2022 Fall Conference

LOOK WHO'S COMING!

Join NAMA and your agri-marketing colleagues in Minneapolis this October to learn the latest and most effective ways to connect with your customers, build your brand and grow revenue. At the 2022 NAMA Fall Conference, informative educational sessions will leave you with valuable tips, and you’ll enjoy unbeatable networking opportunities to build lasting connections.

Between dynamic keynoters, thought-provoking breakouts and a fun ag tour, you’ll gain new insights and be challenged to think differently.

Don’t miss out! This year’s Conference will help you end the year on top and ring in 2023 with a plan for success.

Sponsorship Opportunities Available
There are great sponsorship opportunities available for Fall Conference! Click here for a list. For more information contact Jenny Pickett at (913) 491-6500 or email Jennyp@nama.org.

PROMOTE FALL CONFERENCE

Schedule & Sessions

Monday, October 10
2:30 - 3:30 p.m.
NAMA Foundation Board Meeting

3:30 - 4:00 p.m.
NAMA Board of Director's Meeting

4:30–5 p.m.
Pre-Conference Networking Activity

5–6:30 p.m.
Opening Reception

Tuesday, October 11
7:45–8:30 a.m.
Continental Breakfast
Sponsored by Padilla.

8:30–10 a.m.
General Session and PDA Awards presentation
In Pursuit of More
Colleen Francis

The rules have changed in today’s buying culture. Customers are different. How they buy is different. Even the economy in which you sell is different. Today, consumers want more.

Yet too many sales teams remain stuck in the past, using dated tactics that fail to resonate with the buyer; ones that deliver the same results: stagnant sales.

Colleen Francis will help you take a hard look at your selling model to determine whether it’s in line with changing demands. You’ll also go deep inside the mind of today’s consumer, who is price sensitive and strapped for time. Mobile powered but craves personal connection. Overwhelmed by choice and looking to others for trusted advice.

You’ll learn how to design a winning approach that improves your closing speed and rates, how to use your secret sales force to influence buyers before you even meet them and discover how to leverage your team’s talent.

Founder and President of Engage Selling Solutions, Colleen is also an award-winning writer and shrewd sales leader. Understanding the challenge of selling in today’s market, clients applaud her frank, no-nonsense approach to solving problems and capitalizing on opportunity.

10–10:15 a.m.
Break
Sponsored by Fastline

10:15-11:15 a.m.
Breakout Sessions (choose one)

The New Performance Culture: Colleen Francis, Engage Selling Solutions
The new performance culture leaves no one behind. Teams must comprise members who are top performers—no one is coasting or being artificially supported. The new performance culture is about dominance, not keeping up.

The leader’s role is to create, nurture, and leverage the success of these teams. The bar is constantly raised. The best managers succeed only when their top people are outperforming what they once achieved as team members themselves.
In this dynamic session, Colleen will show you how the best leaders accelerate performance.

Marketing the Gopher Brand: Mike Wierzbicki, University of Minnesota
Mike Wierzbicki is the Senior Associate Athletics Director for the University of Minnesota. He will cover the shifting landscape of college athletics in addition to Gopher Athletics Marketing and Branding Strategy. Attendees will learn how sports sponsorship fits into the marketing mix; featuring case study examples.

The session will also look at live athletic events and fan engagement post Covid.

11:15-11:30 a.m.
Break
Sponsored by National Cotton Council

11:30 a.m. - 12:30 p.m.
Breakout Sessions (choose one)

Climate Smart Ag, Brad Justice, Indigo Ag
This session will focus on the push for climate smart agriculture and what it means. It will focus on how it plays out for agribusiness, starting with CPG and working all the way back to the farmer. You'll learn the political aspects of the story, questions we should be asking and how industry players should be thinking about this movement.

Why should ag be acting now? Brad Justics with Indigo will tell us why.

Working with Influencers, Janice Person, Grounded Communications
This program will focus on what you need to know about starting an influencer program. You'll learn what an influencer is and how a program works in ag. Hear the facts on influencers and trends in the ag influencer space. You'll also learn how to evaluate an influencer and measure success. Not to mention some lessons learned in the ag influencer space.

Janice Person is founder of Grounded Communications. She is an industry communications expert, consultant, and former employee of small, medium, and large ag companies.

12:30–1:30 p.m.
Networking Lunch
Sponsored by NAFB.

1:30–2:30 p.m.
General Session: Recruiting & Retaining Talent
A Panel of Agency C-Suite Professionals

Moderator:
Beth Fannin, Growmark

Panelists:
Dean Broadhead, broadhead
Laurie Fleck, Curious Plot
Jessica Henrichs, Colle McVoy
Matt Kucharski, Padilla

Sponsored by Padilla.

2:30–2:45 p.m.
Break
Sponsored by Hoard's Dairyman

2:45–4:15 p.m.
General Session: How to Help Your Brand Stand Out
A Panel of MarCom Professionals

Moderator:
NAMA President Deron Johnson, Curious Plot

Panelists:
Sarah Haugen, CHS
Lisa Homer, FMC
Scott Schraufnagel, Purina

4:30–6:30 p.m.
Off-Site Reception at broadhead.
Join fellow attendees at broadhead. This will be an amazing opportunity to network!
Sponsored by broadhead.

Wednesday, October 12
7:45–8:30 a.m.
Continental Breakfast

8:30–9:30 a.m.
General Session
Your Brand is Not the Hero
Kristin Spiotto, StoryBrand

You may be surprised to learn that you’re not the hero in your own narrative—at least, you shouldn’t be. By thoughtfully crafting a brand story, one in which your customer takes center stage, a remarkable shift happens. Suddenly, your customer can see themselves partnering with you, working side-by-side to hatch a plan for success.

The right story is key to clearly communicating your mission and helping others realize your value. And almost all good stories follow the same formula. When you take the time to get it right, people begin to pay attention to what you have to say, and your growth will reflect that.

Kristin Spiotto, StoryBrand speaker and CEO of marketing agency Decoding Strategies, will explain the importance of simplicity and how to use the power of story to sell, while sharing a practical story-building framework your team can use right away.

When it comes to marketing, you only get one shot to make a first impression—Kristin will teach you how to make it count.

9:30–9:45 a.m.
Break

9:45–10:30 a.m.
Follow Up One-Liner Workshop
Kristin Spiotto, StoryBrand
This session is a follow-up to the morning's general session.
What is your one-liner? What is your customer’s? This hands-on, how-to exercise will focus on:

How to identify your customer’s problem
Explain your plan to help them
Describing a successful ending to the story

10:45–11:45 a.m.
Through the Lens of a Leader
Heather Malenshek, Chief Marketing Officer, Land O'Lakes
End your Fall Conference experience with a view of the major challenges facing our industry and a forecast for what lies ahead from Heather Malenshek. Heather serves as the Chief Marketing Officer for Land O'Lakes, overseeing B2C and B2B branding and marketing strategy, messaging development and execution excellence and is responsible for building marketing competencies across all businesses and geographies.

Prior to joining Land O’Lakes, Heather was the Chief Marketing Officer for the Harley-Davidson Motor Company. Her career has spanned a wide range of brands and categories including airline, financial services, pharmaceuticals, automotive, food and beverage, pet care and more. She has been recognized by Forbes as one of the world’s most influential CMOs in both 2018 and 2019.

Registration

Don’t miss this chance to be in the center of it all October 10-12 in Minneapolis. Register for NAMA Fall Conference today! Register before September 30 and save!

Before September 30
Member
$425

Non-Member
$540

After September 30
Member
$525

Non-Member
$640

Cancellation Policy - Cancellations until September 19 are entitled to a full refund. Cancellations from September 20-27 will receive a 50% refund. No refunds for cancellation after September 27. All refunds will be subject to a $25 processing fee.

Conference Hotel

The NAMA Fall Conference will take place at Loews Minneapolis.

Loews Minneapolis
601 First Avenue North
Minneapolis, MN
Room rate: $219

The hotel early registration date is September 30, 2022. Reservations made after September 30 are subject to higher rates and potential unavailability. Book your room here or call 1-877-880-8918 and speak with a reservations agent mentioning "NAMA."

BOOK HOTEL ROOM

Fall Conference Planning Committee

Chair
Toni Edinger, Cannonball

Vice Chair
Chris Grogan, GROWMARK, Inc.

Committee Members
Tara Adams, Bayer
Jesse Peters, CFI Tire Service
Susan Rhode, Farm Journal
Jennifer Saylor, J. L. Farmakis, Inc.
Trista Thompson, Wyffels Hybrids
Rich Tiller, Ag Speakers Network

Executive Committee Liaisons
Melanie Rice, Brownfield Ag News
Rachel Schneider, FBN

Future Fall Conference Dates

October 9-11, 2023
Ritz Carlton, St. Louis

Schedule & Sessions

Registration

Conference Hotel

Fall Conference Sponsors

Fall Conference Planning Committee

Future Fall Conference Dates

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