NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members. The Webinar Calendar is updated continually. Check this page often. Webinars are always free to members and are $50 for non-members. March 16 11 a.m. central The Art of Storytelling Free to members - $50 for non-members Register here. From the cave paintings at Lascaux to the latest Marvel epic; Aristotle to AI, storytelling is the hallmark of humanity – it’s how we learn, how we escape, how we pass on knowledge, share discoveries and connect to each other and world. Humans are storytelling animals. In a connected world, where the sum total of human creation is a tap away, telling the right story can make the difference between more of the same and resonance.
Takeaways:
Aristotle’s Obstacle – How understanding what stands in someone’s way is as important as knowing what they want.
It’s About the Audience – Why stories are about the audience, not the teller and how brands can shift their perspective and make their customers the heroes through storytelling.
One Story, Many Chapters – It’s not about a single perfect execution, it’s about having a story to tell and a consistent approach to telling it.
Presenters: Craig Heimbuch, Farm Journal Studios Ryan Hartsock, Wild Creative
Webinar recordings available free to members on their NAMA Member Portal.
