The National Agri-Marketing Association

The nation's largest association for professionals in marketing and agribusiness

2016-2017 Student Chapter Operational Guidelines

National Agri-Marketing Association

Student NAMA Chapters

2015-2016 Accredited Chapters

NAMA's Vision/Mission

Official Mktg. Competition Guidelines

Goals for Student Chapters

Product Approval Form (.PDF format)

Local Programs

Product Approval Form (online form)

National Programs

2016 Award Winners

Accreditation Requirements

Outstanding Student Chapter/Annual Report Guidelines

Chapter Structure & Job Descriptions

Awards Information & Nomination Forms

Participation with Professionals

NAMA Scholarships & Application

Careers Committee

John Deere Signature Award & Application

A nationwide organization, the National Agri-Marketing Association (NAMA) consists of 23 local professional chapters of agri-marketing professionals with more than 3,000 professional and student members. The National Agri-Marketing Association is the largest association for professionals in marketing and agribusiness.

Members come from firms marketing products and services to farmers; advertising and marketing communications agencies, media (including farm publications, radio and television stations and newspapers), associations, and individuals providing services to the agribusiness marketing executive.

Student Chapters

Student NAMA chapters, with 1,300+ members from more than 30 chapters at leading universities and colleges, comprise an important part of NAMA’s membership.

NAMA’s Vision/Mission

The National Agri-Marketing Association (NAMA) serves the food & fiber industry, focusing on our members’ professional development by providing access to solutions and opportunities in agribusiness.

Benefits and Opportunities of Student Membership:

To learn first-hand from professionals in marketing, advertising, communications, promotions, sales, public relations, etc., the various career opportunities available in agri-marketing.  Students are then in a better position to select a career that best fits their interests and talents.

To develop valuable personal contacts and working relations between students and agri-marketing professionals.  These contacts provide access to internships, co op programs, job interviews, referrals, business recommendations, and career opportunities.  In some student chapters, students have access to a mentor program.

To provide meaningful opportunities for students to practice their managerial skills (planning, organizing, directing, coordinating, and controlling) and to demonstrate their leadership abilities.

To attend the monthly professional chapter meetings, seminars, and social events and to assist various professional chapter chairs in planning and implementing chapter projects.  These meetings provide students the opportunity to become highly visible as prospects for employment after graduation.

To attend the annual Agri-Marketing Conference, and to participate in activities including TEAM NAMA, the National Marketing Competition, the John Deere Signature Award, the Outstanding Student Chapter Competition and various Scholarship Awards.  Attending the conference provides students with an opportunity to establish personal contacts with marketing professionals throughout the United States and Canada.  These contacts are valuable sources for future career opportunities.

To assist in making the transition from being a student to becoming a business professional. 

GOALS FOR STUDENT CHAPTERS

Just as professional NAMA chapters must meet criteria to retain national affiliation, so must student NAMA chapters.  Specific requirements are outlined in the next section, but a well-developed chapter plan goes a long way in creating a viable and enthusiastic student NAMA chapter.

Set Goals (reminder that these are for the current 2016-17 academic year) 

Officers and advisors for the student chapter should meet early in the year and establish goals.  Be as specific as possible.  Most successful chapters seem to zero in on five items: 

   1)  programs

   2)  attendance/involvement from members

   3)  membership growth

   4)  special projects

   5)  fundraising

You are encouraged to use the many resources available to establish and meet your goals.  Consider involving the local NAMA careers chair and agribusiness professionals in your area.

Once you have a plan, share the plan with members and ask for their support.  Ask them to serve on a committee, explain your group’s goals, and ask them to use their initiative and innovativeness to help accomplish goals for a specific area.  These goals should be turned in with the chapter’s dues check to receive points for the Outstanding Student Chapter Competition.

Local Student Programs

Chapter Programs
Chapter programs should supply students with the opportunity to explore various career paths of agri-marketing and polish their job hunting skills.

Mentor Program
Students explore career opportunities one-on-one with professionals in agri-marketing through a mentor program.  Programs usually are developed in conjunction with the sponsoring professional chapter.

Career Fair/Day
Representatives of agribusiness firms are invited to campus to create awareness of internships and career opportunities as well as to recruit employees.  This program also can be a fundraiser.

Interview/Résumé Clinic

Professionals are brought to campus to help coach members on interview techniques and résumé preparation. 

National Programs

Student Marketing Competition
The greatest highlight and learning experience for many student chapters is participating in the marketing competition at the annual National Agri-Marketing Conference.

Chapters prepare and present a total marketing plan from concept through execution.  Guidelines for this program are in the Student Chapter Marketing Competition Guidelines section of this book.

John Deere Signature Award
This program, which started in 2007, recognizes student chapters whose activities encourage student excellence in business knowledge, academic excellence, leadership development, and community outreach.

Outstanding Student Chapter
Since 1982, this program has recognized the total student chapter program as it is planned, implemented, and directed by student members.  Chapters are judged on the basis of their annual reports.  Awards are presented annually for outstanding efforts.

Each chapter completes an annual report for the previous 2015-16 academic year following specific guidelines included in the Outstanding Student Chapter Annual Report Guidelines section of this book.  An annual report is required to maintain accreditation.

Scholarships
Each year, a number of scholarships are awarded to Student NAMA members.  These are outlined in the Scholarship section.

Student and Student Advisor Code of Conduct

When representing a NAMA student chapter at official NAMA events, students and advisors are expected to:

Show respect to NAMA professional members, staff and the event venue.

Dress appropriately.

Use electronic media appropriately including photos, comments, or posts on social media networking sites.

Engage in responsible use of alcohol by legal-aged students only.  

Avoid negative incidents involving, but not limited to:

          o  Damage to persons or property,

          o Excessive noise complaints, and

          o Law enforcement involvement

If the Code of Conduct is violated, the NAMA Executive Committee may impose one or more of the following sanctions at its discretion.

University president and/or department head is notified.

Chapter is stripped of its competition placement in the year the violation occurs.

Chapter and/or individual cannot participate in future marketing competition(s).

Chapter and/or individual can participate in future marketing competition(s) but cannot place.

Chapter and/or individual is not allowed to attend future conference(s).

Advisor is not approved for accreditation. 

Individual is not eligible for the two-year-free membership upon graduation.

Individual is not eligible for the Young Professionals Membership. 

ACCREDITATION REQUIREMENTS

Student NAMA chapters must meet accreditation requirements each academic year to retain their national affiliation.  Student chapters must complete all requirements in order to participate in national programs such as the Marketing Competition and Outstanding Student Chapter.

1)    Annual Report.  Annual reports will contain information based on what took place the previous academic year.  See Outstanding Student Chapter Guidelines section of this book for additional direction on compiling your annual report.  
2) Letter from professional chapter president or chapter careers chair agreeing to sponsor student chapter.  Student chapters that are not located near a professional chapter can skip this requirement. 
3) Student chapter dues - $450.  
4) Qualified advisor.  (See job description)
5) Roster of members submitted.  Recommended minimum is 20 members.  If less than 20 members, a chapter plan for increasing membership must be submitted.
6) Permanent addresses and emails of graduating seniors.
7) Letter from a college dean or department head stating that NAMA is a recognized student organization on campus.
8) List of chapter goals for the upcoming year.
9) Must submit published bylaws for initial year of accreditation (new chapters only).

New Chapters
Newly established Student NAMA chapters must be ratified by NAMA’s National Board of Directors.  This process generally takes place at the board meeting held in conjunction with the Agri-Marketing Conference in April.

To be ratified, all accreditation requirements must be met.  A national director from your sponsoring professional chapter should be prepared to submit the student chapter's petition.          
Forward Accreditation Materials to:
Careers Liaison/Debbie Brummel
National Agri-Marketing Association
11020 King Street, Suite 205
Overland Park, KS  66210
PHONE: (913) 491-6500, FAX: (913) 491-6502, Email: debbieb@nama.org 

CHAPTER STRUCTURE AND JOB DESCRIPTIONS

The success factors in building a viable, dynamic student chapter are the elected officers, professional chapter careers chairs, advisors, and an active National Careers Committee.

The other key factors in building a successful chapter include developing an effective leadership and committee structure.  Chapter officers often serve as committee chairs.

The executive committee should assign all committees specific responsibilities, written objectives, a timetable for completion, and follow-up on their progress.  In developing a committee structure, the chapter will be able to:

1) Participate in a greater number of viable projects and activities.

2) Give more students an opportunity to become actively involved in the chapter.

3) Concentrate time, effort, and expertise on the projects and activities that are integral to the chapter’s success.

4) Become a serious contender for the Outstanding Student Chapter Award.

Each committee should consist of a chair or elected officer, who should select two to four additional committee members to assist in successfully completing the project or activity.

Student Officers and Chairs

Student officers and committee chairs should be career-oriented, high achievers interested in managing and directing the organization.  They must be willing to devote time and effort to making student membership a meaningful, productive experience.

Normally, the officers include:

President
Vice President(s)
Secretary
Treasurer
Ag Board Representative or Student Senate Representative
Promotion/Publicity Chair
Advisor

It is important to recognize that a student’s primary responsibility is to his/her studies and, secondly, to those extra-curricular activities that are interesting and meaningful in building a successful career and a dynamic Student NAMA chapter.  It is recommended chapter officers be elected in March for the coming year so the summer may be used for planning.

Depending on the size of the membership, the scope of the chapter’s projects and activities planned for the year, and the time officers have available; it may be necessary to elect an additional one or two vice presidents or appoint additional committee chairs.  These individuals could manage and coordinate the activities of major committees to insure that sufficient time and effort are available to successfully complete all chapter projects and activities. 

Whether or not additional officers or committee chairs are needed will be apparent once the present officers have finalized the chapter’s planned projects and activities for the year.  If additional officers are needed, they can be elected at the next regular chapter meeting.

It is recommended chapter officers and committee chairs use the time they have available for NAMA in leadership capacity rather than attempting to perform all major functions themselves.

The following sample job descriptions for officers and committee chairs were developed as examples of ways to share the responsibility of managing a successful chapter and actively involving many chapter members.

These job descriptions should be altered to fit an individual chapter’s needs.

President

Objective:  To provide overall direction and leadership to the student chapter, making membership in the NAMA chapter a meaningful and productive experience for all members.

Responsibilities:  
To preside over all meetings of the chapter membership and the Executive Committee (chapter officers).

To communicate the plans and activities of the chapter to members, faculty advisor(s), and careers chair(s) of the professional chapter.

To assist the chapter officers, when necessary, in carrying out their assigned responsibilities and serve as an ex-officio member of each committee.

To perform or delegate any other duties as prescribed by the faculty advisor(s), the student chapter, professional chapter, and/or the national NAMA office.

To assure the chapter meets all accreditation requirements.

To attend as many professional chapter meetings as possible and be prepared to report on activities of the student chapter.

To prepare a year-end report, including suggestions for improvement, important dates, and contact people.

First Vice President/Membership

Objective:  To provide the leadership and creative direction essential to the student chapter’s growth and retention of members.

Responsibilities:
To assist and act on behalf of the president whenever the need arises.

To serve as chair of the Membership Committee. 

To present the committee’s recommendations to the Executive Committee for approval.

To assist the mentor chair or careers chair(s) from the professional chapter in implementing an existing mentor program or developing a program.

To increase awareness among students and across department disciplines of NAMA, the student chapter and the numerous benefits available to members.

To develop and implement a plan to increase membership.  The plan should include retention of current members.

To make certain that the incoming freshmen are contacted and “sold” on the benefits of membership in the chapter.

To work with the program chair to design a recruiting meeting.  Invite prospects from all fields including areas outside of agriculture.

To attend all Executive Committee meetings.

To prepare a year-end report, including suggestions for improvement, important dates and contact people.                                                                                                                    

A free student recruitment brochure is available from the national office.  Request the number of copies you need from:
Debbie Brummel
National Agri-Marketing Association
11020 King Street, Suite 205
Overland Park, KS  66210
(913) 491-6500     FAX:  (913) 491-6500
Email:  debbieb@nama.org                                                                                                                  

Membership Ideas:
Develop a prospect list
Adopt-a-freshman program
Each member sign up a new member
Provide incentives for those recruiting members

Second Vice President/Programs

Objective:  To provide leadership and creative direction for programs that will build a dynamic, career-oriented student chapter with a meaningful purpose for members.

Responsibilities:

To serve as chair of the Program Committee.  To present the committee’s recommendations to the Executive Committee for approval. 

To serve as liaison to the Publicity/Public Relations chair to insure programs are promoted and sent to the Ag Board Representative so the chapter’s meetings and activities are brought to the attention of other clubs on campus.

To create and develop a meaningful, year-long meeting and activity plan that is interesting and beneficial to the members.

To contact potential speakers whose area of expertise fits the program, and schedule them to share their knowledge and experience with the members and answer members’ questions.

To develop a continuous program throughout the school year that gives Student NAMA members an advantage in securing careers in agribusiness.

To arrange for the meeting room and audio-visual equipment required, and introduce the speaker.

To help promote attendance at all student chapter meetings.  Invite not only the present members, but all interested students as well.

To promote student attendance at the professional chapter meetings.

To plan and organize field trips to visit agribusiness companies.  Also, to arrange transportation, when necessary, to ensure that all interested students may attend.

To attend all Executive Committee meetings.

To prepare a year-end report, including suggestions for improvement, important dates and contact people.                 

Suggested Program Topics:

Planning for your career
What college recruiters are looking for in graduates
How to write an effective résumé and a cover letter that gets attention
How to secure interviews
How to interview and be interviewed
Follow-up procedures to interviews
Disciplines within agri-marketing
Marketing case histories

Third Vice President/Marketing Competition

Objective:  To provide the leadership and coordination essential to developing the chapter’s marketing plan.  To create a meaningful learning experience for those involved.

Responsibilities:

To serve as chair of the Marketing Plan Committee.  To insure all areas are adequately covered on a schedule that permits time for practice.  To present the committee’s recommendations to the Executive Committee for approval. 

To assist the officer(s) and advisor(s) in selecting knowledgeable, articulate students to present various phases of the plan.

To coordinate the development of the marketing plan between the chapter members, the faculty advisor(s) and chapter careers chair(s).

To complete the marketing plan in time for a critique by several members of the professional chapter and other departmental clubs on campus, and participate in TEAM NAMA.

To promote student attendance at the Agri-Marketing Conference and coordinate all preparations for the members to participate.

To attend all Executive Committee meetings.

To prepare a year-end report, including suggestions for improvement, important dates, and contact people.

Secretary

Objective:  To provide leadership and direction in keeping chapter records and developing the chapter’s annual report.

Responsibilities:

To serve as chair of the Outstanding Student Chapter Committee.  To coordinate the committee’s plan with other chapter committees and collect the necessary materials throughout the year to submit the annual report.

To record minutes of all student chapter meetings.

To submit a list of current graduating seniors’ permanent addresses as part of the accreditation process.

To maintain a current list of members, including addresses, phone numbers, majors, and years in school.

To work closely with the treasurer to maintain an accurate account of members and dues payments.

To prepare any correspondence needed by the chapter.  To assist promotion/publicity chairs in communicating chapter activities to the National Careers Committee and the national office.

To develop a historical perspective of the chapter’s activities and accomplishments during the year and combine information into an organized annual report submitted on or before October 30, to meet accreditation requirements.

To attend all Executive Committee meetings.

To prepare a year-end report, including suggestions for improvement, important dates, and contact people.                                                                                                                             

All student chapters must submit an annual report to meet accreditation requirements.  All accreditation requirements must be met to enter the Marketing Competition. 

Treasurer

Objective:  To provide the leadership and direction essential for building a financially sound chapter with the resources to support student participation in professional chapter and national NAMA activities.

Responsibilities:

To serve as chair of the Fundraising Committee.  To present the committee’s recommendations to the Executive Committee for approval.

To keep accurate records and documents of all receipts and disbursements.

To give a financial report at each regular NAMA meeting.

To work closely with the secretary to maintain an accurate account of members and dues payments.

To pay the national office dues in accordance with accreditation requirements.

To re-establish banking arrangements, when necessary.

To prepare an annual budget, including expenses for travel to the Agri-Marketing Conference.

To apply for grants for student activities as they become available.

To develop complete plans for fundraising activities, including the student manpower necessary to complete projects.

To generate ideas for profitable fundraising activities on campus and with the professional chapter.  Promote the availability of students with members of the professional chapter for fundraising activities.

To seek school funds ear-marked for travel to student competitive events or professional experiences.

To arrange for a final audit by the end of spring quarter.

To attend all Executive Committee meetings.

To prepare a year-end report, including suggestions for improvement, important dates and contact people.  

Examples of Fundraising Projects:
Conduct a telephone survey for an agribusiness company and tabulate survey results.
Sell advertising and produce publications for local association or agribusiness firms.
Check with your professional chapter to see if there are duties your chapter can assist with such as meeting registration, calling expired members, etc.

Ag Board/Student Senate Representative

Objective:  To provide leadership and coordination with other departmental clubs building the status of the NAMA chapter as a leading professional group on campus.

 Responsibilities:

To serve as chair of the Ag Day/Career Day Committee.  To present the committee’s recommendations to the Executive Committee for approval.

To participate with the other departmental clubs on campus in implementing an Ag College Career Day.

To assist in lining up prominent college recruiters to participate in Career Day.

To represent NAMA at all College of Agriculture events and/or meetings.

To be the liaison between the NAMA chapter and other departmental clubs informing them of upcoming events within the chapter and reporting pertinent events of other clubs to NAMA members.

To recommend to the Executive Committee, for approval, opportunities to co-sponsor events with other clubs on the campus.

To attend all Executive Committee meetings.

To prepare a year-end report, including suggestions for improvement, important dates, and contact people.  

Promotion/Publicity Chair

Objective:  To create awareness of chapter activities and events within the chapter membership, the professional NAMA chapter, and the college.

Responsibilities:

To serve as chair of the publicity/public relations committee.  To present the committee’s recommendations to the Executive Committee for approval.  

To distribute press releases to your campus and hometown press.

To write, publish and distribute a student newsletter to members, other campus organizations and those interested in the activities of the student chapter.

To prepare chapter news for NAMA on Campus.  News should be sent to the NAMA office at debbieb@nama.org. Deadlines will be in September, January, and February.  NAMA mails reminders prior to the deadlines.

To secure recognition for the student chapter on campus and with the professional chapter.

To take pictures at all chapter activities for use in publicity.

Please include these individuals on your mailing list for minutes and newsletters:
National Careers Committee
Editor, NAMA on Campus
Professional Chapter Careers Chair
Professional Chapter Communications Chair

Advisor

Objective:  To be available to the members of the Student NAMA chapter to advise and counsel them on chapter projects and activities.

Responsibilities:

To attend as many general membership and Executive Committee meetings as possible.

To guide students on university policy, provide constructive suggestions, and sign the various forms that require faculty approval.

To participate in the development of an enthusiastic, dynamic chapter that has a career-oriented purpose for the student members.

Professional Chapter Careers Chair

Objective:  To serve as the link between the Student NAMA chapter and its sponsoring professional chapter.  The careers chair has responsibilities to the professional chapter board and the student chapter.

Responsibilities:

To review past careers programs of the professional chapter and develop a plan.

To prepare a budget for the professional chapter board for careers support.

To appoint, from the professional chapter, a vice chair and committee to work with careers.

To invite student members to regular chapter activities and meetings, involving them where possible in professional chapter events.

To assist the student officers and advisors, encouraging excellent business practices in their chapter projects and activities.

To assist with program planning and recommend speakers for student chapter meetings.

To assist with the mentor program, matching professionals with interested students.

To guide students in development of their marketing plan and schedule practice sessions and critiques with the professional chapter.

To encourage students to attend the Agri-Marketing Conference.

To inform the professional chapter members of dates, programs, and projects of the student chapter and encourage professionals to participate in these activities.

To help distribute students’ résumés to prospective employers and assist with personal contact and introductions. 

To encourage and assist students in developing fundraising events.  Professional chapters should avoid totally subsidizing student chapters.  Also, to promote student chapter fundraising projects to professional members.

To keep the National Careers Committee and the national office informed of student activities and assist in keeping the correct contact(s) on the mailing list.

To make certain that the student chapter president and advisor(s) are on the professional chapter mailing list.

To assure student chapters have met accreditation requirements.

STUDENT PARTICIPATION WITH PROFESSIONALS

Attending Chapter Meetings 
Students and advisors should participate in as many professional chapter meetings and events as possible.  Generally, these activities involve a great investment on the part of the professional chapter.  Many chapters set a student fee for attending professional meetings.

Attending the Agri-Marketing Conference 
Each student chapter is encouraged to send as many students as possible to the annual Agri-Marketing Conference.  A reasonable student registration rate is provided and by pooling transportation (vans, buses) the cost can be reduced for students. 

Working With Professional Chapter Leaders 
Student officers and key committee chairs may be asked to assist the professional chapter committee chairs in fulfilling their responsibilities, in particular:

Membership Chair
Careers Chair
Communications Chair
Special Events/Ag Day Chair
Professional Development Chair

Be sure to offer the services of the student chapter to the president of the professional chapter.

2015-2016 ACCREDITED CHAPTERS      

Abraham Baldwin Agricultural College

Arizona State University

Cal Poly – Pomona

Cal Poly – San Luis Obispo

Delaware Valley University

Illinois State University

Iowa State University

Kansas State University

Michigan State University

Mississippi State University

New Mexico State University

North Dakota State University

Purdue University

Sam Houston State University

South Dakota State University

State University of New York - Cobleskill

Texas A&M University - College Station

The Ohio State University

University of Delaware

University of Florida

University of Guelph

University of Illinois

University of Minnesota

University of Missouri - Columbia 

University of Nebraska - Lincoln

University of Saskatchewan

University of Tennessee - Knoxville

University of Tennessee - Martin

University of Wisconsin - Madison

University of Wisconsin - Platteville

Virginia Polytechnic & State University 



 


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