In the Trenches – A Panel of Peers
Moderator: John Rozum, AEM
Mark Core, Vermeer
Michele Egan, Chr. Hansen
Steve Tomac, PBI Gordon
Learning from others is the focus of this session. Hear stories and best practices from your peers. Join the discussion and get your questions answered.
Telling a More Nuanced Story of Rural America
Lynn Franz, Director of Brand & Engagement Strategy, Land O’Lakes
Kalyn Grokett, Animal Nutrition Brand Marketing Manager, Land O'Lakes
As a convener brand sitting at the intersection of consumers and the agricultural community, Land O’Lakes, Inc. is uniquely positioned to bridge the urban-rural divide. Determined to debunk myths and change perceptions, its team set out to expose overlooked truths to tell more authentic stories about rural vibrancy. Interviews with both rural Americans and subject experts helped identify five key learnings demonstrating the value of rural America. Hear more about the research process and how Land O’Lakes is applying its findings to its communication efforts.
Navigating The Digital Marketing Landscape...Now and in the Future
Patrick McNamara, Head of Industry, Business & Industrial Markets, Google
Darren Robinson, Sr. Account Executive, Business & Industrial Markets, Google
Digital marketing is evolving constantly. To stay ahead of the curve, businesses need to innovate and evolve their marketing strategies at a rapid pace as well. In this session, Google leaders will share how to leverage Google’s ecosystem as a powerful tool to drive business objectives, including:
Conversation Critical: The Ups and Downs of Today’s Ag Economy
Moderator: Jeff Moore, Director, Strategic Accounts, Farm Progress
Darin Newsom, Senior Market Analyst, Barchart
Don Close, Chief Research and Analytics Officer, Terrain
The global and U.S. economies have been on a rollercoaster ride since COVID-19 entered the picture. As we monitor consumer trends, and what many believe is an impending recession, agri-marketers must prepare for the resulting effects on the ag economy.
Guided by moderatopr, Jeff Moore, Farm Progress, panelists Darin Newsom, Senior Market Analyst at Barchart and Don Close, Chief Research & Analytics Officer at Terrain will discuss the current climate.