NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members. The Webinar Calendar is updated continually. Check this page often.
February 12, 2026 11 a.m. central
Next Gen Farmers: Marketing Across the Generational Divide Darcy Schultz, Goodway Group & Andrew Warner, Swanson Russell As farm ownership transitions and younger producers take the reins, ag marketers face a balancing act: connect with the next generation without alienating the current one. This session explores what motivates next-gen farmers — from technology adoption to values-driven purchasing — and how marketers can segment, message, and deliver content that bridges the gap. We’ll also share how AI-driven dynamic personas are giving brands new visibility into these evolving audiences.
Key Takeaways:
Hear what’s shifting generationally (and what isn’t) in the marketplace and why it’s important to your brand
See the data on how farmers are making decision, what values inform them and how those signals evolve
Learn how to make the data actionable for your brand through dynamic personas
Speakers: Darcy Schultz is the Agriculture Growth Director at Goodway Group. With more than 20 years in marketing and 17 focused on digital, she helps ad agencies and agriculture brands achieve measurable growth through strategic digital advertising. Drawing on a mix of curiosity and innovation, Darcy bridges traditional ag values with modern marketing technology to create new opportunities and help clients thrive in a changing industry.
Andrew Warner is an Account Director at Swanson Russell with more than 25 years of experience driving strategic growth, brand development, and client success across the agriculture, industrial and B2B sectors. As a past president and current vice president of NAMA’s Missouri-Kansas chapter, Andrew is deeply engaged in advancing ag marketing and mentoring emerging professionals. His career is defined by strategic insight, team leadership, and a passion for connecting brands with their audiences.
This webinar is free to NAMA members. All others are $50.
