How Will Global Trends Affect You?
Tuesday, October 5
KEYNOTE SESSION
Agriculture In a Globally Local World
2:00 - 3:30 p.m.
 Mark Pearson |
Mark Pearson, Market to Market
Breakthrough technologies. A greater focus on sustainability. Increased foreign competition. Mark Pearson will share his perspective on how the shift of connectivity in today’s world is influencing U.S. agriculture and what it means to be a part of the food production chain in a globally local world. Mark is a farmer, business owner, and host of the nationally syndicated public television program "Market to Market" and the highly successful daily farm program "The Big Show.”
Speaker courtesy of Ag Speakers Network
3:30 - 4:00 p.m. - Break
Sponsored by National Cotton Council
Feeding the World
4:00 - 5:30 p.m.
 Dr. Jay Lehr |
Dr. Jay Lehr, Economist & Futurist
Agribusiness professionals are faced with the global challenges of skyrocketing populations and dramatic increases in food demand. Dr. Jay Lehr will discuss the current energy, land and diet dilemmas facing farmers and agribusiness as well as the technological advances that can be used to solve them. Explore the issues being addressed now and how the industry is planning for the future.
Speaker courtesy of Ag Speakers Network
5:30 – 7:30 - Welcome Reception
The opening reception will take place off-site at the Saffron Restaurant & Lounge. The bar at Saffron is an ideal location to sit and relax while enjoying unique, hand-crafted cocktails, a perfectly adapted wine list with selections from around the world and delectable mezzes from the Mediterranean.
Sponsored by Broadhead + Co.
Wednesday, October 6
8:00 a.m. - Continental Breakfast
 Tom DiBacco |
 Erin Daley |
 Jim Compart |
 Todd Stohlmeyer |
Macro Food Trends Panel Discussion
8:30 - 10:00 a.m.
Moderator: Tom DiBacco, Director of Consumer and Government Relations, Broadhead + Co
Panel:
Erin Daley, Economist, U.S. Meat Export Federation
Jim Compart, pork producer/owner of Compart's Boar Store, MN PPA President
Todd M. Stohlmeyer, VP/Commodity Sourcing and Grain Operations, General Mills
From consumer demand for niche products to new packaging and product design technologies, panelists will discuss the emerging trends they see today and how they will impact agriculture. The panel will be representative of the production chain, from retail to the producer, to provide a 360-degree view of what’s going on in food production.
10:00 - 10:30 a.m. - Break
Sponsored by CHS, Inc.
Creating Effective Digital Brand Communities
10:30 a.m. - 12:00 p.m.
Tim Brunelle, Chief Executive Officer, Hello Viking
In today’s consumer market, brand web sites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum around your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best connect with customers and build brand communities.
12:00 p.m. - 1:30 p.m. - Professional Development Awards of Excellence Luncheon
Each year, NAMA honors members with hands –on responsibility in marketing communications, public relations, product/species management and sales. Awards will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.
Sponsored by Farm Progress Companies
Washington Update: What to Expect in 2011
1:30 - 3:00 p.m.
 Jim Wiesemeyer |
Jim Wiesemeyer, Senior Vice President, Policy & Trade Issures, Informa Economics, Washington office
A turbulent and rapidly evolving political climate has ushered in a new focus on the environment, food production, rural restoration and nutrition. Jim Wiesemeyer provides an update on what’s going on in Washington today and what to
expect in the coming years.
Speaker courtesy of Ag Speakers Network
3:00 - 4:00 p.m. - Meet & Greet Reception with the Speakers
Sponsored by North Central NAMA
