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The Strategic Importance of PR

The Strategic Importance of PR
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Price: $50.00
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The Strategic Importance of PR

**A member of the NAMA staff will email you the link to the webinar within 24 hours of purchase.
The Strategic Importance of PR Public relations is much more than writing and distributing news releases or pitching the media. PR professionals today are strategists, event planners, social media experts, and at times, media buyers. In this webinar, learn about the evolving role of PR beyond “earned” media and understand how PR strategy can help your organization meet its business goals. We’ll even cover how you can spur media coverage without a press release or a new product, and wrap up by talking about how to measure and evaluate the success of your next PR program. About Melissa Dohmen Melissa Dohmen is a Senior Public Relations Counsel at Swanson Russell, Nebraska’s largest advertising agency. Melissa developed a passion for PR while serving as marketing and PR director for a collegiate apparel startup in Durham, North Carolina. Previously, she handled in-store and online marketing initiatives for Nebraska Book Company, one of the largest textbook and college bookstore operators in the country. Melissa currently handles consumer and B2B PR for clients in the turf, agriculture, and outdoor recreation industries. She is a member of TOCA, NAMA, and ARC and earned her B.J. and M.A. in marketing and advertising from the University of Nebraska-Lincoln.
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