Inbound Marketing Webinar
“Are you marketing online? Most, if not all of you, probably answered yes to this question. Have you heard of the concept of inbound marketing? If your answer is yes, are you using it in your business or wondering how to use it in your business? “
During this webinar, Scott Meyer, from 9 Clouds, and Jill Fratianne, from HubSpot, will talk about what inbound marketing is and why it has huge potential for agriculture. They will talk about how it helps you improve your visibility online and convert site traffic into sales. Learn also how you can measure the success of your inbound marketing and the ROI of your online marketing. This webinar will help ensure your website and digital marketing are functioning sales tools.
Speaker/Host: Scott Meyer & Jill Fratianne
Date: Thursday, February 21, 2013
Time: 2:00PM(Eastern)/1:00PM(Central)/12:00PM(Mountain)
/11:00AM(Pacific)
Knowing - and Growing - Your Base of BusinessDoes the way yo are building your customer base match your business goals?
That’s the central question in the innovative approach described in this webinar, which uses buyer behavior patterns to define – and prioritize – key marketing strategies. Discover how to balance your acquisition, retention, and up-sell or cross-sell efforts. Understand your customers by examining how purchasing patterns reflect their relationship with you … and develop simple methods to target communications to nurture (or repair!) that relationship.
Participants will learn how to:
• Compare and track buying patterns so that you can nurture highest value customers (advocates)
• Identify changes in behavior patterns that may indicate a prospective change in the customer relationship
• Calculate the potential financial impact of specific changes in current trends
Alan Weber is Principal of Data to Strategy Group, a marketing consulting firm that focuses on just that – helping organizations use analytics to improve the effectiveness of their strategic marketing efforts. Alan is also a member of the Adjunct Faculty at UMKC and the author of three books – Data-Driven Business Models and Desktop Database Marketing and most recently, Follow That Customer!
Bob Merrigan is President of Merrigan & Company, a copywriting and strategic messaging firm that helps a range of organizations in their direct mail and online communications efforts. Over the past 35-plus years, Bob has worked with a number of agri-businesses, as well as b-to-b and nonprofit organizations.
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2012 Smarkt Marketing TrendsAre you an integrated marketer? Have you evaluated your current practices based on last year’s success? If these questions spark your interest, you won’t want to miss Nick Barkman from Gragg Advertising and Jennifer Flood from IntegriShield as they walk through establishing the best media mix in order to achieve an optimal cost per sale. Don’t be confused, the session is not about the hottest trends of the year. Because, according to Nick, there’s often “little correlation between what’s hot and what actually works.”
These trends have been tested, and Jennifer and Nick have a long list of client success stories to prove it. As experts in pay-per-click advertising,
strategic 
partnerships, link building, database managing, and affiliate
relationships, they will provide you with manageable steps you can take to “market smart.”
Mobile is no longer an optional marketing channel for businesses large and small, but how does the mobile channel work and what do marketers need to know in order to leverage mobile marketing opportunities?
In this presentation, we’ll look at the past, present and future of mobile marketing tools, techniques, and technologies - reviewing campaigns incorporating apps, mobile web, location-based-services and QR codes - to better understand and apply fundamentals of mobile interaction as we look towards exciting new and emerging technologies impacting mobile communications.
The purpose of social media implies that individuals and organizations interact in online environments. However, many organizations use social media to broadcast their messages and have not used social media tools to listen or interact. Because there is so much "noise" online, clients or potential clients ignore organizations' bull-horn messages.
Anne Mims Adrian, Associate Director, Information Technology for the Alabama Cooperative Extension System & College of Agriculture, Auburn University, will discuss how to build relationships in online communities by engaging others and will compare online presence and engagement to traditional online publishing. She will also describe how expectations of online activities have changed in the last few years and will share a few suggestions of appropriate ways to interact online.
Are you planning to implement or revitalize your trade show marketing effort? Many factors, from design to logistics, contribute to making a powerful impact at the show and result in exhibiting success. Cyndi Treadway, with Exhibit Resources, will suggest some strategies to meet the challenges of today’s agri-business event marketing program on the next NAMA Webinar, Thursday, June 24 at 1:00 p.m. (CST).
Presentation Highlights:
Planning Budgets
Concurrent Show Logistics
Designing the Right Exhibit
Rental Property Integration
Pre-Show Promotion
Booth Staffing
About the Presenter: Cyndi Treadway, Exhibit Resources, Inc.
Cyndi’s experience includes more than 15 years with Exhibit Resources as Senior Account Manager and currently as director of Client Services in addition. Cyndi and her dedicated team manage over 100 trade shows and events.
Facebook, Twitter and YouTube… Oh My! - How to Use Them Effectively and Measure EngagementThe online environment is constantly evolving – from its origins as simple and relatively static websites to the current interactive forums and dynamic sites that strive to meet user expectations for instant and 24/7 access to information and two-way conversations. Today, more than ever before, brands and organizations are being held to a higher standard for authentic and honest communication to the immediate questions that are on users’ minds.
The platforms in which users receive that communication are changing as well. Social media platforms – including Facebook, Twitter and YouTube – are now considered mainstream, mass market communications tools. As such, social media is playing an increasingly critical role in the everyday lives of users and how they receive and share information.
Using these social media tools can help extend your message out to key audiences, if executed effectively and integrated with existing campaigns or programs. We’ll look at how to use these tools successfully and ways to measure your engagement with users.
Meredith Stevens, Digital Marketing Manager at National Cattlemen’s Beef Association will be presenting this webinar on social media.
Navigating the Dangerous Waters of the InternetSocial media is taking the internet by storm, but within that storm are dangers lying in wait for you and your company. Simply being aware of what some of those dangers are is the easiest way to prevent you or your company from facing legal ramifications. Join us and learn how to protect yourself and your employees from online dangers.
Join us for the next NAMA Webinar, Thursday, December 9 at 1:00 p.m. (Central Time) and learn how to protect yourself from online dangers.
Brett Trout is an intellectual property attorney and founder of the Des Moines law firm of Brett J. Trout, P.C. Brett is the former President of the Iowa Intellectual Property Association and former Chair of the Iowa State Bar Association Technology Committee. He is author of one of Iowa’s oldest blogs and the books:
Cost for this webinar is $50.
Quick Response Codes – The Next Big Thing in Agricultural Marketing?Chances are if you’ve picked up a magazine, browsed a supermarket aisle or checked out billboards, you may have noticed an unusual, square black/white graphic in the corner of an increasing number of advertisements and labels.
Quick response (QR) codes are two dimensional bar codes intended to be read by camera-equipped mobile phones or smartphones – and they’re beginning to get a foothold in the many marketing campaigns across the globe. Information encoded in the code can direct the viewer to additional product advertising, coupons, sweepstakes, online sales, subscription services, traffic driving incentives, contact information, etc. all with a simple swipe of their phone. Additionally, some print media are using QR codes to direct readers to online videos, product information or other value-added content to help support their stories.
Ken has spent the last ten years in the trenches of interactive and digital marketing. His background includes digital strategy formulation and deployment, along with key tactical elements.
He will discuss QR codes, how they work and creative ways they’ve already been used in marketing and media. Additionally, he’ll discuss the possibilities of QR codes as a viable option for agricultural companies and publications.
Building Your Brand: Creating Lasting Emotional Bonds With Your ConsumersJoin Bill Shelton, of Left Field Creative, as he shares a highly successful approach to creating a comprehensive brand identity, position, and personality for your product or brand. This step-by-step process will give you the tools to start re-branding and re-positioning the moment the session ends. This highly popular approach recently helped St. Louis-based charity, Our Little Haven, develop a brand position that scored an astounding 99% approval rating with both existing and potential donors -- with one supporter commenting, “If you had explained what the organization does in these terms in the past, I would have started giving you money a long time ago.”
Thursday, September 22, 2011
Making Social Media Simple
Join Randa Zalman, Online Strategist and Sr. Account Supervisor at Redstone Advertising, as she presents the next in a series of NAMA webinars.
Companies are increasingly using the power of social media to connect with current members and to build membership and brands. Others hold back, concerned about the difficulty in controlling messages and potential damage to their brand. In this webinar, Randa will outline the myths, trends, strategic paradigms and possible problem scenarios that can happen online so you can simplify your approach.
How Multi-Generational Farming Operations Make Major Purchase DecisionsWhy are multi-generational farms so brand loyal?
Heather Covrig and Mark Smither will share the insights learned from the 14 multi-generational farm families that Paulsen Marketing interviewed throughout the Midwest to find out how older and younger producers make important purchase decisions. The responses give great insight to what goes on around the kitchen table when “experience” meets “enthusiasm.”
