Contest Information & Rules

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​​Logistics

• The competition is an elimination style tournament where all participants compete in the preliminary round.  The top winners of the opening round advance to the finals.
• During the first round all competitors call on the same fictional organization and sell the same product.  The judge is the buyer.   
• Top scoring performers move on to the Finals.   
• For the finals round there may be multiple judges observing the salesperson and the buyer via simulcast.   
• The preliminary scenario is posted here.
• The finals scenario is posted here.
• Contestants are allocated 10 minutes to complete the sales call. Sales skills exhibited by competitors are the primary areas evaluated. There will be a 10-minute break between each round.
• Individual competitors are eligible for awards. No team awards will be given.
• Contestants are evaluated based on the judging criteria.​

Rules

• Read and study the scenarios.  Do your research and be prepared.
• All presentations will be made live in Kansas City on April 5.  All participants must register for the Agri-Marketing Conference.
• You will be making a sales call to a fictional prospect.
• You will be evaluated on the sales skills you exhibit, including your ability to get a commitment for scheduling a follow-up meeting (finals round.)
• You will have 10 minutes to complete the sales call. You need to time yourself.  At 10-1/2 minutes you will be cut off.
• Time begins when the room monitor prompts you to begin.
• Your role will be evaluated and scored by GROWMARK or AgReliant Representatives. They will be the only people allowed in the  room with the exception of a NAMA staff monitor.  Questions will only be asked by the "buyer(s)."
• Role plays will be evaluated and scored on various aspects of the sales call, including overall approach, identification of needs, presentation of solutions, resolving concerns, and gaining commitment; other aspects will also be evaluated, including general communication skills, enthusiasm, and confidence.
• Any questions? Contact Janae Prewitt at janaep@nama.org or call the NAMA office at 913-491-6500.
• See below for the sample score sheet.  
• You can view the winning contestant videos from 2019 and 2021 below.
• Good luck 

​Score Sheet

2021 Competing Universities
2019 Winning Contestants