Jennifer Pickett, National Agri-Marketing Association, 11020 King St., Ste. 205, Overland Park, KS 66210, Ph: 913-491-6500, FX: 913-491-6502 or e-mail: jennyp@nama.org.
The deadline for the Spring Issue is February 15, 2006.
Coming Soon to Your Chapter - Collegiate Life Knowledge
Life After NAMA
Student Conference Activities
Student News
Student Scholarships
Student Calendar
Graduating Seniors
Careers Committee
NAMA on Campus Archives
Want to be better prepared for life after college and become more self-confident in yourself and your skills? There is now a tool available to your student chapter that will help you do just that.
In 2003, The United States Department of Agriculture and John Deere Company granted funding to explore creating a Life Knowledge product for colleges and universities. In January, 2005, a collaborative Design Session was convened in Florida to envision and develop the specifications for a Collegiate Life Knowledge product.
The product is Collegiate Life Knowledge. And these 16 organizations have already joined: AGR, AGS, FarmHouse, MANRRS, AFA, PAS, ACT, Collegiate 4-H, ATA, NAMA, Block & Bridle, Alpha Zeta, Sigma Alpha, NAADA, Collegiate FA and PLANET.
Collegiate Life Knowledge is a CD Rom Program that is built on 4 cornerstones Personal - Career - Organizational - Community. CLK offers more than 100 lessons from which your offices and advisors can choose. The first training session for CLK will take place at the 2006 Agri-Marketing Conference and Trade Show and will be open to your advisor and a student chapter rep. Look for it soon on your campus.
You’ve finally landed an interview at the company you’ve dreamed of working for after college. Your resumé looks amazing, your internship experience is a perfect match and you’re ready to tackle the toughest questions the interviewers can throw your way.
You walk into the office for the interview. The receptionist escorts you to a small meeting room where you wait. The door opens and in walks a slightly familiar face. While you can’t quite remember how you know this person, it suddenly becomes apparent.
This is the person who confronted you at NAMA last year because you were staying in the hotel room next door and partied all night. This future employer wasn’t amused by your behavior at the convention then, so there’s no way you’ll land this job now.
While this scenario might seem far-fetched, it’s something to consider while attending this year’s convention. The adage “you never get a second chance to make a first impression” applies to your NAMA experience.
Professionals in the agri-marketing community enjoy interacting with and working with those on whom we can rely for good judgment. Potential colleagues can quickly determine your professional style and assess your level of good judgment. These lasting impressions may be major factors in employers’ decision-making. Projecting a positive impression sets a job possibility in motion while negative impressions may stop an employer cold.
Use the convention to impress and wow the agri-marketing community. Don’t stifle your career before it starts. Instead, think about the possibilities of your actions at NAMA. Use the experience of NAMA to open doors in your career, not shut them.
The 2006 Agri-Marketing Conference & Trade Show is scheduled for April 19-21 in Phoenix. Student activities begin on Tuesday, April 18. Don’t forget the early registration deadline is March 28, 2006.
The Marketing Competition
For those schools participating in the Marketing Competition, please remember that 10 copies of your executive summary must be RECEIVED by March 14, 2006 to:Jennifer Pickett
National Agri-Marketing Assn.
11020 King Street, Suite 205
Overland Park, KS 66210
(913) 491-6500NOTE: Chapters that have not met accreditation requirements will not be eligible to compete. March 1,
2005 is the second accreditation deadline. Due at that time is the second portion of your dues ($200) along with your Annual Report.Hotel Information
The Hyatt Regency Crown Center is the main hotel for the 2006 Agri-Marketing Conference & Trade Show. The hotel deadline for making reservations is March 28, 2006. Reservations made after this date are subject to higher rates and potential unavailability. Make sure you mention “NAMA” when making your reservations!Hyatt Regency Crown Center
2345 McGee St.
Kansas City, MO 64108
P: 816-421-1234Room Rates
$129 single/double
$154 triple
$179 quadrupleStudents & Advisors Hotel Block
This year we have arranged for a “Student Hotel Block.” This block will allow students and/or advisors to be on the same floors. Please visit the Student Hotel Block at
http:// crowncenter.hyatt.com/groupbooking/mkcrknams2006.Student Conference Schedule
Noon - 5:00 p.m. Student Practice 5:00 - 6:30 p.m. Student Orientation 6:30 - 7:30 p.m. Judges’ Dinner/Orientation 7:30 - 11:00 a.m. Student Competition
Preliminary Heats11:00 a.m. -12:30 p.m. Student Luncheon 12:30 - 3:00 p.m. Student Competition
Semi-Finals3:00 - 4:00 p.m. Student Critiques 7:00 - 9:00 a.m. CLK Training Noon - 1:30 p.m. Student Mentoring Luncheon 1:30 - 5:30 p.m. Student Competition Finals 6:00 - 7:00 p.m. Student Awards 9:00 -Midnight Student Party 7:00 - 8:00 a.m. Student Advisors’ Meeting 8:00 - 9:00 a.m. Student Presidents’ Meeting
Marketing Competition Product Pre-ApprovalIf you want your product pre-approved,
please complete the approval form on Page
37 of the Student Chapter Guidelines and
return to Melissa Sanders at
melissa.sanders@adfarmonline.com
or by fax at (816) 221-5833.
UW-Madison NAMA Tours Agencies
By Christine LeppleMembers of the UW-Madison National Agri- Marketing Association got an inside look into the world of advertising and marketing communications as eight members visited Bader Rutter & Associates and Morgan&Myers agencies near Milwaukee in December.
UW-Madison NAMA members visited with alumni and Professional NAMA members. Students experienced all facets of the marketing communications agencies from the overall development to the creatives of a clients Integrated Marketing Communications Plan. Members learned the importance of building brands and relationships through integration of all communication pieces.
Illinois State University
Students at Illinois State University are in the process of becoming an accredited student chapter of NAMA. Illinois State University has recognized the chapter as a registered student organization. This past fall officers have been elected and monthly meetings have been held. Krista Wolf, the President of the Heartland Chapter of NAMA, met with the chapter and has been very supportive. The chapter hosted a meeting with Jeff Hendricks and Molly Ballinger from Thomas&Jones Marketing Communications. Chapter leaders are excited about the activities planned for the spring semester which include a website design competition for the University’s Retail Meat Shop and a variety of fund raising activities. They look forward to sending a delegation of students to the NAMA meeting in Kansas City this spring.
Mizzou NAMA
By Thomas J. KoenigsfeldThe University of Missouri NAMA Chapter is making great strides towards another successful year. Membership is increasing, and bringing in three great speakers during the winter semester should help the chapter continue to grow. They have already begun work on our marketing plan for the student competition, and will work even harder this semester.
For the first time, Mizzou NAMA is offering sponsorships to local individuals and businesses around the Midwest. In return for helping to fund the organization, sponsors receive publicity from our club and its members.
Marketing Ourselves
by Sarah BrooksScoop away from your body when eating soup. Always pass the salt with the pepper. Do not cut spaghetti. These are important rules of etiquette to remember.
Working diligently to create a winning marketing plan for national competition is not the only thing Penn State NAMA has been doing. In November, Penn State NAMA held an etiquette dinner as a fun, professional development activity. This three-course meal was catered by a local company and facilitated by etiquette instructor, Anne Corr from the Penn State College of Health and Human Development. She instructed members on proper etiquette in a variety of different dining situations.
Other activities throughout the year include web portfolio workshops and a host of guest speakers from
the Northeast agricultural marketing field.Texas A&M NAMA
by April BondsThe TAMU NAMA Chapter is off to a start that has thus far exceeded everyone’s expectations.
The general membership meetings have had an average meeting attendance of 43 people, largest
attendance rate for any of the student organizations in the Ag Economics Dept. Guest Speakers have included Curt Lancaster, General Manager of the Farm Bureau Radio Network, and Max Crittenden, Regional Seed Manager for Wilbur-Ellis Company. Each speaker focused on different aspects of agri-marketing.The Marketing Team has hit the road to gather research and develop the marketing plan by traveling to
Bryan, Waco, and Stephenville to talk to industry participants. They also have hosted industry extension specialists at their meetings to review information.The students have also been participating in service events this year. They assisted Clear Channel
Radio at the Holiday Extravaganza for underprivileged children and by collecting canned foods for the Brazos Valley Food Bank.Nebraska NAMA Keeps Traditions Alive
By Bonnie Hassler - University of Nebraska-Lincoln, NAMA PresidentThe University of Nebraska - Lincoln NAMA Chapter is busy with market research but still has time to fill traditions that have become an important key to our success in the last ten years. In November, they completed their “Got Work?’ Resume and Interview Seminar with five professional members from the Midlands Chapter present. The night began with a mock interview
session, each student being interviewed by at least two professionals. The second part of the evening consisted of dinner provided by the Student Chapter Careers Chair, Krystal Large, and a panel discussion. The night was an overall success and now many have their resumes ready and critiqued for the year! The chapter plans on holding their annual spring ‘Got Work?’ Professional
Panel in the coming months after Winter Break.The second tradition was the third annual NAMApalooza, which began three years ago to taste our research product, prawns. Matt Spilker, Advisor for the chapter, usually holds the get together at his home and smokes meat for the event.
Don’t forget that there are scholarships available to Student NAMA members. NAMA will award
scholarships to student members based on their leadership ability and academic record. The top scholarship, the R.C. Ferguson/Successful Farming Scholarship in the amount of $4,000, was established to honor long-time student chapter promoter R.C. Ferguson.Other scholarships will be given in increments of $2,000, $1,000 and $500.
Check out the rules in the Student Chapter Guidelines. Deadline is March 1.
FEBRUARY Deadline for TEAM NAMA. E-mail a copy of your executive summary to Randy Happel. Deadline for Student News to be used in the Spring NAMA On Campus MARCH Second Accreditation deadline - submit dues ($200) and the annual report. Ten Copies of your executive summary due to the NAMA Office. APRIL Agri-Marketing Conference & Trade Show
Kansas City
Attention all graduating Seniors! - we are once again offering the first year of professional NAMA membership FREE to all student members after graduation. You must be employed and working in the agricultural industry to take advantage of this offer. If you do not receive any information through the mail in May, call the national office at (913) 491-6500 or join on-line here.
NAMA on Campus - Winter 2006
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