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Mobile Marketing's Past, Present, and Future: Trends for 2012 and Beyond

Mobile Marketing's Past, Present, and Future: Trends for 2012 and Beyond
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Overview
Mobile Marketing's Past, Present, and Future: Trends for 2012 and Beyond presented by Mike Craig
Co-founder & Vice President of Marketing Ruxter mobile marketing, Kansas City, MO.
Description

Mobile is no longer an optional marketing channel for businesses large and small, but how does the mobile channel work and what do marketers need to know in order to leverage mobile marketing opportunities?

this presentation, we’ll look at the past, present and future of mobile marketing tools, techniques, and technologies - reviewing campaigns incorporating apps, mobile web, location-based-services and QR codes - to better understand and apply fundamentals of mobile interaction as we look towards exciting new and emerging technologies impacting mobile communications.

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