Did you attend last year?
If so, we want you back. This year’s program is a perfect continuation of the previous programs. Plan to come early for the Ag Tour. This tour will be sponsored by the MoKan Chapter of NAMA. Whether you’re new to the industry or a seasoned veteran, the Agri-Marketing Boot Camp will give you the tools you need to more professionally market to the ag industry.
Wednesday, August 14
7:00 a.m. to 4:00 p.m. — MoKan Ag Tour (optional)
Join us for the MoKan NAMA Ag Tour on Wednesday, August 14! This is a one-day, on-farm experience where attendees will tour and learn about different nuances of agricultural operations in the surrounding area.
The tour’s first stop will be at Raasch Family Farm, an expansive corn and soybean operation that also includes Carolyn’s Pumpkin Patch. Learn all about this interesting outfit. Next, the group will visit Green Dirt Farm in Weston, Missouri, where lunch will be served. This location includes the original barn, along with a dairy parlor and cheese kitchen, and reflects the owner’s commitment to bring the best sheep’s milk cheeses, yogurt and 100 percent grass-fed lamb to market. The last stop is Jowler Creek Winery, Missouri’s premier sustainable vineyard and winery. Attendees will learn about wine making and what goes into this family operation as well as a little wine tasting.
The cost is $100/person and includes breakfast and lunch as part of the tour. The tour will start and end at the Marriott Plaza Hotel with a 7:00 a.m. departure and return to the hotel by 4:00 p.m.
4:00 p.m. — Boot Camp Registration
5:00 to 6:00 p.m. — Welcome Reception
6:00 to 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off Boot Camp with a networking activity designed to help you get to know fellow attendees.
Thursday, August 15
8:30 to 9:00 a.m. — Continental Breakfast
9:00 to 10:30 a.m. — General Session
Moderator: Cliff Becker, Vice President, Farm Journal Media
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.
10:30 to 11:00 a.m. — Break
11:00 a.m. to Noon — General Session
Great Marketing: The Best of the Best
The Wyffels Hybrids Campaign
Trista Thompson, Media & Digital Strategy Manager and Mitch Heisler, Marketing Manager, Wyffels Hybrids
This session will detail the background and journey of the Wyffels Campaign—the Grand Champion winner at this year’s best of NAMA. Presenters will share the background, problems & opportunities, recommendations, implementation and results for this campaign. You’ll also learn about the Wyffels brand strategy and their approach to delivering their message.
Noon to 1:30 p.m. — Luncheon & General Session
Farm Radio Connects
Tom Brand, Executive Director, National Association of Farm Broadcasting
Farmers and ranchers are on the go and farm radio provides current, local relevant news for their operation. Continued industry research showcases the importance of farm radio for the U.S. agriculture industry. Radio is a daily source of ag related news and information producers need and want to know.
1:30 to 2:45 p.m. — Breakout Sessions (choose one)
Agriculture 101: A Year in the Life
Mindy Ward, Farm Progress
This interactive session will teach you the basics of the industry. You’ll learn about challenges and issues that producers face. You’ll also hear about the decisions they make and actions they take and when. You’ll walk away with an understanding of what a year in the life of a producer is like.
Ag Marketing 101: The Basics & Beyond
Dave Lehman, Kansas State University
This session will cover not just the marketing basics, but the agri-marketing basics and beyond. Dave Lehman is a seasoned educator and long-time Student NAMA advisor. He has coached many marketing teams to success.
2:45 to 3:00 p.m. — Break
3:00 to 4:00 p.m. — General Session
Perceptions vs. Realities in Modern Agriculture
Presented by Kate Lambert, Farmer Ambassador, USFRA
We’ve all heard about carbon emissions and farming practices in today’s headlines, on social media and in various documentaries. But the reality of ag carbon and farmer sustainability is not what you may think. Agriculture only represents 8.4 percent of all emissions, with a good amount being biogenic carbon, e.g. manure and cover crop residues, that are cycled by Mother Nature. One of the most meaningful solutions to our sustainability and climate woes may just be right below our feet. The soil on our farms and ranches hold potential to solve the challenges of the 21st century. It already stores and cycles carbon 3 times more than the atmosphere. Through climate-smart solutions and vital ecosystem services, we have the potential to reduce agriculture greenhouse gas (GHG) emissions by 50 percent. By harnessing further innovation, the sector’s emissions could sequester more carbon than it emits, up to 147 percent. Find out how to decipher perception versus reality and learn how farmers and ranchers are on a path to become the solution for sustainability and climate through soil carbon sequestration, water quality and biodiversity.
4:30 to 6:30 p.m. — Offsite Reception
Take a short walk down the street and join your colleagues at Café Trio. Hip & glamorous, Café Trio blends outstanding cuisine and cocktails for an award-winning “Come as you are” casual fine dining experience offering the perfect “Trio” of great Local Food, Art and Live Music.
Friday, August 16
8:30 to 9:00 a.m. — Continental Breakfast
9:00 to 10:00 a.m. — General Session
From the Experts: Growing a Career in Agribusiness
Sara Steever, Paulsen
Get the best practical career advice shared by over 30 leaders in agribusiness. Paulsen President Sara Steever interviewed some incredibly accomplished people in agriculture and brought together their most compelling ideas on scaling the ladder in our industry. From tips on networking to staying relevant to overcoming obstacles, you’ll get guidance from decades of experience in one session.
10:00 to 10:15 a.m. — Break
10:15 to 11:30 a.m. — Closing Session
Mentor Panel—Navigating the World of Agribusiness
Moderator: Kaitlyn O’Neal, Bayer
If your career path is a journey, then are you navigating? Whether you’re just starting out or you’re well down the road, everyone can benefit from an experienced mentor to help them get the most out of their career. This interactive session will feature three successful agribusiness professionals who will provide practical advice, success stories and tips that you can apply right away for getting the most out of your career in agribusiness. Panelists will share their professional experiences and answer your questions.
11:30 a.m. — Meeting Adjourn
Boot Camp will take place at the Kansas City Marriott Country Club Plaza, located at 4445 Main Street, Kansas City, MO 64111. Room rates begin at $159. Hotel Cutoff date is July 30, 2019.
Reserve your room today!
There are great sponsorship opportunities available for Boot Camp! For more information, please contact Jenny Pickett at (913) 491-6500 or email@example.com.
||On or Before July 30||After July 30|
*NOTE: Non-Members will receive one year of NAMA membership free with a full Boot Camp registration.
All attendees will receive a notebook packed with agriculture terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience.