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Small Marketing Department Workshop
If you’re flying solo or part of a small marketing team this workshop is for you. Join us to kick off your 2026 Agri-Marketing Conference experience with expert tips and training. As an agri-marketer, you face unique challenges that require special solutions. Whether you’re trying to improve planning and budgeting, stay ahead of evolving trends or develop new strategies, NAMA understands the demands you face. Focused on ag retailers, equipment dealers, small manufacturers and other small or in-house marketing departments, a series of short presentations—Ted Talks style—will share what you need to succeed. No additional fee or registration is required. Just be sure to register yourself and your team for #NAMA26 in St. Louis to catch these big ideas. |
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Forward Thinking: Future of Global Ag Landscape
Imagine the global ag landscape in 5, 10, even 15 years. Are there signs that point to seismic implications for the industry feeding, fueling and clothing a planet of 8 billion? Surging demand from emerging markets, decelerating growth in mature economies, intensifying trade frictions, and policy swings are reshaping where and how we compete. Sourcing, partnerships and brand positioning are no longer static; they’re high-stakes moves in a dynamic arena. Join the session and sharpen your foresight, outpace uncertainty, and craft narratives that resonate from the boardroom to the customers’ field. This session arms you with telescopic view of key emerging trends, risks, and opportunities to help you build practical, future-back marketing and communications strategies to stay ahead. Jenny Kim, Bayer Crop Science Jenny is an Economist in Bayer Crop Science’s Strategy department, where she leads long-term market outlooks and scenario analyses to guide strategic planning. She enables data-driven investment and resource-allocation decisions by applying scenario thinking and simulations to high-impact topics including biofuels, geopolitics and megatrends. With a foundation in data science and prior commercial leadership, Jenny has spearheaded analytics-first transformations in global marketing and sales, as well as for Bayer’s multi-brand US seed business. A native of Seoul, Korea, she is married into a fourth-generation farming family in mid-Missouri. Since 2019 she has been a proud farm owner, growing corn, soybeans, chestnuts and pecans. Jenny embraces her dual perspective as both a Bayer Crop Science employee and customer. |
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From Models to Meaning: Making AI Useful, Responsible and Scalable
Artificial Intelligence (AI) is no longer something that lives only in research labs or science fiction. It is now part of everyday life, influencing how we get information, make decisions, run organizations and solve large-scale problems. This session looks at how AI shifts from powerful technical tools into systems that shape real-world outcomes. This talk explores how improved data, faster computing, and more sophisticated algorithms enable AI to support decisions at multiple levels, from helping individuals to guiding organizations to informing decisions that affect entire communities. Building on these themes, in this presentation, you will explore how building “smart” AI is necessary but insufficient. For AI to truly help people, it must be trustworthy, fair, well-governed, and designed to work alongside humans rather than replace them. Using real-world examples from healthcare, education and industry, the session will highlight both the promise of AI and the risks associated with its use. Learn the questions that leaders and communities must grapple with when deploying AI in ways that are ethical, practical and sustainable. Dr. Phillip Payne, Washington University Dr. Payne serves as the Chief Health AI Officer for BJC Healthcare and Washington University Medicine, where he is the founding Director of their joint Center for Health AI. He is also the Vice Chancellor for Biomedical Informatics and Data Science at Washington University. In addition, he holds the Janet and Bernard Becker Professorship and is the founding Director of the Institute for Informatics, Data Science and Biostatistics within the Washington University School of Medicine. Dr. Payne is a Professor of General Internal Medicine and Computer Science and Engineering. |
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Table Talks (NEW!!)
This new session is a dynamic small-group discussion experience. Pick from 10–15 topic tables, settle in with 5–8 peers, and dig into a focused, 20-minute conversation. When the time’s up — switch tables and discover a whole new topic and network! Table topics include:
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The Art & Science of Persuasion
What if you could understand the hidden triggers that drive human decision making? In this talk, we'll decode the science behind persuasion, revealing the subtle tactics that influence our choices. Captivate scours research on psychology, behavioral economics, and influence to bring attendees the most actionable way to increase impact. Learn to apply these insights to achieve goals, whether in sales, negotiations, or everyday life. Ben Wise, Google & Captivate Ben Wise is co-founder of Captivate, providing tactical tools to help increase your powers of communication and persuasion. He is a sought-after speaker on the psychology of persuasion and has appeared at industry events, conferences and corporate training programs. Beyond Captivate, Ben Wise is a 15-year advertising industry veteran who has held successive sales and leadership roles at Google, where he is currently the Head of Programmatic Media. Ben is active in his community where he serves on the Board of the Daily Bread Food Bank and advises multiple startups on sales and go to market strategy. |