NATIONAL AGRI-MARKETING ASSOCIATION
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  • Home
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    • Join NAMA
    • Member Login
    • National Office
    • National Leaders >
      • Executive Committee
    • Sponsorship
    • Member Directory
    • Post a Position
    • Job Board
    • Chapter/Regional Events
  • Events
    • 2023 Agri-Marketing Conference >
      • Schedule
      • Sessions
      • Networking
      • Connection Point
      • Sponsors/Volunteers
      • Registration/Hotel
      • Flamingo Bowl
      • Promote Conference
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    • Boot Camp
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Best of NAMA

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WHAT IS BEST OF NAMA? | SUBMISSION FORMS | CALL FOR ENTRIES PDF| FAQs 

Best of NAMA Submission Rules

Download the Call for Entries
Submission Rules
Note: Categories marked with an “E” should be entered electronically. Please see instructions under Electronic Entry Submission. All other entries should follow the Physical Entry Submissions instructions, unless otherwise noted.


Physical Entry Submissions
  • An entry form and TWO EXTRA photocopies of the entry form must accompany each physical piece. Please clip these two extra entry forms to each entry. Please make sure entry forms are filled out with proper company names, correct spellings, etc., as winners’ plaques will be engraved from this information. Also, please be sure to include email addresses on entry forms, as all communication will be via email.
  • All entries become property of NAMA and cannot be returned. Please do not send original art or one-of-a-kind samples. Make sure your entries are constructed well so they last through two rounds of judging.
  • Please follow closely the entry preparation requirements noted with each section. Entries score higher when they follow the correct preparation instructions. For category clarification, please contact the NAMA office at (913) 491-6500 or email sherryp@nama.org.

PHYSICAL ENTRIES SHOULD BE SUBMITTED TO:

NAMA
8700 State Line Road, Suite 105
Leawood, KS  66206
PLEASE NOTE THAT THE NATIONAL OFFICE HAS MOVED!!

Electronic Entry Submissions
Categories marked with an  “E”, should be submitted electronically to BestOfNAMA.org.

Acceptable file formats for electronic submission:
  • Audio: MP3
  • Visual: JPEG, PNG, PDF
  • Video: Submit a public URL from YouTube. Digital files for video will no longer be uploaded or accepted.
  • Presentations: A URL only will be accepted. If you have a PDF or PowerPoint, please post to a web page and upload the URL.
  • Digital: Enter a demonstration URL. Digital files will no longer be uploaded or accepted.

For all electronic entry submissions, you fill out the entry form ONLINE.  All fields included in the online entry form must be completely filled out.  Print and include 2 copies of each electronic entry form with the other non-electronic forms you submit.

Broadcast and/or digital files for CAMPAIGNS will NOT be entered electronically, but instead must be entered with the rest of the campaign materials.

[ SECTION 1 ]

AGRIBUSINESS AUDIENCES
BEST OF SHOW
At the national level, three Best of Show categories have been established in the Agribusiness Audience section. One will be awarded in each of the following categories, at the discretion of the judges:
  • Advertising
  • Public Relations
  • Digital.
All three will then be eligible to compete for the Best of NAMA Grand Champion award, which will be awarded to the single-best entry in the Best of NAMA competition.

ADVERTISING
Ads, direct mail and other “paid” materials whose primary audience is farmers, ranchers and growers (unless otherwise specified).

JUDGING CRITERIA FOR ALL ADVERTISING ENTRIES
CHALLENGE OR OPPORTUNITY – 30%
Is the challenge specifically identified and is it clear how this marketing element addresses the challenge and/or opportunity? How unique, targeted or strategy-specific is this toward addressing the challenge/opportunity?
 
OBJECTIVE OR DESIRED RESPONSE – 30%
Was it well thought out and specified what this marketing element was expected to create in response or outcome? How well does this entry illustrate how that would be – and was – measured against that goal? Was it to change a perception or increase sales/participation? Is it clear what they wanted the audience to think or do – and did they?
 
TARGET AUDIENCE – 20%
Is the defined audience thoughtful and specific? Does it seem like the investment is driven to the right audience to get the results from the challenge/opportunity presented? Is it a broad target or a specific target? Is it clear from the entry?
 
CRAFTSMANSHIP/ORIGINALITY – 20%
Did this entry grab your attention? Did it seem fresh and different, or did you feel like you’ve seen it before? Ask the same questions when considering what you think the target audience would say. And what about the production quality? Is it well executed? Does it gain attention and impact by how it was executed?
 

CAMPAIGNS
Entry Preparation
Mount print materials on the inside of 13” x 16” (folded size), cover stock paper (minimum 65 lb.), black matte finish. Campaigns must be hinged together in an accordion fold; so all materials can be seen from one side when unfolded. A maximum of seven panels may be used. Mount your entry form on the outside back cover of the folder. Attach the two extra copies of the entry form via a paper clip or binder clip. For campaigns with broadcast elements, put flash drives in an envelope and attach to the folder OR list a URL that judges can visit to view the elements. Please make sure all flash drives are marked in case they get separated from the entry. Note: When calculating the cost of a campaign, be sure to figure in all costs, including personnel, etc.

Categories
1.  Integrated Campaign – Local: Exposure in no more than 5 states and total budget less than $200,000.
2.  Integrated Campaign – Regional: Exposure in 6 to 12 states and total budget from $200,000 to $1,000,000.
3.  Integrated Campaign – National: Exposure in 13 or more states and total budget of more than $1,000,000. Note: If entry does not meet criteria for a particular class, the entry must be submitted in the appropriate class based on the largest element of the campaign. (Example: Campaign in six states with a budget of $175,000 is entered in category 2.)
4.  New-product introduction: May contain all forms of communication used, including publicity, public relations, direct mail, advertising, etc. No budget restrictions.


PRINT
Entry Preparation
Mount materials on the inside of 13” x 16” (folded size), cover stock paper (minimum of 65 lbs.), black matte finish. Series ads must be hinged together in an accordion fold, so all materials may be seen from one side when unfolded. A maximum of seven panels may be used. Mount your entry form on the outside back cover of the folder. Attach the two extra copies of the entry form via a paper clip or binder clip.

Categories
5.  Spreads, b & w or color, any size, single or series.
6.  Single-page or less than single page ads, b & w or color, single entry.
7.  Single-page ads or less than single page ads, b & w or color, series (min. 2, max. 5).
8.  Trade ads, b & w or color, single or series: Directed at livestock veterinarians, farm managers, bankers, dealers, distributors or others serving agribusiness.
9.  Unique print advertising (includes preprinted inserts, three or more page units, belly bands, wraps, bags, etc.), any color, any size.
10.  Advertorials, b & w or color, single or series.


BROADCAST MEDIA
Entry Preparation
Upload files to BestOfNAMA.org.

Acceptable file formats for electronic submission:
  • Audio: MP3
  • Video: Submit a public URL from YouTube.  Make sure there are no security restrictions to access the video.

All fields included in the online entry form must be completely filled out. Print and include two extra copies of each electronic entry form with the other non-electronic forms you submit. If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org.

Remove countdown, color bars and end titles. Leave approximately 10 seconds of black leader at front. Dub series together in proper order, without IDs or leaders between commercials. A series may have a minimum of two and a maximum of five spots. Submit each entry separately. For categories 14 and 15, series must be entered as a single file.

Entries not submitted in the proper format are eligible for disqualification.

Categories
11.  Radio: Single commercial (any length). E
12.  Radio: Series (min. 2, max. 5, any length). E
13.  Television: Single or series commercial (any length). E


ELECTRONIC MEDIA
Entry Preparation
​
Upload files to BestOfNAMA.org.

Acceptable file formats for electronic submission:
  • Submit a public URL from YouTube: Make sure there are no security issues to access the video.
  • Web banners (for advertising on the web): Enter a demonstration URL through the website.

For all electronic entry submissions, you fill out the entry form ONLINE. All fields included in the online entry form must be completely filled out. Series must be entered in a single file.

Print and include two extra copies of each electronic entry form with the other non-electronic forms you submit. If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org.

Categories
14.  Audiovisual presentations directed at farmers, ranchers and growers. E
15.  Audiovisual presentations directed at dealers, distributors, sales reps or others serving agribusiness. E


DIRECT/TARGET MARKETING
Entry Preparation
Mount print materials on the inside of 13” x 16” (folded size), cover stock paper (minimum of 65 lb.), black matte finish. Campaigns must be hinged together in accordion fold, so all materials can be seen from one side when unfolded. A maximum of seven panels may be used. Mount entry form on the outside back cover of the folder. Attach two extra copies of entry form via paper clip or binder clip. For campaigns with broadcast elements, place flash drives in an envelope and attach to folder.  Please make sure all flash drives are marked in case they become separated from the entry. For oversized items, submit an 8” x 10” color photo. Oversized items are considered anything excessively bulky or larger than 12” x 15”.

Categories
16.  Direct mail – Directed at farmers, growers and ranchers: Flat.
17.  Direct mail – Directed at farmers, growers and ranchers: Three-dimensional.
18.  Direct mail – Directed at dealers, distributors, sales reps and all others serving agribusiness: Flat or three-dimensional.

OUTDOOR
Entry Preparation
Outdoor entries should be submitted via a photo. Please upload the PDF to BestofNAMA.org. Print and include two extra copies of the entry form with other non-electronic entries you submit.  ​For all electronic entry submissions, you fill out the entry form ONLINE. Be sure to answere all questions on the electronic entry form.   If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org.

​Category
19. Billboards or other outdoor ads (submit as a photo). E


COLLATERAL
Entry Preparation
Brochure/catalog entries should be prepared like print advertising. Mount print materials on the inside of 13” x 16” (folded size), cover stock paper (minimum 65 lbs.), black matte finish. Entries must be hinged together in accordion fold, so all materials may be seen from one side when unfolded. A maximum of seven panels may be used. For exhibit and oversized entries, submit 8” x 10” color photo. Oversized items are considered anything excessively bulky or larger than 12” x 15”. For posters and brochures, create a pocket inside folder, fold poster down and insert. Attach the two extra copies of the entry form via paper clip or binder clip.  For Exhibits Virtual please upload a Video to BestOfNAMA.org. 

Categories
20. Customer brochures, catalogs: Farmer-directed (1 or more elements).
21.  Brochures, catalogs, etc.: Directed at dealers, distributors or sales reps and all others serving agribusiness (1 or more elements).
22.  Point-of-purchase materials (posters, banners, POS displays, mobiles, packaging).
23.  Exhibits (trade and farm show exhibits, booths, etc.) Live
24.  Exhibits: Virtual E
25.  Premiums/specialties directed at farmers, growers and ranchers and all others serving agribusiness. Submit single entries and series in the same category.
26.  Corporate identity: Stationery package, business cards, logo design, branding.


ADVERTISING TO AGRIBUSINESS
Ads produced by media, agencies or services (photographers, direct mail houses, audiovisual, producers, etc.) whose audience is either agribusiness or agencies.

Entry Preparation
​
Mount print materials on the inside of 13” x 16” (folded size), cover stock paper (minimum 65 lb.), black matte finish. Campaigns must be hinged together in accordion fold, so all materials can be seen from one side when unfolded. A maximum of seven panels may be used. Mount your entry form on the outside back cover of the folder. Attach the two extra copies of the entry form via paper clip or binder clip.

For campaigns with broadcast elements, put flash drives in an envelope and attach to folder OR list a URL on the materials that directs judges to the broadcast elements. Please make sure all flash drives are marked in case they get separated from the entry. For oversized items, submit an 8” x 10” color photo. Oversized items are anything excessively bulky or larger than 12” x 15”.

Category
27.  Advertising to agribusiness – All elements: Advertisements, direct mail, media kits, etc.


PUBLIC RELATIONS
Primary audience is farmers, ranchers and growers (unless otherwise specified).

JUDGING CRITERIA FOR ALL PUBLIC RELATIONS EXCEPT WRITING
PLANNING– 30%
What was the level of strategy and thoughtfulness that went into developing this campaign? Was it clear what the opportunity was and how public relations efforts could help achieve brand and/or product goals? Was it unique? And well thought out? Was it clear what the end result should be?
 
EXECUTION – 30%
What is the quality and professionalism demonstrated through this effort in the entry as it is presented? There should be evidence of ingenuity and creativity using a combination and variety of techniques and elements to make the effort successful.
 
RESULTS – 40%

What evidence is there that the goals noted in planning were achieved? There should be efforts noted to identify, analyze and quantify results. Don’t forget, maybe there are additional valuable results and/or learnings achieved through the execution as well – if they are noted in the entry.

CAMPAIGNS
Entry Preparation
Submit all materials in a three-ring binder with 1½” spine or smaller.  Affix entry form to the back of binder. You may use up to five double spaced pages to describe the following: 1) planning, research, program objectives and purposes; 2) audiences; 3) strategies/communications techniques; 4) evaluation and feedback (explain tangible methods used to measure results); 5) budget (include all costs, such as cost of personnel to implement program). Supporting materials and examples may be included but must be contained within the three-ring binder.

Entry Tip: Improve your chances of success by submitting a smaller, but more descriptive entry. Carefully consider the judging criteria and entry guidelines when preparing entries. NOTE: Results weigh heavily in Public Relations entries — DON’T LEAVE THEM OUT.

​Categories
28.  Overall public relations program supporting product, service or corporate image: Directed at farmers, ranchers, growers, stakeholders or employees and all others serving agribusiness.
29. Media relations including media kits and media relations activities.
30. Public affairs/issues management program supporting public affairs.
31.  Brand Citizenship - Directed at farmers, ranchers, growers, stakeholders or employees and all others serving agribusiness. 
32.  Unique Sponsorship Campaign – campaign surrounding a targeted sponsorship that extends and elevates paid sponsorship dollars to broaden impact, awareness and retention of brand, product or initiative.


WRITING
JUDGING CRITERIA FOR ALL WRITING:
CLARITY OF MESSAGE– 30%
Is the intended message clearly and consistently communicated? It must be evident not only in the entry, but in the work sample of the entry as well. Would you know what the key message is without reading the entry form?
 
CREATIVITY/INGENUITY – 30%
There should be evidence of ingenuity and creativity using a combination and variety of techniques and elements to make the effort successful. Did this writing grab your attention? Did it seem fresh and different, or did you feel like you’ve heard/read something like it before?
 
EXECUTION – 30%

What is the quality and level of technical execution evident in the entry as it is presented? Is it easy-to-understand and free of spelling, grammar, structure and tone of voice errors? Does it deliver the thoughts and story that make the message clear and more meaningful?
 
RESULTS – 10%
What evidence is there that the goals were achieved? There should be efforts noted to identify, analyze and quantify results.  

Entry Preparation
​For all electronic entry submissions, you fill out the entry form ONLINE. Submit a PDF at BestofNAMA.org. Entry should include copy of manuscript and published copy. Verification of article or speech must accompany entry. Send two extra copies of the entry form along with other non-electronic forms.  

If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org. NOTE: Results weigh heavily in Public Relations entries — DON’T LEAVE THEM OUT.

Categories
33.  News, feature article or persuasive writing to include speeches, op-eds, commentaries, etc. (trade media). E
34.  News release (ag media). E


EVENTS
Includes events developed for product promotion, commemorations, openings, centennials, celebrations, etc. Includes planning, execution and evaluation.

Entry Preparation
Submit all materials in a three-ring binder with 1½” spine or smaller. Affix entry form to the back of binder. On not more than two double-spaced typewritten pages, describe the following: 1) planning, research, program objectives and purposes; 2) audience; 3) strategies/communications techniques used to reach objectives; 4) evaluation and feedback (explain tangible methods used to determine the event’s success); 5) budget (include all costs, such as cost of personnel to implement program). Include supporting samples: written plans, photographs, videos and other materials that further explain the nature and scope of project. Video and audio accepted on flash drives only. Please make sure all flash drives are marked in case they get separated from the entry. For Category 38 -  Events Virtual, please upload a Video to BestOfNAMA.org. NOTE: Results weigh heavily in Public Relations entries — DON’T LEAVE THEM OUT.

Categories
35.  Events: Customer events.
36.  Events: Media events.
37.  Events: Internal events.

Entry Preparation
Submit entries at BestOfNAMA.org.  For all electronic entry submissions, you fill out the entry form ONLINE.​

Acceptable file formats for electronic submission:
•  Video: Submit a public URL from YouTube. Make sure there are no security issues to access the video. All fields included in the online entry form must be completely filled out.

Print and include two extra copies of each electronic entry form with the other non-electronic forms you submit. If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org.

Category
38.  Events: Virtual  E


PUBLICATIONS
Entry Preparation
On not more than two double-spaced typewritten pages, describe the following: 1) planning, research, program objectives and purposes; 2) audience; 3) strategies/communications techniques used to develop editorial graphics to support project objectives; 4) evaluation and feedback (describe how you solicited audience feedback and response, and detail methods used to ensure the project met objectives and reader needs); 5) budget (include all costs, such as cost of personnel to implement program). Please submit all materials in
a three-ring binder with 1½” spine or smaller. If entering an electronic newsletter or magazine, please submit via flash drive and put in an envelope attached to binder with your printed entry forms. Please make sure all flash drives are marked in case they get separated from the entry. Also include a hard copy if entering an electronic newsletter. NOTE: Results weigh heavily in Public Relations entries — DON’T LEAVE THEM OUT.  

Categories
39.  Company and association newsletters – External, print or electronic: Newsletters issued on a regular basis, directed primarily at farmers, ranchers, or dealer & distributors. (Submit up to three issues.)
40.  Company and association magazines – External, print or electronic: Magazines, etc., issued on a regular basis, directed primarily at farm customers, prospects or others serving agribusiness. (Submit up to three issues.)
41.  Company publications – Internal, print or electronic: House publications, annual reports, etc., to company personnel or shareholders. (Submit up to three issues.)
 

AUDIO/VIDEO
Entry Preparation
Submit entries at BestOfNAMA.org.
For all electronic entry submissions, you fill out the entry form ONLINE.​

​
Acceptable file formats for electronic submission:
  • Audio: MP3
  • Video: Submit a public URL from YouTube. Make sure there are no security issues to access the video.  All fields included in the online entry form must be completely filled out.

Print and include two extra copies of each electronic entry form with the other non-electronic forms you submit. If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org.

Categories
42.  Audio/Video: Broadcast news or taped program. (Do not enter paid advertorials here.)  E
43.  Audio/Video: Feature or testimonial. (Do not enter paid advertorials here.) E


DIGITAL
Primary audience is farmers, ranchers and growers (unless otherwise specified).

JUDGING CRITERIA FOR ALL DIGITAL ENTRIES
CHALLENGE OR OPPORTUNITY – 30%
Is the challenge specifically identified and is it clear how this marketing element addresses the challenge and/or opportunity? How unique, targeted or strategy-specific is this toward addressing the challenge/opportunity?
 
OBJECTIVE OR DESIRED RESPONSE – 30%
Was it well thought out and specified what this marketing element was expected to create in response or outcome? How well does this entry illustrate how that would be – and was – measured against that goal? Was it to change a perception or increase sales/participation? Is it clear what they wanted the audience to think or do – and did they?
 
TARGET AUDIENCE – 20%

Is the defined audience thoughtful and specific? Does it seem like the investment is driven to the right audience to get the results from the challenge/opportunity presented? Is it a broad target or a specific target? Is it clear from the entry?
 
CRAFTSMANSHIP/ORIGINALITY – 20%
Did this entry grab your attention? Did it seem fresh and different, or did you feel like you’ve seen it before? Ask the same questions when considering what you think the target audience would say. And what about the production quality? Is it well executed? Does it gain attention and impact by how it was executed?
 
Entry Preparation Digital Advertising, Websites & Digital Content
​For all electronic entry submissions, you fill out the entry form ONLINE.​  
Submit URL through BestofNAMA.org. All fields in the upload form must be completely filled out.
​
Print and include two extra copies of the electronic entry form with the non-electronic entry forms you submit. If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org.

DIGITAL ADVERTISING
Category
44.
  Advertising on the web directed at farmers, ranchers or growers, and all others serving agriculture. E

WEBSITES
Category
45.
  Internet website directed at farmers, ranchers or growers and all others serving agribusiness. E

DIGITAL CONTENT
Categories
​46.
  Digital Content– web-based journals or blogs directed at farmers, ranchers or growers and all others serving agribusiness. E
47.  Webinars & Podcasts – E
48.  Email Marketing – Singular or series E

SOCIAL MEDIA
Entry Preparation

For social media, please submit URLs, PDFs or other digital assets (i.e., MP3 files) of all relevant materials.

Categories
49.  Social community building and engagement (social campaign) – includes use of Facebook, Twitter, Instagram, Pinterest, YouTube or other social platforms. ​E
50.  Social tactic – a specific activity (i.e., contest, Tweet-up, response-generating activity, etc.) leveraging Facebook, Twitter, Instagram, Pinterest, YouTube or other social platforms. E

MOBILE AND APPS
Entry Preparation
For mobile and apps, please tell us the name of the app and format (i.e., Apple or Android) so we may download it (i.e., iTunes or Google Play). Please do not submit apps with security restraints.

Category
51.  Smartphone Apps – Native apps, web apps, mobile optimized websites and games designed for smartphones (Apple, Android and other platforms). E

OTHER DIGITAL TOOLS
Entry Preparaton

Submit URL through BestofNAMA.org. All fields in the upload form must be completely filled out.
Print and include two extra copies of the electronic entry form with the non-electronic entry forms you submit. If you are not submitting other non-electronic entries, email your electronic entry form(s) to Sherry Pfaff, sherryp@nama.org.

Category
52. Other Digital tools Include videos, games, e-books, e-magazines, digital publishing and interactive sales presentations. E

 
[ Section 2 ]

NON-AGRIBUSINESS AUDIENCES
BEST OF SHOW
At the national level, two Best of Show categories have been established in the Non-Agribusiness Audience section. One will be awarded in each of the following categories, at the discretion of the judges: Consumer and Specialty. These two Best of Show recipients will join the three Best of Show winners from the Agricultural Audience section to compete for the Best of NAMA Grand Champion award, which will be awarded to the single best entry in the Best of NAMA competition.

CONSUMER
All work in consumer categories must represent efforts to reach consumers, or influence consumer perceptions or actions, on behalf of agricultural issues, organizations or initiatives.

JUDGING CRITERIA FOR ALL CONSUMER  ENTRIES
CHALLENGE OR OPPORTUNITY – 30%

Is the challenge specifically identified and is it clear how this marketing element addresses the challenge and/or opportunity? How unique, targeted or strategy-specific is this toward addressing the challenge/opportunity?
 
OBJECTIVE OR DESIRED RESPONSE – 30%
Was it well thought out and specified what this marketing element was expected to create in response or outcome? How well does this entry illustrate how that would be – and was – measured against that goal? Was it to change perception or increase sales/participation? Is it clear what they wanted the audience to think or do – and did they?
 
TARGET AUDIENCE – 20%
Is the defined audience thoughtful and specific? Does it seem like the investment is driven to the right audience to get the results from the challenge/opportunity presented? Is it a broad-target or a specific target? Is it clear from the entry?
 
CRAFTSMANSHIP/ORIGINALITY – 20%

Did this entry grab your attention? Did it seem fresh and different, or did you feel like you’ve seen it before? Ask the same questions when considering what you think the target audience would say. And what about the production quality? Is it well executed? Does it gain attention and impact by how it was executed?

Entry Preparation
Follow entry instructions detailed in Section 1.

Categories
53.  Company- or Producer-Funded Advertising campaign directed to consumers.
54.  Company- or Producer-Funded Advertising campaign element (i.e., tactic) directed to consumers.
55.  Company- or Producer-Funded Public Relations campaign directed to consumers.
56.  Company- or Producer-Funded Public Relations campaign element (i.e., tactic) directed to consumers.  E or physical entry, depending on the item.
57. Website directed to consumers. E
58. Social Media campaign directed to consumers. E
59. Influencer Activation -– directed to consumers. Engagement of professional influencer efforts to raise awareness, activate a campaign or increase sales-specific activity for a product, brand or greater initiative.
 
SPECIALTY
Includes companion animal, equine, turf, ornamental and forestry audiences.

JUDGING CRITERIA FOR ALL SPECIALTY ENTRIES
CHALLENGE OR OPPORTUNITY – 30%

Is the challenge specifically identified and is it clear how this marketing element addresses the challenge and/or opportunity? How unique, targeted or strategy-specific is this toward addressing the challenge/opportunity?
 
OBJECTIVE OR DESIRED RESPONSE – 30%

Was it well thought out and specified what this marketing element was expected to create in response or outcome? How well does this entry illustrate how that would be – and was – measured against that goal? Was it to change perception or increase sales/participation? Is it clear what they wanted the audience to think or do – and did they?
 
TARGET AUDIENCE – 20%

Is the defined audience thoughtful and specific? Does it seem like the investment is driven to the right audience to get the results from the challenge/opportunity presented? Is it a broad-target or a specific target? Is it clear from the entry?
 
CRAFTSMANSHIP/ORIGINALITY – 20%

Did this entry grab your attention? Did it seem fresh and different, or did you feel like you’ve seen it before? Ask the same questions when considering what you think the target audience would say. And what about the production quality? Is it well executed? Does it gain attention and impact by how it was executed?

Entry Preparation
Follow entry instructions detailed in Section 1.

Categories
60.  Specialty advertising campaign
61.  Specialty Public Relations campaign
62.  Specialty campaign elements (all disciplines – advertisements, public relations, digital, collateral, direct mail, etc.) – Single element or series, as applicable.


[ SECTION 3 ]
PRODUCER’S CHOICE
This category will be judged online by producers. The winner will be announced at the Agri-Marketing Conference in St. Louis, April 26, 2023.  The fee for this category is $120. Deadline is the same as for other entries, and you can include payment for these entries along with your other entries. The Producers’ Choice entry form is available online. 

Award judging and tabulation courtesy of Readex Research. List provided by Farm Progress. 

Note: this category is not eligible for Best of Show.

SINGLE PAGE AD
Entry Preparation 
For all electronic entry submissions, you fill out the entry form ONLINE.​ Submit entries at BestOfNAMA.org. All fields included in the upload form must be completely filled out.

Category
63.  Single-page ad – Directed at farmers, growers and ranchers. E

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