Past, present and future converge at the gateway where east meets west. Stay on top of trends and stay at the top of your game when you join your agri-marketing colleagues in St. Louis for the 2021 NAMA Fall Conference.
Use this late-in-the-year event to keep pushing yourself and your company forward with excellent educational sessions and unbeatable networking opportunities. Let NAMA help you make great things happen October 4-6.
Sponsorship Opportunities Available There are great sponsorship opportunities available for Fall Conference! Click here for a list. For more information contact Jenny Pickett at (913) 491-6500 or email Jennyp@nama.org.
5:00 - 6:30 p.m. Opening Reception Sponsored by Calibrate
Tuesday, October 5 8:00 - 9:00 a.m. Continental Breakfast Sponsored by the Gateway NAMA Chapter
9:00-10:15 a.m. Opening General Session: Turn Chaos into Competitive Edge Karen Post At some point, we all face an obstacle or failure that seems insurmountable. But when you're down, you don't have to stay there. Learn how to create a turnaround and bounce back better than ever. Never fear—you can experience radical recovery and a return to glory.
Branding expert and serial entrepreneur Karen Post knows both victories and defeats from her quest to produce big results over the past three decades. Unorthodox, optimistic and full of wit, she will inspire you to take risks, be resilient and reap the rewards of staying open to new possibilities.
Sought out internationally for her insights, Karen has worked with everyone from athletes and entertainers to start-ups and Fortune 500 companies including Chevron, Bank of America, Pepsi and Procter & Gamble. She’s been featured in over 350 media outlets such as NBC, CNN, the New York Times and The Wallstreet Journal. Karen has also authored two books – Brand Turnaround: How Brands Gone Bad Returned to Glory… and the 7 Game Changers that Made the Difference (McGraw-Hill) and Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds (AMACOM).
10:15 a.m. Break Sponsored by Paradowski
10:30 a.m. - 11:30 a.m. Breakout Sessions Brain Tattoo: Build a Distinct Brand that Sticks Karen Post
The Best of the Best: A Case Study from Best of NAMA Grand Champions Kari Porter & Lauren Meehan, DMH
11:30 a.m. - 12:30 p.m. Breakout Sessions What are soil carbon markets? Dr. Dianna Bagnall, Soil Health Institute This session will introduce emerging soil carbon markets and explain what they are and how they work. We will decode common terms used when discussing soil carbon markets and introduce how carbon is stored, measured, accounted for, and sold.
A Decade of Ag Erin Fitzgerald, USFRA How can sector-wide collaboration and transformative investment in climate-smart agriculture drive forward the sustainable food systems of the future?” Sponsored by Goodway Group
12:30 - 1:30 p.m. Networking Lunch Sponsored by NAFB
1:30 - 2:30 p.m. Breakout Sessions Achieving the Impossible: Creating a High-Performance Team Chris Carter
Venture Capital and Ag Tech: The Next Innovation Wave and How Ag Marketers can be ready? Brandon Day, CEO
2:30 p.m. Dairy Break Sponsored by Hoard's Dairyman
3:00 - 4:15 p.m. General Session: MLS4THELOU Speakers: Travis Ulmer and Matt Collins, Cannonball Learn about the early emergence and branding of an MLS team in St. Louis.
4:30 - 6:30p.m. Off Site Reception Join fellow attendees at Brighton Agency just a short walk away from the hotel. This will be an amazing opportunity to network! Sponsored by Brighton Agency
Wednesday, October 6 8:00 - 8:45 a.m. Continental Breakfast
8:45-10:15 a.m. The Credibility Advantage: Using Body Language to Sell Your Product, Your Service and Yourself Chris Carter Everybody is in sales. No matter what your job title or position, you’re always selling yourself! Get tips on how to identify when your prospect is ready to buy—and how to communicate so that they’re always buying YOU. And hear how to do this in person or in a virtual setting.
Christopher Carter is a popular speaker and entertainer and has been recognized as a leading corporate magician and mindreader. He’ll be the first to admit he’s not psychic – he’s simply an incredibly skilled observer of human behavior who will share a few secrets to success with you.
At a young age, Christopher began noticing how people broadcast thoughts in ways beyond words. This led to a lifelong interest in non-verbal communication and “people reading.” He studied psychology and theatre in college, then realized he could put them together while doing graduate work. Named one of the best mentalists in the world by the Psychic Entertainers Association, Christopher has delivered command performances for major companies such as Bristol Myers Squibb, Phillips Electric, John Deere and Exxon Mobile.
Professional Development Awards of Excellence Awards Presentation Sponsored by Farm Progress
10:15 a.m. Break Sponsored by the National Cotton Council
10:30 - 11:45 a.m. Closing General Session: Through the Lens of a Leader Anthony Osborne, Head of North America Marketing, Bayer Crop Science End your Fall Conference experience with a view of the major challenges facing our industry and a forecast for what lies ahead from Anthony Osborne. In his role with Bayer, Anthony has the responsibility for bringing Bayer’s broad crop science portfolio together in a meaningful way, translating into value for farmers. He and his team manage the brands for seeds & traits, crop protection, seed growth, and Climate FieldView™ as well as the delivery of annual marketing plans while ensuring alignment across distribution and sales teams.
For more than 30 years with Bayer, Anthony has been in a variety of commercial and business roles. Most recently he served as the US Commercial Customer Marketing Lead and, prior to that, he held the position of VP of Marketing for the Climate Corporation. He also led the global product platforms for wheat and sugarcane and was previously the Product Management Lead for South America, focusing on the launch of biotech products in corn and soybean crops.
Sponsored by HLK
Fall Conference Registration
Don’t miss this chance to be in the center of it all October 4-6 in St. Louis. Register for NAMA Fall Conference today!
The NAMA Fall Conference will take place at The Ritz Carlton – St. Louis. The Ritz Carlton – St. Louis 100 Carondelet Way St. Louis, MO 63105 Room Rate: $200 USD per night The hotel early registration date is September 30, 2021. Reservations made after September 30 are subject to higher rates and potential unavailability. Book your room here or call 1-800-960-7056 and speak with a reservations agent mentioning "NAMA."
In addition to our Sustaining Partners, the following are Fall Conference Sponsors: Ag Speakers Network Boelte Hall Calibrate CHS Colle McVoy Gateway NAMA Chapter Goodway Group HLK Hoard's Dairyman Mod Op National Ag Day National Cotton Council NCBA Paradowski
Fall Conference Volunteers
Chair Michele Tibodeau, CHS, Inc.
Vice Chair Toni Edinger, Cannonball
Committee Members Chris Grogan, Growmark Trista Thompson, Wyffels Rich Tiller, Ag Speakers Network Brian Torrey, John Deere