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PLEASE NOTE: YOU CAN VIEW BOTH PRESENTATIONS WITH THE WINDOWS MEDIA PLAYER.
The purpose of social media implies that individuals and organizations interact in online environments. However, many organizations use social media to broadcast their messages and have not used social media tools to listen or interact. Because there is so much "noise" online, clients or potential clients ignore organizations' bull-horn messages.
Anne Mims Adrian, Associate Director, Information Technology for the Alabama Cooperative Extension System & College of Agriculture, Auburn University, will discuss how to build relationships in online communities by engaging others and will compare online presence and engagement to traditional online publishing. She will also describe how expectations of online activities have changed in the last few years and will share a few suggestions of appropriate ways to interact online.
Are you planning to implement or revitalize your trade show marketing effort? Many factors, from design to logistics, contribute to making a powerful impact at the show and result in exhibiting success. Cyndi Treadway, with Exhibit Resources, will suggest some strategies to meet the challenges of today’s agri-business event marketing program on the next NAMA Webinar, Thursday, June 24 at 1:00 p.m. (CST).
Presentation Highlights:
Planning Budgets
Concurrent Show Logistics
Designing the Right Exhibit
Rental Property Integration
Pre-Show Promotion
Booth Staffing
About the Presenter: Cyndi Treadway, Exhibit Resources, Inc.
Cyndi’s experience includes more than 15 years with Exhibit Resources as Senior Account Manager and currently as director of Client Services in addition. Cyndi and her dedicated team manage over 100 trade shows and events.
Facebook, Twitter and YouTube… Oh My! - How to Use Them Effectively and Measure EngagementThe online environment is constantly evolving – from its origins as simple and relatively static websites to the current interactive forums and dynamic sites that strive to meet user expectations for instant and 24/7 access to information and two-way conversations. Today, more than ever before, brands and organizations are being held to a higher standard for authentic and honest communication to the immediate questions that are on users’ minds.
The platforms in which users receive that communication are changing as well. Social media platforms – including Facebook, Twitter and YouTube – are now considered mainstream, mass market communications tools. As such, social media is playing an increasingly critical role in the everyday lives of users and how they receive and share information.
Using these social media tools can help extend your message out to key audiences, if executed effectively and integrated with existing campaigns or programs. We’ll look at how to use these tools successfully and ways to measure your engagement with users.
Meredith Stevens, Digital Marketing Manager at National Cattlemen’s Beef Association will be presenting this webinar on social media.
Navigating the Dangerous Waters of the InternetSocial media is taking the internet by storm, but within that storm are dangers lying in wait for you and your company. Simply being aware of what some of those dangers are is the easiest way to prevent you or your company from facing legal ramifications. Join us and learn how to protect yourself and your employees from online dangers.
Join us for the next NAMA Webinar, Thursday, December 9 at 1:00 p.m. (Central Time) and learn how to protect yourself from online dangers.
Brett Trout is an intellectual property attorney and founder of the Des Moines law firm of Brett J. Trout, P.C. Brett is the former President of the Iowa Intellectual Property Association and former Chair of the Iowa State Bar Association Technology Committee. He is author of one of Iowa’s oldest blogs and the books:
Cost for this webinar is $50.
Quick Response Codes – The Next Big Thing in Agricultural Marketing?Chances are if you’ve picked up a magazine, browsed a supermarket aisle or checked out billboards, you may have noticed an unusual, square black/white graphic in the corner of an increasing number of advertisements and labels.
Quick response (QR) codes are two dimensional bar codes intended to be read by camera-equipped mobile phones or smartphones – and they’re beginning to get a foothold in the many marketing campaigns across the globe. Information encoded in the code can direct the viewer to additional product advertising, coupons, sweepstakes, online sales, subscription services, traffic driving incentives, contact information, etc. all with a simple swipe of their phone. Additionally, some print media are using QR codes to direct readers to online videos, product information or other value-added content to help support their stories.
Ken has spent the last ten years in the trenches of interactive and digital marketing. His background includes digital strategy formulation and deployment, along with key tactical elements.
He will discuss QR codes, how they work and creative ways they’ve already been used in marketing and media. Additionally, he’ll discuss the possibilities of QR codes as a viable option for agricultural companies and publications.
Building Your Brand: Creating Lasting Emotional Bonds With Your ConsumersJoin Bill Shelton, of Left Field Creative, as he shares a highly successful approach to creating a comprehensive brand identity, position, and personality for your product or brand. This step-by-step process will give you the tools to start re-branding and re-positioning the moment the session ends. This highly popular approach recently helped St. Louis-based charity, Our Little Haven, develop a brand position that scored an astounding 99% approval rating with both existing and potential donors -- with one supporter commenting, “If you had explained what the organization does in these terms in the past, I would have started giving you money a long time ago.”
Thursday, September 22, 2011
Making Social Media Simple
Join Randa Zalman, Online Strategist and Sr. Account Supervisor at Redstone Advertising, as she presents the next in a series of NAMA webinars.
Companies are increasingly using the power of social media to connect with current members and to build membership and brands. Others hold back, concerned about the difficulty in controlling messages and potential damage to their brand. In this webinar, Randa will outline the myths, trends, strategic paradigms and possible problem scenarios that can happen online so you can simplify your approach.
How Multi-Generational Farming Operations Make Major Purchase DecisionsWhy are multi-generational farms so brand loyal?
Heather Covrig and Mark Smither will share the insights learned from the 14 multi-generational farm families that Paulsen Marketing interviewed throughout the Midwest to find out how older and younger producers make important purchase decisions. The responses give great insight to what goes on around the kitchen table when “experience” meets “enthusiasm.”
