NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members. The Webinar Calendar for 2020 is updated continually. Check this page often. July 16, 11 a.m. CT The Evolution of Agrimarketing – 7 Trends for 2020 and Beyond David Lazarenko, Chief Growth Officer, Think Shift In this webinar, David Lazarenko, Think Shift, delves into seven key areas of change, challenge and opportunity through the lens of an agrimarketer, including:
Agri-Disruption – How are all of the major shifts in the ag industry (i.e. trade wars, M&As, consumer mistrust) going to affect our roles as agrimarketers? What do we need to be prepared for and how should we navigate these tough times?
Agri-Culture – As ag companies continue to change to adapt to the major industry shifts, how do agrimarketers communicate and engage internal audiences?
Agri-Digital – We’ve all jumped onto the digital bandwagon now but why aren’t we seeing the results we were promised/expecting?
Agri-Marketing – And finally, what can agri-marketers learn from more progressive marketers/industries around the world? Where are they seeing success and how can we get some?
In 20 plus years in the agrimarketing industry, David has led successful brand and product launches, re-branding and brand alignment initiatives, sales campaigns and corporate responsibility campaigns for some of agriculture's largest and most successful corporations. Registration for this free webinar.
Webinar recordings available free to members on their NAMA Member Portal.
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