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To register for the upcoming webinar visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=19
March 30, 2010
1:00 pm central time
Online Engagement
The purpose of social media implies that individuals and organizations interact in online environments. However, many organizations use social media to broadcast their messages and have not used social media tools to listen or interact. Because there is so much "noise" online, clients or potential clients ignore organizations' bull-horn messages.
Anne Mims Adrian, Associate Director, Information Technology for the Alabama Cooperative Extension System & College of Agriculture, Auburn University, will discuss how to build relationships in online communities by engaging others and will compare online presence and engagement to traditional online publishing. She will also describe how expectations of online activities have changed in the last few years and will share a few suggestions of appropriate ways to interact online.
To register for the upcoming webinar visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=19
PLEASE NOTE: YOU CAN VIEW BOTH PRESENTATIONS WITH THE WINDOWS MEDIA PLAYER.
Direct Branding: Where Message Meets Measure
Speaker: Barb Murphy, President of Weyforth-Haas Marketing
All too often the direct strategies used to motivate a decision maker or influencer to take action can be counter-productive to the overall branding strategy. Yet traditional advertising can fail to generate measurable results. In the face of ever-tightening marketing budgets, you can have the best of both worlds by implementing a direct branding strategy. This session will focus on how to create the right mix of message, measure and media.
Make sure your marketing strategy, or even just your next campaign, not only inspires and supports the desired belief about your brand or product, but motivates measurable response.
The Confluence of Social Networking and Mobile Marketing: The Value Proposition for Agribusiness
Speaker: John Gilbert, Bader Rutter
Social networking refers to a broad class of web sites and services that allow people to connect in innovative and meaningful ways with friends, family, and business colleagues, as well as collaborate with people who have similar interests.
Over the last few years we’ve observed both the commercial maturation of and business interest in social networking, but marketing has not followed so quickly due to the lack of standards recognized across the many different social networking sites. Marketers are now better understanding how to monetize such sites. For example, Facebook’s recent launch of its Beacon platform (http://www.facebook.com/business/?beacon) is setting a new standard for social network marketing.
With online ad spending exploding into a $50 billion+ market in 2008, there is plenty of opportunity. Marketers are excited by the prospect of reaching millions of consumers who are spending more time on their online profiles than in front of television and movie screens. They are particularly intrigued by the prospect of customizing ads to people's specific interests.
Mobile marketing has experienced similar growth in the US over the past few years, and is now providing the means for brands to monetize the mobile channel, to make it engaging and compelling for consumers, while enabling those brands leverage another channel to create and solidify their position with consumers. The release of smart phones like Apple’s iPhone is allowing mobile marketing to gain traction in the US while at the same time providing owners with feature-rich interfaces. The mobile web now allows for highly personalized, location-specific marketing communications, and recent technology improvements have made it easier for marketers to deliver targeted and relevant content.
Social networking has become a global phenomenon, and going mobile with it is the next big thing. We’re now seeing millions of users of LinkedIn, MySpace, Facebook and other social networks interacting with their virtual spaces while they're on the move.
We’ll spend an hour examining the place where social networking meets mobile marketing, and understand the possibilities for marketers in the agribusiness space.
Maximizing your Tradeshow R.O.I.
Speaker: Scott Hanna, Skyline Displays
What do you do at a trade show? Now, more than ever, your tradeshow marketing program must generate sales and profits. Scott Hanna with Skyline Displays will help you get results by revealing the essential aspects of a successful tradeshow program.
You will learn key skills, such as:
How To Spread Innovation Across A Willing-But-Distracted Organization
Surveys show that top managers of global corporations are convinced that innovation and creativity are critical to the future success of their companies. However, these same managers are sometimes slow to implement the training, tools, and process changes needed to support the spread of innovation throughout their organizations. While their intentions are good, the ever-present demands of customers, investors, and other stakeholders just keep getting in the way. What can you do to move innovation from your organization's wish list to the top of its to-do list? Fleishman-Hillard Director of Innovation, Kathie Thomas, offers a lively, interactive session, packed with proven tips and strategies on how to inspire and promote innovation in a well-intentioned, but distracted, organization.
This practical workshop is designed to help you:
You'll come away equipped to develop a practical roadmap for nurturing a climate of creativity that consistently converts fresh thinking to competitive advantage.
How What You Think You Know Could Be Hurting Your Business
Overcoming the Limitations of “First-hand” Knowledge With Personas
Each of us, while well intentioned, often uses a very different customer as the frame of reference to make product development and marketing decisions for today’s agricultural producer. Popularized by Alan Cooper in his 1999 book The Inmates are Running the Asylum, personas are fictitious characters created to represent the different user types within a given demographic.
Maurice Allin, Vice President for Strategic Insight at Quarry Integrated Communications, will discuss how personas can offer ag marketers a unique opportunity to better understand their customers. Maurice will demonstrate how a well-crafted set of personas highlights the customer characteristics that can help an organization and its employees to understand the “differences that make a difference.”
To register for the webinar, visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=4 or please call 913-491-6500.
Emerging Technologies
Mobile and emerging technologies are making it easier for direct marketers to connect with their customers. But this landscape can be intimidating and confusing if you don’t know how to navigate it.
This session will introduce you to mobile marketing and its ecosystem of players. Learn how to launch a mobile marketing campaign from experts who have done it successfully – and see what other emerging technologies are on the horizon. Angela Ridpath and Pamela Sandler have helped national brands like Payless ShoeSource, Burger King and Beauty Brands adapt and excel in this era of change. And they can help you, too.
