Thursday, April 25, 2-3 p.m. (two concurrent sessions)
Data Insights: Numbers Don’t Lie … Right? Dr. Marcus Collins
These days, there is no shortage of marketers looking for ‘data-driven’ insights that lead to informed creative ideas. Using data can reduce risk in our communication efforts and optimize the effectiveness of the media we use to support these efforts.
But even though marketers have access to more data than ever before, why are there very few marketers celebrating ‘better ideas’ or ‘better performing marketing’ because of it? Are the numbers not as accurate as we thought? Or perhaps we’re looking at the wrong data. This session explores the use of data through a case study to show you how it can better serve your marketing goals.
Dr. Marcus Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google and more. He has spent his career studying what motivates people to act. His conclusion--Culture is everything.
Making the Most of Content Moderator: Laura Vsetecka, Content Marketing Manager, Renovo Seed Panelists: Beth Lutter, Content Lead, Corteva Kenna Rathai, Kenna B. Rathai Communications Mike Sabatino, Digital Services Lead, Brighton
Marketing budgets have declined in recent years while marketing channels continue to grow, making it more important than ever to make the most of your content. Hear from a cross-disciplined panel as they discuss how they efficiently and effectively get the most bang for their buck with content.
Thursday, April 25, 3:30-4:30 p.m. (two concurrent sessions)
How Google Analytics 4 Will Make You a Better Marketer Erica Hurt, Digital Success Director, Amplified Partners
Join us to learn how the switch to GA4 will give you stronger Google ad integration, better conversion data, and a clearer picture on how people are landing on your site. You’ll discover new tools for mapping your customer’s journey from the first ad to your landing page.
Erica Hurt has over 14 years of experience in marketing strategy, analytics and data research for Amplified Partners. She helped lead the transition for her team with GA4 and is passionate about helping her fellow marketers set themselves up for success with new technology.
Refining Relationships Through Social Awareness and Communication Lorinda Lewis
Social awareness is the ability to deal with societal and interpersonal challenges. It enables a person to relate effectively with those around them. These skills will set you up for a lifetime of success. Lorinda Lewis will share what the different styles of communicating are, and how you can best relate to the personality types of those around you. You’ll come away with a solid plan for building better relationships with your team, customers and peers.
Lorinda Lewis has been an on-site business trainer and facilitator for 2 ½ decades. She draws upon her years of experience in business communication, leadership and management to help professionals "read the room" and lead with stronger emotional intelligence.
Friday, April 26, 9-10 a.m. (two concurrent sessions)
Producer Panel Moderator: Don Wick, Red River Farm Network Producers: Macey Hurst, Jefferson City, Missouri Wendell Koehn, Rich Hill, Missouri
Get the inside scoop straight from the target audiences you need to connect with. You’ll also listen in as farmers and ranchers discuss the current state of the agriculture industry and their predictions for the industry.
Don Wick of the Red River Farm Network will moderate this panel to answer your burning questions about what the ag industry looks like in the next three years. Come learn what today’s farmers are looking for in a partner/supplier, and how regulation is affecting their current operation. With a dedicated Q&A section at the end, this panel is the perfect place to hear first-hand information from producers.
The Future is AI — Are You Ready? Moderator: Elijah Kleinsmith, Innovation & Technology Director, Signal Theory Panelists: Doug Foley, Strategic Leader in AI & Digital Transformation, Giant Goat Grant Gengelbach, Principal Director, Accenture Shekhar Gupta, Chief Executive Officer, MYANIML
Three panelists from different fields will demonstrate first-hand AI use cases that have implications for marketers. Combined with a short Q&A at the end, this session is designed for clients, agencies and publishers who want to see practical applications of AI to trigger ideas for opportunities to implement within your organization.
