Home
Login / Register | My Cart (Your Shopping Cart is Empty)  

How Multi-Generational Farming Operations Make Major Purchase Decisions

How Multi-Generational Farming Operations Make Major Purchase Decisions
Click over image to enlarge
Price: $50.00
 
Purchase
Quantity :
 
Overview
How Multi-Generational Farming Operations Make Major Purchase Decisions with Heather Covrig and Mark Smither with Paulsen Marketing
Description

Why are multi-generational farms so brand loyal?

  • How are older and younger producers using the internet?
  • Why does it take so long to make a decision?
  • Older producers are getting ready to retire. 

Younger producers are taking on more responsibility on the farm.  Both have their own opinions about buying equipment, inputs and technology.

Heather Covrig and Mark Smither will share the insights learned from the 14 multi-generational farm families that Paulsen Marketing interviewed throughout the Midwest to find out how older and younger producers make important purchase decisions.  The responses give great insight to what goes on around the kitchen table when “experience” meets “enthusiasm.”

Home | Site Map | About Us | Contact Us | How to Enable Cookies
 
  Powered by Newtek Cart - Ecommerce Web Hosting