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  • Home
  • About
    • Join NAMA
    • Member Login
    • National Office
    • National Leaders >
      • Executive Committee
    • Sponsorship
    • Member Directory
    • Post a Position
    • Job Board
    • Chapter/Regional Events
  • Events
    • 2024 Agri-Marketing Conference
    • 2023 Fall Conference
    • Boot Camp
    • Chapter/Regional Events
    • National Events
    • Webinar Calendar
  • Awards
    • Best of NAMA >
      • Best of NAMA Submission Rules
      • Best of NAMA FAQs
      • Best of NAMA Entry Forms
      • Last Year's Winners
    • Agribusiness Leader
    • NAMA Marketer
    • Next GEN NAMA
    • Ag Association Leader
    • NAMA Leader Awards
    • Awards of Excellence
  • Chapters
    • Chapter Map & Dues
    • Chapter Leaders
    • Chapter Resources >
      • Running Your Chapter
      • Promoting Your Chapter
      • Hosting Chapter Events
      • Chapter How-To Guide
    • Chapter Websites
    • Events
  • Students
    • Student NAMA Calendar
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    • Chapter Guidelines
    • Code of Conduct
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    • Accredited Student Chapters
    • Marketing Competition Guidelines >
      • 2023 Marketing Competition
    • Sales Competition Guidelines >
      • 2023 Sales Competition
    • NAMA Foundation Scholarship >
      • 2023 Awards and Scholarships
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  • NAMA Foundation
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2020 - PRE-CONFERNCE WORKSHOP

Wednesday, April 15
12:00 to 3:00 p.m.
Equipping Your Small Marketing Department to Survive and Thrive
Emcee: Curt Blades, Senior Vice President, Ag Services, Association of Equipment Manufacturers

These sessions are targeted to ag retailers, equipment dealers, small manufacturers and other small or in-house marketing departments. This programming is part of the main conference fee, so no extra fee or registration is required.

Media Strategies for (Almost) Every Budget Pat Reese, Rooster Strategic Solutions
This session will provide tools for media and buying strategies, no matter the size of your budget or market. Key takeaways include:
• How to determine priorities as you begin to put your media plan together
• How to know if you're getting the best deal and how much you should pay
• How to measure the success of your efforts
• Understanding digital – get the basics for success


Marketing Panel Discussion
Moderator: Sara Steever, President, Paulsen 
Panelists: Jesse Cler, Marketing & Communications Manager, CHS Inc.; Dave Patterson, Manager, Krone North America; and Jennifer Todd, Marketing Project Manager, Empire Cat

Hear tips and strategies from a panel of experts that understand the unique challenges of small marketing teams or individuals that work without formal marketing training.

You'll learn about:
• Components of an effective marketing plan
• Best use of co-op funds
• Localizing a national brand

• PR – how to earn media coverage
• Overlooked marketing opportunities


Best Practices Roundtable
​Participate in discussion groups at tables divided by challenge/topics. Attendees will be able to focus on areas of interest and share ideas related to:
• Social media
• Media strategies and digital marketing
• Direct marketing and lead generation
• Budget breakdown – what works
​
National Agri-Marketing Association
8700 State Line Rd., Suite 105
Leawood, KS  66206
Phone: (913) 491-6500
​Email: info@nama.org

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