NATIONAL AGRI-MARKETING ASSOCIATION
  • Home
  • About
    • Join NAMA
    • Member Login
    • National Office
    • National Leaders >
      • Executive Committee
    • Sponsorship
    • Member Directory
    • Post a Position
    • Job Board
    • Chapter/Regional Events
  • Events
    • 2023 Agri-Marketing Conference >
      • Networking
      • Schedule
      • Connection Point
      • Sponsors/Volunteers
      • Registration/Hotel
      • Sessions
    • Fall Conference
    • Boot Camp
    • Chapter/Regional Events
    • National Events
    • Webinar Calendar
  • Awards
    • Best of NAMA >
      • Regional Winners
    • Agribusiness Leader
    • NAMA Marketer
    • Next GEN NAMA
    • Ag Association Leader
    • NAMA Leader Awards
    • Awards of Excellence
  • Chapters
    • Chapter Map & Dues
    • Chapter Leaders >
      • General Leader Resources
      • Chapter How-To Guide
      • Recruitment & Retention Tools >
        • Chapter Membership Numbers
    • Chapter Websites
    • Events
  • Students
    • Student NAMA Calendar
    • Student NAMA Committee
    • 2022 Marketing Competition
    • 2022 Sales Competition
    • Podcasts
    • Awards and Scholarships >
      • NAMA Foundation Scholarship
      • Award Winners & Scholarships
    • Chapter Guidelines
    • Marketing Competition Guidelines
    • Sales Competition Guidelines >
      • 2019 Sales Competition Winners
    • Forms & Nominations Applications
  • NAMA Foundation
    • Sponsors
    • Board of Trustees
    • Support >
      • Benefits
      • Opportunities
    • Auction
  • Login
  • Home
  • About
    • Join NAMA
    • Member Login
    • National Office
    • National Leaders >
      • Executive Committee
    • Sponsorship
    • Member Directory
    • Post a Position
    • Job Board
    • Chapter/Regional Events
  • Events
    • 2023 Agri-Marketing Conference >
      • Networking
      • Schedule
      • Connection Point
      • Sponsors/Volunteers
      • Registration/Hotel
      • Sessions
    • Fall Conference
    • Boot Camp
    • Chapter/Regional Events
    • National Events
    • Webinar Calendar
  • Awards
    • Best of NAMA >
      • Regional Winners
    • Agribusiness Leader
    • NAMA Marketer
    • Next GEN NAMA
    • Ag Association Leader
    • NAMA Leader Awards
    • Awards of Excellence
  • Chapters
    • Chapter Map & Dues
    • Chapter Leaders >
      • General Leader Resources
      • Chapter How-To Guide
      • Recruitment & Retention Tools >
        • Chapter Membership Numbers
    • Chapter Websites
    • Events
  • Students
    • Student NAMA Calendar
    • Student NAMA Committee
    • 2022 Marketing Competition
    • 2022 Sales Competition
    • Podcasts
    • Awards and Scholarships >
      • NAMA Foundation Scholarship
      • Award Winners & Scholarships
    • Chapter Guidelines
    • Marketing Competition Guidelines
    • Sales Competition Guidelines >
      • 2019 Sales Competition Winners
    • Forms & Nominations Applications
  • NAMA Foundation
    • Sponsors
    • Board of Trustees
    • Support >
      • Benefits
      • Opportunities
    • Auction
  • Login

EVENT PLanning

Picture
A successful event requires thoughtful planning. Use the sample timeline below to help determine what to do and when, but also talk with those who have planned past events to see what timelines worked well for them.
​
2-3 months in advance
  • Decide what the event will be and when it will be held. 
  • Set the budget for this event. 
  • Determine who from your chapter will be involved, what is required of the location, what deadlines have to be met, etc.
  • Secure the venue as early as possible.This is especially important if you want to use a popular location in your area or will need to work around the schedule at a busy office or farm.
  • If you need a speaker or people for a panel, get commitments well in advance of the event.
  • Determine what you will need for food, beverage and audio-visual help if this is not included with your venue. Select vendors and sign contracts for your event.
  • Set up and open registration for the event. The NAMA office can help!
  • Make sure the event is listed in any appropriate places online.
  • If you don’t already have one, develop a list of potential members to invite. The NAMA office can help with this.
  • Begin promotions via email/social media and start sending email/postcard invitations.

1 month in advance
  • Continue promotions and start following up on invitations with those who haven’t registered.
  • If you have a sponsor, be in contact with them about their recognition to ensure that it happens during the event.
  • Print any needed signage, flyers, etc.
  • Prepare a plan or script for the event to ensure things flow well and there is no wasted time for attendees.

2 weeks in advance
  • Continue promotions and follow ups on invitations.
  • Review script/plan for the day of the event and make any needed adjustments.
  • Meet with event team to ensure nothing has been forgotten in planning and that everything is on track.

1 week in advance
  • Send event confirmation reminder emails to everyone who is registered.
  • Send a final invitation via email to potential members who aren’t registered.
  • Put together any informational packets, gift bags or giveaways being handed out.

1 to 2 days before the event
  • Have an attendee list and name tags prepared.
  • Have a checklist of everything you need to do or verify is done the day of event.
  • Post a final event reminder on social media.
  • Make sure anything you’re bringing to the event is packed and ready to go.

Day of event
  • Arrive early to the venue and make sure everything and everyone is there and ready to warmly welcome potential new members.
  • Test all AV and technology being used (if any).
  • Have a fantastic event and don’t forget to take pictures!

After the event
  • Send thank you notes to event team volunteers and any speakers/tour hosts.
  • Follow up with attendees who are not members to thank them for coming and invite them to join and come to future meetings and events.
  • Pay any bills from the event.
  • Collect feedback on the event (form filled out the day of or emailed surveys) and review to help with planning and improving future events.
  • Share photos and a recap with Janae Prewitt.

Next Step
Back to Toolkit
National Agri-Marketing Association
8700 State Line Rd., Suite 105
Leawood, KS  66206
Phone: (913) 491-6500
​Email: info@nama.org

Connect

Students Connect

 © Copyright 2020 National Agri-Marketing Association. All Rights Reserved.