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Conference Sessions

OPENING GENERAL SESSION
​Wednesday, July 21, 9:00 - 10:30 a.m.
Scott Klososky
Leading Through Disruption
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In today’s business environment, all leaders in every organization is currently facing the monumental task of maturing their tools, processes, and people in a world dominated by technology. And now, the speed at which this is happening is very important also. Scott walks
you through the digital transformation and its formidable impact on your industry technologies that are currently impacting your industry, including the Internet of Things, automation,
wearable devices, cashless society, hyper-personalization, cybersecurity, and much more.
​You'll hear real world examples of organizations that have navigated the digital transformation successfully and those who have not.

Learning Objectives & Take-Aways:

• What is the influence innovative technologies are having on your industry?
• At what speed is your organization executing digital transformation? How can I measure that against the competition?
• Understand how technology can be used to make your organization more efficient, effective, and capable of adapting to a rapidly changing marketplace
• Develop “high beam” thinking, looking out into the future to spot trends that will disrupt your industry
• Creating Rivers of Information® to help you grow your Technology IQ more quickly and effectively
• Form a “technology halo” so customers can recognize the ways you use technology to offer them convenience and ease

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Scott is the founding partner of Future Point of View (FPOV), a digital strategy firm based in Oklahoma City. FPOV focuses on architecting world-class digital strategies, and in the process helps clients to raise revenue, lower costs and become leaders in their industry. 
 
This unique perspective and future vision have allowed Scott to travel the globe as a speaker, consultant, and author. He works with senior executives in organizations ranging from the Fortune 500 to universities, nonprofits, and countless professional associations and coalitions.
As a technology entrepreneur, he also continually works in the trenches of building his own companies.

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SECOND GENERAL SESSION
Wednesday, July 21, 11:00 a.m. - 12:30 p.m.
​Denise Lee Yohn
How to Build a Rock Star Brand 

You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.  Denise shows you how to achieve rock star brand status.  Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

​Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.

Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (JosseyBass), Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books).

​With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organizations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands

CLOSING GENERAL SESSION
​Thursday, 10 -11:30 a.m.
Paul Long
Connecting the Workplace and Life Through Fun

​Organizations around the globe are challenged right now to create engaging experiences in a society heavily dependent on virtual interactions. Speaker, author, podcaster and master of shenanigans, Paul Long leverages his concept of "Fundamism" to deliver a live keynote, virtual experience or workshop unlike anything you've experienced before.

​​Paul's message will lead you through a wealth of emotions as you laugh, think, and have FUN as a team. Through his FUNdamentals, Paul will empower you to make strides in improving your quality of life at home and work. When applied, these tactical behaviors are proven to create more joy, FUN and fulfillment in life while improving key performance indicators like customer experience, employee engagement, performance and a whole host of others.​​​

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​​Small Marketing Department Workshop

Tuesday, July 20, Noon - 3:00 p.m.
Equipping Your Small Marketing Department to Survive and Thrive 
These sessions are targeted to ag retailers, equipment dealers, small manufacturers and other small or in-house marketing departments. This programming is part of the main conference fee, so no extra fee or registration is required. 

Ted Talks-Style Presentations
Enjoy short 20-30 minute presentations from experts on several aspects of the small marketing department including:

• Media strategies for every budget
• Digital - understanding and best practices
• Planning & budgeting
• Public Relations
• Best use of co-op funds
• Direct marketing & lead generation 
• Social media

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Breakout Sessions: Announced May 15, 2021

Sponsored by AgriLife Studios, National Cotton Council of America, and WATT Global Media

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