2020 - PRE-CONFERNCE WORKSHOP
Wednesday, April 15
12:00 to 3:00 p.m.
Equipping Your Small Marketing Department to Survive and Thrive
Emcee: Curt Blades, Senior Vice President, Ag Services, Association of Equipment Manufacturers
These sessions are targeted to ag retailers, equipment dealers, small manufacturers and other small or in-house marketing departments. This programming is part of the main conference fee, so no extra fee or registration is required.
Media Strategies for (Almost) Every Budget Pat Reese, Rooster Strategic Solutions
This session will provide tools for media and buying strategies, no matter the size of your budget or market. Key takeaways include:
• How to determine priorities as you begin to put your media plan together
• How to know if you're getting the best deal and how much you should pay
• How to measure the success of your efforts
• Understanding digital – get the basics for success
Marketing Panel Discussion
Moderator: Sara Steever, President, Paulsen
Panelists: Jesse Cler, Marketing & Communications Manager, CHS Inc.; Dave Patterson, Manager, Krone North America; and Jennifer Todd, Marketing Project Manager, Empire Cat
Hear tips and strategies from a panel of experts that understand the unique challenges of small marketing teams or individuals that work without formal marketing training.
You'll learn about:
• Components of an effective marketing plan
• Best use of co-op funds
• Localizing a national brand
• PR – how to earn media coverage
• Overlooked marketing opportunities
Best Practices Roundtable
Participate in discussion groups at tables divided by challenge/topics. Attendees will be able to focus on areas of interest and share ideas related to:
• Social media
• Media strategies and digital marketing
• Direct marketing and lead generation
• Budget breakdown – what works
12:00 to 3:00 p.m.
Equipping Your Small Marketing Department to Survive and Thrive
Emcee: Curt Blades, Senior Vice President, Ag Services, Association of Equipment Manufacturers
These sessions are targeted to ag retailers, equipment dealers, small manufacturers and other small or in-house marketing departments. This programming is part of the main conference fee, so no extra fee or registration is required.
Media Strategies for (Almost) Every Budget Pat Reese, Rooster Strategic Solutions
This session will provide tools for media and buying strategies, no matter the size of your budget or market. Key takeaways include:
• How to determine priorities as you begin to put your media plan together
• How to know if you're getting the best deal and how much you should pay
• How to measure the success of your efforts
• Understanding digital – get the basics for success
Marketing Panel Discussion
Moderator: Sara Steever, President, Paulsen
Panelists: Jesse Cler, Marketing & Communications Manager, CHS Inc.; Dave Patterson, Manager, Krone North America; and Jennifer Todd, Marketing Project Manager, Empire Cat
Hear tips and strategies from a panel of experts that understand the unique challenges of small marketing teams or individuals that work without formal marketing training.
You'll learn about:
• Components of an effective marketing plan
• Best use of co-op funds
• Localizing a national brand
• PR – how to earn media coverage
• Overlooked marketing opportunities
Best Practices Roundtable
Participate in discussion groups at tables divided by challenge/topics. Attendees will be able to focus on areas of interest and share ideas related to:
• Social media
• Media strategies and digital marketing
• Direct marketing and lead generation
• Budget breakdown – what works