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Precision Content – Applying the Lessons of Modern Farming to Optimize Communications Efforts

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Precision Content – Applying the Lessons of Modern Farming to Optimize Communications Efforts


**A member of the NAMA staff will email you the link to the webinar within 24 hours of purchase.
Description
May 19, 2016 Today’s ag industry is characterized by rapid technology innovation and a data-driven approach that help farmers make smarter decisions during each step of the farming cycle – planning, planting, in-season and harvest. The very same ideology can help you get the most bang from your buck when it comes to content marketing. This session will explore how today's communications professionals navigate a parallel journey through content and communications planning, planting the seeds of content, nurturing it while it’s in the field, and then harvesting the results to begin planning for the next campaign. As with farming, the dozens of decisions required at each step of this process help to define success and ROI. Speakers Keith Negrin, Practice Leader, Exponent PR/Colle+McVoy Bill Brozak, Account Supervisor, Exponent PR/Colle+McVoy
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