NATIONAL AGRI-MARKETING ASSOCIATION
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  • About
    • Join NAMA >
      • Membership Form
    • Member Login
    • National Office
    • National Leaders >
      • Executive Committee
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    • Member Directory
    • Post a Position
    • Career Opportunities
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    • National Events
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      • Best of NAMA Background Information
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​Young Marketers Compete in National Competition
 
OVERLAND PARK, KANSAS (April 22, 2019) A team of students from [university name] has (won, finished in [place]) at this year’s national marketing competition hosted by the National Agri-Marketing Association (NAMA). The competition was held April 10–11 in Kansas City, Missouri.
 
“Every team participating in the marketing competition does an excellent job of developing a thorough marketing plan, a process that takes most teams the majority of the academic year to complete,” said Amy Barron, Student NAMA Committee Chair.  “Those teams that advanced to the finals truly did exceptional work on their projects.  Each year I am amazed by the talent of these teams. They’re truly an awesome group that we hope will continue in Ag marketing as they begin their professional careers.”
 
The [university] team had XX students involved with this year’s project to market [product description]. The team spent the last several months conducting market research, writing the marketing plan and developing their presentation.
 
The top six marketing teams this year were: Finalists (in alpha order), Iowa State University, Texas A&M University and the University of Guelph. In Third place was Kansas State University, and in Second place the University of Nebraska in Lincoln. First place went to North Dakota State University.   
 
Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the marketing competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.
 
Overall, 29 student NAMA chapters participated in the marketing competition. The competition is part of the National Agri-Marketing Association’s annual conference and trade show. Nearly 400 student members attended the conference.
 
“The marketing competition is a great learning tool for these students and provides them with some really good practical experience,” said Barron. “Our congratulations to [university name] for their exceptional work and success at the marketing competition this year.”
 
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National Agri-Marketing Association
11020 King Street, Suite 205
Overland Park, KS 66210
Phone: (913) 491-6500
Fax: (913) 491-6502
​Email: agrimktg@nama.org

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