NATIONAL AGRI-MARKETING ASSOCIATION
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  • Home
  • About
    • Join NAMA >
      • Membership Form
    • Member Login
    • National Office
    • National Leaders >
      • Executive Committee
    • Sponsorship
    • Member Directory
    • Post a Position
    • Career Opportunities
    • Contact
  • Events
    • Fall Conference
    • Boot Camp
    • Chapter/Regional Events
    • National Events
    • Webinar Calendar
    • Survey Results
  • Awards
    • Best of NAMA 2020 >
      • Regional Winners
      • Best of NAMA Past Winners
      • Best of NAMA Background Information
    • Agribusiness Leader
    • NAMA Marketer
    • Next GEN NAMA
    • Ag Association Leader
    • NAMA Leader Awards
    • Awards of Excellence
  • Chapters
    • Chapter Map
    • Chapter Leaders >
      • General Leader Resources
      • Chapter How-To Guide
      • Recruitment & Retention Tools
    • Chapter Websites
    • Events
  • Students
    • Podcasts
    • Awards and Scholarships >
      • Student Marketing Competition Winners
      • Innovative Idea Award Winners
      • Other Award Winners
    • Chapter Guidelines
    • Marketing Competition Guidelines
    • Sales Competition Guidelines
    • Forms & Nominations Applications
  • NAMA Foundation
    • Sponsors
    • Board of Trustees
    • Support >
      • Benefits
      • Opportunities
    • Online Auction
    • Century Club
  • Login

2020 - PRE-CONFERNCE WORKSHOP

Wednesday, April 15
12:00 to 3:00 p.m.
Equipping Your Small Marketing Department to Survive and Thrive
Emcee: Curt Blades, Senior Vice President, Ag Services, Association of Equipment Manufacturers

These sessions are targeted to ag retailers, equipment dealers, small manufacturers and other small or in-house marketing departments. This programming is part of the main conference fee, so no extra fee or registration is required.

Media Strategies for (Almost) Every Budget Pat Reese, Rooster Strategic Solutions
This session will provide tools for media and buying strategies, no matter the size of your budget or market. Key takeaways include:
• How to determine priorities as you begin to put your media plan together
• How to know if you're getting the best deal and how much you should pay
• How to measure the success of your efforts
• Understanding digital – get the basics for success


Marketing Panel Discussion
Moderator: Sara Steever, President, Paulsen 
Panelists: Jesse Cler, Marketing & Communications Manager, CHS Inc.; Dave Patterson, Manager, Krone North America; and Jennifer Todd, Marketing Project Manager, Empire Cat

Hear tips and strategies from a panel of experts that understand the unique challenges of small marketing teams or individuals that work without formal marketing training.

You'll learn about:
• Components of an effective marketing plan
• Best use of co-op funds
• Localizing a national brand

• PR – how to earn media coverage
• Overlooked marketing opportunities


Best Practices Roundtable
​Participate in discussion groups at tables divided by challenge/topics. Attendees will be able to focus on areas of interest and share ideas related to:
• Social media
• Media strategies and digital marketing
• Direct marketing and lead generation
• Budget breakdown – what works
​
National Agri-Marketing Association
11020 King Street, Suite 205
Overland Park, KS 66210
Phone: (913) 491-6500
Fax: (913) 491-6502
​Email: agrimktg@nama.org

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