OPENING GENERAL SESSION Thursday, April 25, 9-10:30 a.m. Suneel Gupta MOMENTUM: ACCELERATE YOUR PERFORMANCE WITHOUT THE BURNOUT
Suneel Gupta is on a mission to find out how people can reset, reignite and find meaning in their work. He asks, “How can an organization excel on the outside if its people are exhausted on the inside?” He uses his experience as a best-selling author, Harvard Medical School visiting scholar and founder of RISE — a breakthrough wellness company — to combat workforce burnout.
As your opening keynote speaker at the 2024 Agri-Marketing Conference, Gupta will help you discover:
Why managing energy is as important as managing time
How to build emotional runways to avoid burnout
Everyday practices for boosting engagement & morale
Gupta’s presentation draws upon eight years of close study on the habits of extraordinary leaders who reached breakthrough levels of productivity, resilience, fulfillment and momentum.
You'll learn how to weave these habits into your own leadership style and help your team become more engaged and excited about their work.
Gupta is a business survivor and the author of the international best-selling book Backable (2020). His book is rooted in his inner journey from twice-failed entrepreneur to becoming a leader behind two IPOs and being named “The New Face of Innovation” by the New York Stock Exchange. Backable reveals the mindset shifts and hidden habits of people who are extraordinary at pushing new ideas forward.
SECOND KEYNOTE SESSION Thursday, April 25, 11 a.m.-12:30 p.m. Dr. Marcus Collins CONSUMER BEHAVIOR: UNLOCKING THE POWER OF NETWORKS
In today’s hyper-connected world, agri-marketers have unprecedented access to consumer data. These reams of passive information may have made marketers more confident — but it hasn't necessarily made them more accurate. This gap stems from not understanding people and their motivators.
Dr. Collins has spent his career studying the underlying drivers that motivate people to act. His conclusion? Culture is everything.
At the 2024 Agri-Marketing Conference, Dr. Collins will help you uncover new and exciting approaches to:
Improve marketing accuracy
Extract the potential of data
Build predictive modeling
During his time as Chief Strategy Officer at Wieden + Kennedy in New York, Dr. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Peloton and Budweiser. He regularly contributes to Forbes, writing articles ranging from the business cost of canceling diversity efforts to the impact of AI on creativity.
Dr. Collins’ best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, has established him as America’s preeminent cultural translator. You can find him on the weekdays teaching the next generation of marketers at the University of Michigan.
CLOSING GENERAL SESSION Friday, April 26, 10:15-11:30 a.m. Alyson Van Hooser STORIES, NOT JUST STATISTICS: HOW LEADERS ENGAGE AND RETAIN TODAY’S HIGH-PERFORMING EMPLOYEES
Losing great employees may be your greatest competitive threat. Attracting, engaging and retaining ecstatic employees can be your greatest advantage.
The future of work is about more than tech and artificial intelligence. Leadership that effectively connects and engages with employees is more important than ever.
This is why Alyson Van Hooser believes in the power of human connection. Her time in management and leadership in a variety of industries — retail, banking, insurance and more — has equipped her to help leaders break through big obstacles to achieve long-lasting results.
Van Hooser will leave you with a list of concrete, actionable steps you can use to create infinite opportunities for team success. You'll discover:
Ways to ignite engagement in your team members
How to earn loyalty from today’s diverse workforce
The three stories you need to authentically connect with your employees
How to elevate morale and engagement across your organization
Are you ready to return to work energized and equipped to transform the way you lead? Discover the future of leadership and guide your organization to a brighter horizon with NAMA.
Alyson Van Hooser is the author of Level Up and Infinite Influence (soon-to-be-released) and host of the podcast Stake: The Leadership Podcast. Her wealth of experience comes from being a city council member, Walmart manager and a leader in the banking and insurance industry — all before the age of 30. As a trusted resource for managing and leading people, she is on a mission to equip leaders and teams across the country with the skills to successfully work together.
