SECOND GENERAL SESSION
Wednesday, July 21, 11:00 a.m. - 12:30 p.m.
Denise Lee Yohn
How to Build a Rock Star Brand
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.
CLOSING GENERAL SESSION
Thursday, 10 -11:30 a.m.
Connecting the Workplace and Life Through Fun
Organizations around the globe are challenged right now to create engaging experiences in a society heavily dependent on virtual interactions. Speaker, author, podcaster and master of shenanigans, Paul Long leverages his concept of "Fundamism" to deliver a live keynote, virtual experience or workshop unlike anything you've experienced before.
Paul's message will lead you through a wealth of emotions as you laugh, think, and have FUN as a team. Through his FUNdamentals, Paul will empower you to make strides in improving your quality of life at home and work. When applied, these tactical behaviors are proven to create more joy, FUN and fulfillment in life while improving key performance indicators like customer experience, employee engagement, performance and a whole host of others.
National Agri-Marketing Association
11020 King Street, Suite 205
Overland Park, KS 66210
Phone: (913) 491-6500
Fax: (913) 491-6502