Progress Through Productivity

 

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Overview

 

 

Jeff Simmons, President of Elanco, will be hosting the closing session that is shared with NAFB! Below is an overview of this session:

A growing wave of food insecurity threatens more than 1 billion people around the world, and the number of malnourished could grow staggeringly as the population reaches 9 billion by mid-century. Solutions exist today to help meet food needs, but consumers don’t want technology used in food production. Right?

Jeff Simmons will explore this modern myth that consumers don’t want modern, efficient technology used in food production.

To better understand consumer opinions, Elanco commissioned a research review of 27 studies accounting for more than 97,000 consumers in 26 countries to further analyze this trend. The results may surprise you.

It’s time to call a truce to the debate on the role of technology in sustainable food production and assure the 3 Basic Rights its use can afford. Learn more about consumer perceptions of technology and the role technology and choice play in feeding a growing population. Join the dialogue today at www.plentytothinkabout.org.

To register for the 2011 Trends In Agriculture, visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=36.

Sponsorships are now available for Trends In Agriculture. If you are interested in sponsoring a session, please contact Jenny Pickett at jennyp@nama.org or call 913-491-6500.

Schedule At-A-Glance

 

Tuesday, November 8

 

 

2:00 - 3:30 p.m.

Paul Burton

Welcome & Keynote Session: Focus Pocus-24 Tricks for Retaining Command for Your Day - Paul Burton

Focus Pocus delivers a host of best practices for getting more done—the heart of accomplishment and its cousin
success. The more you accomplish, the more successful you feel. After attending Paul’s presentation, you’ll walk away with a list of new ways to be more productive and
more successful. He’ll show you how to:

1. Make a direct connection between productivity and its
relationship to success.

2. Receive two-dozen suggestions for increasing productivity and command over work and life.

3. Become motivated to achieve greater career and
personal success.

Sponsored by John Deere

   
3:30 - 4:00 p.m. Break
   

4:00 - 5:30 p.m.

Nathan Schock
Schock

Matt Roberts
Roberts

Trends In Energy/Alternative Fuels - Nathan Schock, POET & Matt Roberts, PhD.

What are the main influences escalating the demand for ethanol and other plant-based energy? This session examines the trends in the alternative fuel market and the initiatives needed to drive the production to meet the demand. You’ll also discover the messages and opportunities on which ag communicators and marketers
need to focus.

   
5:30 - 7:30 p.m.

Welcome Reception

Mingle with friends and enjoy some great networking. Trends goes “off site” for this reception. You can look forward to a fantastic food in a relaxing atmosphere.

 

Wednesday, November 9

 

8:00 a.m. Continental Breakfast
   

8:30 - 10:00 a.m.

Max Armstrong
Armstrong

Theran  Null
Null

Terry Jones
Jones

Debbie Lyons Blythe
Lyons Blythe

J.D. Alexander
Alexander

Productivity In The Field - Panel Discussion
Moderator: Max Armstrong, Farm Progress
Panel: Theran Null, Gage's Fertilizer & Grain
Terry Jones, Iowa Producer
Debbie Lyons Blythe, Kansas Producer
J.D. Alexander, NCBA Officer/President-Elect, Owner, Alexander Cattle & Farms

The urgent need for increased productivity in agriculture will affect the ways our target audiences communicate, make purchasing decisions and get information. What are the trends that will speed the invention of new technologies and other avenues for communicating with growers and the channel? A panel of producers and growers will share their thoughts on what they use now, and what they’ll need to stay ahead of the curve.

   
10:00 - 10:30 a.m. Break
   

10:30 - 12:00 Noon

Sara Wyant
Wyant

Tom Dorr
Dorr

Dan Basse
Basse

Bailey Ragan
Ragan

Meeting the Growing Demand for Exports for Trade - Panel Discussion
Moderator: Sara Wyant, Agri-Pulse
Panel: Tom Dorr, U.S. Grains Council
Dan Basse, AgResources
Bailey Ragan, Bunge Grain, Biofuels and Fertilizer

Much of American agriculture is dependent on international trade. What does this mean for the future of the ag industry in our country? Our panel will discuss the technologies, policies and other productivity enhancements needed to meet the growing export demand. Come prepared with questions and discussion topics.

   
12:00 Noon - 1:30

Professional Development Awards of Excellence Luncheon

Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product/species management and sales. Awards
will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.

PDA Awards Sponsored by Farm Progress Companies

   

1:30 - 3:00 p.m.

Jeff Simmons
Simmons

Shared Session with NAFB - Productivity to Feed a Growing Population - Jeff Simmons, Elanco

Solutions exist today to help meet food needs, but consumers don’t want technology used in food production. Right?

Jeff Simmons, President, Elanco, will explore this modern myth that consumers don’t want modern, efficient technology used in food production.

To better understand consumer opinions, Elanco commissioned a research review of 27 studies accounting for more than 97,000 consumers in 26 countries to further analyze this trend. The results may surprise you.

Learn more about consumer perceptions of technology and the role technology and choice play in feeding a growing population. Join the dialogue today at www.plentytothinkabout.org

   
3:00 -4:00 p.m. Meet & Greet Reception with Speakers

 

 

Sponsored By: Meister Media
Sustaining Partners:

AdayanaAgri Marketing MagazineFarm ProgressHigh Plains/Midwest Ag JournalJohn DeereSuccessful Farming