FALL AHEAD. HARVEST OPPORTUNITIES. Join NAMA and your fellow agri-marketing colleagues in Minneapolis, October 14-16, for innovative insights on the industry, practical tips and tricks to succeed and, as always, invaluable networking opportunities.
Keynote speakers Bruce Turkel and Ty Bennett will discuss defining your brand and the importance of connection and trust. Interactive breakout sessions will challenge your thinking. Top notch networking will forge new connections with your peers and deepen relationships with friends and colleagues.
Change in our industry is constant — “fall ahead” by exploring the newest strategies and developing strategies for adapting to the latest technologies. We can’t wait to see you in Minneapolis! Sponsorship Opportunities Available There are great sponsorship opportunities available for Fall Conference! Clickherefor a list. For more information contact Jenny Pickett at (913) 491-6500 or email [email protected].
Monday, October 14 4:30-5 p.m. Pre-Conference Networking Activity
Conference Kickoff 5–6:30 p.m. Kick Off Reception Join your friends and colleagues to kick off the conference! Sponsored by CLUTCH.
Tuesday, October 15 7:45–8:30 a.m. Continental Breakfast Sponsored by Bader Rutter.
8:30–10 a.m. Partnership is the New Leadership Ty Bennett
The adage “Old ways won’t open new doors” has never been truer in today’s business environment. Fear-based leadership and reliance on titles are no longer appropriate or effective. What do leaders and their employees want instead? Commitment, collaboration and trust. Leadership expert Ty Bennett shares how to bridge the gap between these outdated mentalities and modern solutions that resonate with team members of every level. In his eye-opening keynote, you’ll discover how to:
• make your people feel heard • overcome obstacles that hinder effective leadership • master conversational leadership • cultivate compassion and care in your organization
Owner and CEO of the world’s largest Ninja Warrior Gym, Ty Bennett has traveled the world speaking on how to transform the lives and careers of fellow business leaders. A serial entrepreneur, he has built multimillion-dollar businesses across various industries — and is dedicated to empowering individuals and organizations to challenge the status quo and foster strong relationships built on trust. He is the author of three bestselling books, which are used in graduate courses nationwide, including MIT. Ty helps leaders cultivate their relevance and influence to challenge old ways and open new doors. Followed by Professional Development Awards Presentation
10–10:15 a.m. Break
10:15–11:15 a.m. Breakout Sessions (choose one) Sponsored by DKY.
Utilizing Proprietary AI Apps—Panel Discussion Moderator: Doug Foley, Giant Goat Panelists: Teddy Bekele, Land O’Lakes Maija Hoehn, broadhead. Prescott Shibles, Farm Journal
Hear from ag industry leaders on how their companies are innovating with custom AI solutions.
Q&A Sit-Down with Ag Influencer, Brandi Buzzard Join us for this one-on-one discussion with an industry influencer. You'll learn how she plans out her content and the leap from organic to sponsored content. She will share guidelines, success measurements and tips with how companies can best approach influencers. Discover best practices for building strong partnerships with influencers to boost brand visibility and impact.
Brandi Buzzard is a cowgirl and rancher who has spent more than a decade speaking up for agriculture. In 2019, she was selected as a Top 10 Industry Leader Under 40 by Cattle Business Weekly as well as the NCBA Masters of Beef Advocacy Advocate of the Year. She has spoken on MSNBC, FOX, CBS, The Weather Channel and Newsy addressing issues like conservation, beef sustainability and nutrition. She has also visited the White House and spoken to senior White House officials about agriculture and sustainability.
A How-To Training for Chat GPT Doug Foley, Giant Goat Unlock the full potential of ChatGPT by diving into the world of Custom GPTs. Discover how we save 10+ hours per week without having to master prompt engineering or even knowing a single line of code!
Marketing Case Study: Minnesota Pork & the Paris Olympics Bailey Ruen, Director of Communications, Minnesota Pork Sports. Agriculture. The Paris Olympics saw Minnesota-based diving duo Kassidy Cook and Sarah Bacon bring home a silver medal in the Women's Synchronized 3m Springboard event. Learn how the Minnesota Pork Board developed a six-month partnership with 'Cook 'n Bacon' to uniquely promote pork nutrition aligned with strategic goals. In an increasingly digital world, #TeamPork is making a 'splash' to market pork as an essential protein of choice to the next generation of consumers.
12:30–1:30 p.m. Networking Lunch Sponsored by NAFB.
1:30–2:45 p.m. General Session: Agency C-Suite Panel Moderator: Laura Svec, Corteva Panelists: Beth Burgy, broadhead. Tina Charpentier, Padilla Laurie Fleck, Curious Plot Kiersten Schroeder, Clutch
2:45–3 p.m. Break
3–4 p.m. General Session Reimagine the Possible Stacy Hintermeister, VP Marketing, Surest
Imagining possibilities and putting the customer first is core to creating disruptive change. Learn how Surest has used the power of innovation and agile design to propel out-of-the-box ideas to transform healthcare.
4:30-6:30 p.m. Off-Site Reception at broadhead.
Wednesday, October 16 7:45–8:30 a.m. Continental Breakfast
8:30–9:30 a.m. General Session: Defining Your Brand Bruce Turkel
In today’s fast-paced world, having clear and concise brand messaging is essential. The most successful companies have mastered the art of condensing their message into just a few powerful words. Think Nike’s “Just do it” and BMW’s “Sheer driving pleasure.”
Branding expert Bruce Turkel presents an inspiring multimedia presentation, demonstrating how to reduce messaging to its most practical, actionable and compelling essence. Uncover common branding myths and learn how to develop a unique, game-changing difference that propels your brand forward.
Bruce Turkel travels the globe helping leaders and companies thrive in the new world of increased consumer expectations and choice. He crafts creative solutions and messaging strategies to “future-proof” brands. His global brand consultancy, Turkel Brands, has worked with clients including Discovery Networks, Bacardi Limited, Jewish Health Systems and more. As a frequent commentator on Fox Business and CNN International, Bruce addresses branding’s financial and personal impacts. Bruce’s fifth book “All About Them,” was named one of Forbes’ top 10 business books of the year.
9:30–9:45 a.m. Break
9:45–10:45 a.m. Deeper Dive Workshop Bruce Turkel
10:45–11 a.m. Break
11 a.m.–Noon General Session: Through the Lens of a Leader Danyel O'Connor, Altamont Capital Partners
Danyel O’Connor brings more than 20 years of progressive CPG experience and an insightful, results-driven approach to her role as role as Senior Advisor at Altamont Capital Partners. Danyel has an impressive history championing the success of diverse branded companies in high-growth atmospheres.
Most recently Danyel served as the first-ever CEO of Cravings by Chrissy Teigen, a food and lifestyle brand. Prior to that, she was the EVP of Sales & Marketing at Good Foods Group, a family-owned company based in Wisconsin specializing in producing fresh, healthy, and natural food products, including guacamole, dips, salsas, and a variety of pre-packaged rotisserie chicken salads. Sponsored by Padilla.
Registration
Don’t miss this chance to be in the center of it all October 14–16 in Minneapolis, MN. Register before October 1 and save $100!
Member: $575 Non-Member: $775
Cancellation Policy No refunds for cancellation after September 29.
Committee Members Tamara Fasching, TechMix Chase Kusel Greg Lammert, Corteva Agriscience Rachel Lium, Rantizo Rich Tiller, Ag Speakers Network Breck Von Bank, Agriculture of America & American Ag Network
Executive Committee Liaisons Edward Peck, broadhead. Laura Svec, Corteva Agriscience
