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Conference Sessions

OPENING GENERAL SESSION
​Wednesday, July 21, 9:00 - 10:30 a.m.
Scott Klososky
Leading Through Disruption
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In today’s business environment, all leaders in every organization are currently facing the monumental task of maturing their tools, processes, and people in a world dominated by technology. And now, the speed at which this is happening is very important also. Scott walks
you through the digital transformation and its formidable impact on your industry technologies that are currently impacting your industry, including the Internet of Things, automation,
wearable devices, cashless society, hyper-personalization, cybersecurity, and much more.
​You'll hear real world examples of organizations that have navigated the digital transformation successfully and those who have not.

Learning Objectives & Take-Aways:

• What is the influence innovative technologies are having on your industry?
• At what speed is your organization executing digital transformation? How can I measure that against the competition?
• Understand how technology can be used to make your organization more efficient, effective, and capable of adapting to a rapidly changing marketplace
• Develop “high beam” thinking, looking out into the future to spot trends that will disrupt your industry
• Creating Rivers of Information® to help you grow your Technology IQ more quickly and effectively
• Form a “technology halo” so customers can recognize the ways you use technology to offer them convenience and ease

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Scott is the founding partner of Future Point of View (FPOV), a digital strategy firm based in Oklahoma City. FPOV focuses on architecting world-class digital strategies, and in the process helps clients to raise revenue, lower costs and become leaders in their industry. 
 
This unique perspective and future vision have allowed Scott to travel the globe as a speaker, consultant, and author. He works with senior executives in organizations ranging from the Fortune 500 to universities, nonprofits, and countless professional associations and coalitions.
As a technology entrepreneur, he also continually works in the trenches of building his own companies.

Sponsored by John Deere

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SECOND GENERAL SESSION
Wednesday, July 21, 11:00 a.m. - 12:00 p.m.
​Denise Lee Yohn
How to Build a Rock Star Brand 

You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.  Denise shows you how to achieve rock star brand status.  Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

​Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.

Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (JosseyBass), Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books).

​With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organizations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands

Sponsored by Curious Plot

BONUS GENERAL SESSION!
​Thursday, July 22, 9:00 - 10:00 a.m.
Matt Roberts
The U.S. and Ag Economy in 2021 and Beyond
Dr. Roberts will explain in simple yet entertaining terms how the economy is actually doing, down to the sector and/or regional level if needed, and what it means for Agriculture and your clients. These talks include interest rates, exchange rates, income growth, and how policy decisions will or won’t affect it. Given the current DC administration, Dr. Roberts can also discuss the winners and losers from trade, the policies that we do, and don’t need, and how trade has fundamentally transformed the lives of every American, from the mom-to-be craving cantaloupe in January to the real reason that we don’t produce iPhones in America.

Dr. Roberts is an active researcher, consultant and speaker, and has been quoted in The Economist, the Wall Street Journal and Forbes, has appeared on CNBC and is a frequent contributor to AgDay TV. Dr. Roberts taught economics and grain marketing at The Ohio State University for 15 years, publishing in multiple journals on technical analysis, commodity markets, and electricity markets

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CLOSING GENERAL SESSION
​Thursday, 10 -11:30 a.m.
Paul Long
Connecting the Workplace and Life Through Fun

​Organizations around the globe are challenged right now to create engaging experiences in a society heavily dependent on virtual interactions. Speaker, author, podcaster and master of shenanigans, Paul Long leverages his concept of "Fundamism" to deliver a live keynote, virtual experience or workshop unlike anything you've experienced before.

​​Paul's message will lead you through a wealth of emotions as you laugh, think, and have FUN as a team. Through his FUNdamentals, Paul will empower you to make strides in improving your quality of life at home and work. When applied, these tactical behaviors are proven to create more joy, FUN and fulfillment in life while improving key performance indicators like customer experience, employee engagement, performance and a whole host of others.​​​

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​​Small Marketing Department Workshop

Tuesday, July 20, Noon - 3:00 p.m.
Equipping Your Small Marketing Department to Survive and Thrive
These sessions are targeted to ag retailers, equipment dealers, small manufacturers and other small or in-house marketing departments. This programming is part of the main conference fee, so no extra fee or registration is required.   Lunch will be provided.

Ted Talks-Style Presentations
Enjoy short 30 minute presentations from experts on several aspects of the small marketing department including:

Session Emcee: Curt Blades, Vice President of Agriculture Services & Forestry, AEM

Media Strategies for Every Budget: Kristi Moss, President, K-Moss Planning & Consulting
Digital & Social - Best Practices: James Arnold, Chief Digital Officer, Rooster Strategy
Public Relations: Alicia Heun, Director of Engagement, Paulsen

Roundtable Discussions by Topic
Get your questions answered!  After the presentations you can take part in roundtable discussions on different topics. Each table will feature an expert. The room will rotate so you will have the chance to discuss several different subjects.

Sponsored by AEM

Curt Blades                                                      Kristi Moss                                                     James Arnold                                                 Alicia Heun

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How to Reach Farmers:  A Roundtable
In the Connection Point

Cyndi Young, Director of Brownfield Ag News, will moderate a panel of 3 midwestern corn and soybean farmers discussing their everyday and seasonal media habits. They will share what they like and don’t like about how they are marketed to and what they wish companies would do more/less in their communication efforts. 

Stick around after the Trade Show Luncheon to learn about the media consumption habits of farmers.

Sponsored by Brownfield

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Breakout Sessions

Sponsored by AEM, AgriLife Studios, MacGregor Marketing Communications Inc. & National Cotton Council of America​

Becoming Intentionally Inclusive Through DEI in Agri-Marketing  
​Corey Flournoy, VP, Diversity, Equity & Inclusion, Aurora; Principal, Creative Outreach Consulting LLC
Wednesday, July 21, 2:30 - 3:30 p.m.
Is diversity, equity and inclusion (DEI) a fad or something needed to advance the agricultural industry?  As the conversation around DEI continues to grow throughout the US, so does the need to understand its value and place within the agricultural marketing community. Join this interactive discussion that will address the important business case for DEI, how to start your personal journey in this work and five keys to making progress within your organization.
 
Corey brings 30+ years of experience and recognized leadership in diversity and inclusion programming, strategy development, executive coaching and employee engagement for multi-national corporations, non-profits and educational institutions.  Since 1995, Corey has been a founding partner, consultant and trainer for Creative Outreach Consulting LLC. In 2019, Corey became a Certified Professional Diversity Coach through Coach Diversity Institute, accredited by the International Coaching Federation (ICF).  He is also a past National FFA President.

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​Marketing in a Hyper-Personalized World
Scott Klososky
Wednesday, July 21, 2:30 - 3:30 p.m.
What if you knew exactly what each of your constituents (customers, members, patients, vendors, employees, etc.) REALLY wanted? Would that help you develop customer loyalty? If you could anticipate what each person wanted from you before they told you, how would knowing that change your approach? Through use of big data and digital connections, you can individualize relationships with any client or prospect you value.

Scott has been on the vanguard of digital marketing techniques since digital marketing was born. In this session, he combines his custom knowledge of your industry and digital marketing savvy to show attendees several new methods for driving business. This includes using the process of “mapping the customer journey” to detail every touchpoint in relationships and how either a human or technology connection can be used to create a fantastic experience.

As a special bonus, Scott can provide sample templates and tools that are used to complete these processes, so attendees can create a strategic plan for their organization.

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C is for Cookie-less: Being Prepared to go Cookie-less
Panel Discussion
Wednesday, July 21, 4:00 - 5:00 p.m.​
While Google recently extended the deadline for ending the third-party cookie to 2023, the world of digital advertising and targeting customers continues to rapidly change. What can brands and advertisers do now to prepare for the eventual cookieless future? These industry changes are opening up a pandoras box of discussion related to data governance. Data governance might not be the sexiest marketing topic, but there might not be a more important one as we head into 2022. Join this session to learn more around data governance tips and what you can do to establish a cookieless test and learn approach to not only survive but thrive in your digital future.

Moderator:  Jessie Scott, Digital Operations Director, Meredith Agrimedia
Panelists:
Gina Biel, Executive Media Director, Bader Rutter
Lisa Homer, Sr. Communications Manager, US/CAN, FMC
Kim Palmbush, Director, Data Governance/Data Quality, Farm Journal

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Marketing During Covid: A Case Study
Chad Passman, Public Relations & Industry Manager, John Deere
Wednesday, July 21, 4:00 - 5:00 p.m. 
This presentation will focus on CES 2021’s PR campaign that successfully utilized a variety of marketing tactics during the pandemic to drive innovative solutions to achieve objectives.  Learn how John Deere leveraged its presence at the Consumer Electronics Show (CES), along with virtual reality, to educate the tech industry and consumers about the importance of today’s advanced agricultural technology and how it’s critical to creating more food and protecting the environment. Using virtual reality, editors traveled to an Iowa farm and learned what it’s like to use John Deere farm equipment and advanced ag technology to plant crops. Chad Passman, Public & Industry Relations manager for John Deere, will chronicle this campaign along, share results and offer tips you can incorporate into your campaigns. 

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