OPENING GENERAL SESSION Thursday, April 27, 9:00 - 10:30 a.m. Victoria Labalme Risk Forward: Communicate and Connect and Come Alive
Wall Street Journal bestselling author, Hall of Fame Speaker and show business veteran Victoria Labalme helps people communicate, connect and come alive. She works with professionals to uncover their hidden genius and express themselves in memorable ways and win over the people they serve and partner with.
Labalme’s strategic, results-driven approach blends art and business as she taps into her decades-long performance career. Appearing on television, Broadway and more, Labalme’s creative projects have received critical acclaim from the BBC, Variety, The New York Times and others.
At the Agri-Marketing Conference, Labalme will discuss how the world has changed and led to new roles, expectations and goals—which continue to evolve at unprecedented rates. Fatigue and burnout are becoming commonplace. How do agri-marketing leaders help their teams succeed? The answer: to Risk Forward. Labalme will explain what that means and share tools to lead confidently, engage teams and achieve remarkable results.
Known for her high-energy, engaging and relevant sessions, Labalme’s proprietary systems and strategies have been embraced by top teams at more than 700 organizations including Starbucks, Microsoft, PayPal, Coca-Cola, the World Bank and countless others.
In 2021, Labalme published her book RISK FORWARD: Embrace the Unknown and Unlock Your Hidden Genius. As the founder of RISK FORWARD® and ROCK THE ROOM®, her products and services have delivered stunning results across industries.
SECOND GENERAL SESSION Thursday, April 27, 11:00 a.m. - 12:30 p.m. Rohit Bhargava The Art of Non-Obvious Storytelling, Marketing and Branding: Create Brand Loyalty, Stand Out From the Competition and Be More Persuasive and Engaging After 15 years as a brand and marketing strategist, Rohit Bhargava set out on his own. As an entrepreneur he started three companies. Today, he is an innovation and marketing expert, skilled facilitator, keynote speaker and Wall Street Journal bestselling author. The author of eight books, Bhargava explores topics including the future of business, how to build brands with personality and how to create a more diverse and inclusive world.
Each year, Bhargava updates his signature book Non-Obvious with 15 new trend predictions. He has been invited to share his insights with teams at Intel, NASA, Disney, LinkedIn, Microsoft and hundreds of other organizations.
In St. Louis this April, he’ll show you how to apply the secrets of the world’s best storytellers to create a more persuasive marketing and brand that commands trust. You’ll learn how to unify teams and achieve buy-in across your organization to craft and bring your brand story to life every day through each team member’s actions, communications and practices.
Bhargava teaches his signature course on storytelling and marketing at Georgetown University in Washington D.C., and for the past 17 years, has authored his acclaimed “Influential Marketing Blog.” Recognized as a “Top 100 Thought Leader in Trustworthy Business Behavior,” Bhargava is featured regularly as an expert commentator in the Harvard Business Review, The Guardian and on NPR.
National Agri-Marketing Association 8700 State Line Rd., Suite 105 Leawood, KS 66206 Phone: (913) 491-6500 Email: email@example.com