Come in early for a pre-conference workshop before #NAMA24 officially starts! Included in your conference registration, these sessions are aimed at small teams and mid-level managers to improve your efficiency and give you practical tips you can use immediately. Learn more below.
Wednesday, April 24, 12:30-3 p.m. (two concurrent sessions)
Small Marketing Department Workshop: Equipping Your Department to Survive and Thrive If you’re flying solo or part of a small marketing team this workshop is for you. Join us to kick off your 2024 Agri-Marketing Conference experience with expert tips and training.
As an agri-marketer, you face unique challenges that require special solutions. Whether you’re trying to improve planning and budgeting, stay ahead of evolving trends or develop new strategies, NAMA understands the demands you face. Focused on ag retailers, equipment dealers, small manufacturers and other small or in-house marketing departments, a series of short presentations—Ted Talks style—will share what you need to succeed.
Three expert-led 40-minute sessions are chock-full of tips and trends to help your marketing department set and reach goals.
Digital: Five Ways to Execute Like the Big Boys James Arnold - Rooster Digital is an ever-changing and expansive environment, but there are areas where a bit of attention will advance your marketing and sales work tremendously.
A leading voice in agriculture related to digital marketing and sales, James serves clients in a variety of areas. He develops a regular Digital Intelligence Report and has hosted Rooster's own Ag Marketing in the Digital Age event. He formerly led digital at Farm Journal.
How to Build a Great Brand Will Hunt, Hunt Learn how to build a great brand in America’s communities. Participants will leave with a tried-and-true process for creating relatable content, strategically distributing that content, and inspiring action from your consumer back to your great brand.
Will is the CEO and President of Hunt, an award-winning marketing firm recognized as one of Adweek’s fastest growing agencies in the world. Hunt has extensive experience supporting great brands in agriculture.
In the Trenches—A Panel of Peers Moderator: John Rozum, AEM Panelists: Scott Borgwardt, Kuhn North America Stacey Swain, Helena Trista Thompson, Wyffels Hybrids Learning from others is the focus of this session. Hear stories and best practices from your peers. Join the discussion and get your questions answered.
Mid-Level Management Workshop Debra Fox This two-part workshop is a perfect place to pick up new leadership strategies for conflict resolution, assertive communication and effective management. Debra Fox is an international corporate trainer, speaker and author whose no-nonsense approach will help you grow professionally and personally. This workshop will be in two segments, with a short break in the middle. Being a Leader vs. Being a Boss — True leadership amplifies the creativity, innovation and teamwork of your team members. Learn the six differences between a leader and boss, and how to keep your team running like a well-oiled machine. Team Relationship Management -- For a business to run smoothly teams must work together, understand one another, and leaders must be prepared to step in when relationships are tested. You’ll learn resolution processes to mediate conflicts and solve problems with a team-oriented mindset in this segment of the workshop.
