous NAMA conferences you've attended, how would you rank this conference?
Best Conference Attended
Better
About Average
Below Average
Worst Conference Attended
First Conference
8. Compared to last year's conference, how would you rank this conference?
Much Better
About the Same
Better
Worse
Much Worse
Did not attend last year
9. How did you become aware of this year's conference?
Direct Mailing
From Colleague
AgriMarketing
magazine
Chapter Meeting
NAMA's Web Site
ARCLight
On-Line
E-Mail
10. Did the promotional brochure contain sufficient information to answer your questions about the conference?
Yes
No
Comment:
11. Did the registration confirmation letter provide enough information about your registration & the conference?
Yes
No
Comment:
12. Did you find it easy and convenient to pick up your registration packet at the conference?
Yes
No
Comment:
13. Did you find the NAMA staff helpful and informative?
Yes
No
Comment:
14. Please rate the following components of the conference on the basis of the 6-point scale from a "High Interest" score of 6 to a "Low Interest" score of 1. Please select "0" if you did not attend.
a. Best of NAMA/Golden ARC Awards Ceremony
(Rating)
6
5
4
3
2
1
0
b. Trade Show
(Rating)
6
5
4
3
2
1
0
c. Student Marketing Presentation Competition
(Rating)
6
5
4
3
2
1
0
d. General Educational Sessions
(Rating)
6
5
4
3
2
1
0
e. Chapter President's Workshop
(Rating)
6
5
4
3
2
1
0
f. Prof. Development Keynote Track Sessions
(Rating)
6
5
4
3
2
1
0
g. Professional Development Breakout Seminars
(Rating)
6
5
4
3
2
1
0
h. Board of Director's Meeting
(Rating)
6
5
4
3
2
1
0
i. Professional Recognition (Agribus. Leader of the Year, NAMA Mktr. of the year
(Rating)
6
5
4
3
2
1
0
j. Receptions/Hospitality Functions
(Rating)
6
5
4
3
2
1
0
15. The length of the conference was:
About Right
Too Short
Too Long
Suggestion:
16. The pace of the conference (i.e. schedule of speakers, trade show, awards, etc.) was:
About Right
Too Leisurely
Too Hurried
Suggestion:
17. The mix of the conference (i.e. speakers vs. trade show vs. awards, etc.) was:
About Right
Too Much of
Suggestion:
18. In general, how did the overall content of the conference relate to your professional interest?
Related Strongly
Mostly Related
Related Somewhat
Mostly Did Not Relate
Did Not Relate At All
19. Please rate the following speakers using the following 6-point scale from a high of 6 for above expectations, to a low of 1 for below expectations. Please select "0" if you did not attend.
a. Opening General Session - Matthew Sanders
(Rating)
6
5
4
3
2
1
0
b. Second General Session - First Speaker - Roger Dawson
(Rating)
6
5
4
3
2
1
0
c. Second General Session - Second Speaker - W. Michael Cox
(Rating)
6
5
4
3
2
1
0
d. Marketing Communications Keynote Session - Charlie Beck
(Rating)
6
5
4
3
2
1
0
e. Product/Species Management Keynote Session - Renée Love
(Rating)
6
5
4
3
2
1
0
f. Public Relations Keynote Session - Steve Schuster
(Rating)
6
5
4
3
2
1
0
g. Sales Keynote Session - Bill Gass
(Rating)
6
5
4
3
2
1
0
h. Closing General Session - Dr. Jeff Salz
(Rating)
6
5
4
3
2
1
0
20. Please rate the following Professional Development Breakout Seminars on the 6-point scale used above. Please select "0" if you did not attend.
a. A Wireless World & Agribusiness - Paul Iagnocco & Jon Suarez-Davis
(MC)
(Rating)
6
5
4
3
2
1
0
b. Web Based Marketing Initiative - Fires of Hope Story - Timothy Bowser
(MC)
(Rating)
6
5
4
3
2
1
0
c. Agribusiness Internet Advertising Standards - Progress & Plans - Irene Hindman & Miller Hogan
(MC)
(Rating)
6
5
4
3
2
1
0
d. Challenges of Alliances & Mergers - After the Ink is Dry - Dr. Monty Miller
(PR)
(Rating)
6
5
4
3
2
1
0
e. New Technology Tools For PR Practitioners - Michael Friedman
(PR)
(Rating)
6
5
4
3
2
1
0
f. Strategies for a Changing Marketplace - Ag Editors Panel
(PR)
(Rating)
6
5
4
3
2
1
0
g. Test Drive Your New Product - Simulated Test Marketing - Dr. Marianne McGarry Wolf
(PM)
(Rating)
6
5
4
3
2
1
0
h. Challenges & Opportunities for Brand Building - Buddy Ketchner & John Lundeen
(PM)
(Rating)
6
5
4
3
2
1
0
i. Strategies For Managing Product Families vs. Single Products - John Landon
(PM)
(Rating)
6
5
4
3
2
1
0
j. Making the Sale - Julie Dunn
(S)
(Rating)
6
5
4
3
2
1
0
k. Turning Trade Barriers Into Bridges: The China Opportunity - Tim Larsen
(S)
(Rating)
6
5
4
3
2
1
0
l. The e-Learning Revolution - Kevin Born & Tom Gray
(S)
(Rating)
6
5
4
3
2
1
0
21. What professional development topics would you like to see addressed at future conferences?
22. Please rate the facility components on the 6-point scale from a high of 6 for "Excellent" to a low of 1 for "Poor."
My room was at
a. Hotel Staff
(Rating)
6
5
4
3
2
1
b. Hotel Accessibility
(Rating)
6
5
4
3
2
1
c. Hotel Cleanliness & Efficiency
(Rating)
6
5
4
3
2
1
d. Price of Facilities
(Rating)
6
5
4
3
2
1
e. Food Service (Quality & Efficiency)
(Rating)
6
5
4
3
2
1
f. City's Accessibility
(Rating)
6
5
4
3
2
1
23. Was this year's program worth your investment of time and money?
Yes
No
Comment:
24. Did the program content accomplish your perceived objective?
Yes
No
Comment:
25. Would you recommend this conference to:
Your Supervisor:
Yes
No
Your Peers:
Yes
No
Your Employees:
Yes
No
26. What agri-marketing issue do you project to be your biggest professional challenge in the coming year?
27. Other comments or optional testimonial to be used to promote future conferences:
28. The following information is optional:
Name:
Title:
Company:
Address:
City:
State:
Zip:
E-mail
:
